ارائه الگوی کارآفرینی دیجیتال در حوزه تجهیزات پزشکی ورزشی به روش داده‌بنیاد
الموضوعات :
مهدی رستگاری
1
,
سید علیرضا موسوی
2
1 - گروه مدیریت ورزشی، واحد فیروزآباد، دانشگاه آزاد اسلامی، فیروزآباد، ایران
2 - دانشیار، گروه مدیریت بازرگانی، واحد فیروزآباد، دانشگاه آزاد اسلامی، فیروزآباد، ایران
الکلمات المفتاحية: کارآفرینی, کارآفرینی دیجیتال, تجهیزات پزشکی ورزشی.,
ملخص المقالة :
مقدمه: کارآفرینی دیجیتال در حوزه تجهیزات پزشکی ورزشی به معنای استفاده از فناوری‌های دیجیتال و اینترنت برای توسعه کسب‌وکاری پزشکی ورزشی است. کارآفرینی دیجیتال یک محرک اساسی در سیستم نوآوری است. ساختار، اهداف و سازوکارهای شبکه‌سازی کل سیستم کسب‌وکار را تغییر می‌دهد و در نهایت سطوح و ابعاد مختلف سیستم نوآوری را تحت‌تأثیر قرار می‌دهد. هدف از این مقاله ارائه الگوی کارآفرینی دیجیتال در حوزه تجهیزات پزشکی ورزشی به روش داده‌بنیاد است.
روش پژوهش: این تحقیق در سال 1403 انجام شدکه ازلحاظ هـدف، کاربـردی و ازلحاظ نحوه گـردآوری اطلاعـات، از پژوهش‌های کیفی است. جامعه آماری شامل خبرگان ورزشی است و حجم نمونه نیز با اشباع نظری 16 نفر با استفاده از نمونه‌گیری گلوله برفی برآورد گردید. ابزار گردآوری داده‌ها، مصاحبه نیمه ساختاریافته بود. روایی و پایایی کار از معیارهای گوبا ولینکن استفاده شد. برای کدگذاری از نرم‌افزار مکس کیودا 20 استفاده شد. برای تجزیه و تحلیل داده‌ها از روش نظام‌مند اشتراوس و کوربین بـا کدگذاری باز، محوری و انتخابی انجام شد.
یافته‌ها: در این پژوهش، کارآفرینی دیجیتال به‌عنوان مقوله محوری مشخص گردید و مهم‌ترین پیشران‌های مؤثر آن شامل تحلیل هوشمند، محتوای هوشمند، تجارت هوشمند، سواد دیجیتالی، انگیزه دیجیتال، بازیگران دیجیتال، توسعه کارآفرینی دیجیتال، فعالیت دیجیتال، قابلیت‌های فناورانه، حکمرانی دیجیتال، آنالیز پیشرفته اطلاعات است.
نتیجه‌گیری: پژوهش حاضر منجر به ارائه الگوی پارادایمی با عنوان الگوی کارآفرینی دیجیتال در حوزه تجهیزات پزشکی ورزشی گردید.
1- Balocco, R. Cavallo, A. Ghezzi, A. & Berbegal-Mirabent, J, Lean business models change process in digital entrepreneurship. Business Process Management Journal, 2019; 2(2): 11-38.
2- Corbin, J. & Strauss, A, Basics Of Qualitative Research: Techniques And Procedures For Developing Grounded Theory. Sage Publications, 2019; 5(3): 35-58. https://doi.org/10.1177/1056492618770743
3- Beyadar, H. Askari, M. & Askari, A, A Network Platform For Creating Digital Entrepreneurship In Cloud Environment Based On Big Data. In International Conference On Application Of Information And Communication Technologies, 2016; 3: 1-4. DOI:10.1109/ICAICT.2016.7991766
4- Kraus, S. Palmer, C. Kailer, N. Kallinger, F. L. & Spitzer, J, Digital Entrepreneurship: A Research Agenda On New Business Models For The Twenty-First Century. International Journal Of Entrepreneurial Behavior & Research, 2018; 2(3): 78-95. DOI:10.1108/IJEBR-06-2018-0425
5- El-Gazzar, R. Henriksen, H. & Wahid, F, It Innovations And Entrepreneurship In Emerging Economies-Is Cloud Computing A Magic Ingredient For Egyptian Entrepreneurs?, 2017; 2(3): 65-83.
6- Singh, R. R. & Majumdar, S. K, Wearable internet of things (WIoT): Opportunities, challenges and business models for digital entrepreneurs. International Journal on Recent Trends in Business and Tourism (IJRTBT), 2018; 2(4): 43-52. https://ejournal.lucp.net/index.php/ijrtbt/article/view/175.
7- Bani Asdadashtabi, F , Designing a digital entrepreneurial ecosystem for electronic businesses in Iran. Master's thesis, Shahid Bahonar University of Kerman, Faculty of Management and Economics; 2021: 18-43. [In Persian]
8- Taqvai Yazdi, M; Nick Roy, , The effect of the use of Internet of Things on the identification of entrepreneurial opportunities with the mediating role of knowledge creation. New Approaches in Educational Management, 2019; 11(4): 121-136. [In Persian]
9- Jafari, L, Investigation and ranking of effective factors in the improvement of sports entrepreneurship from the point of view of managers and entrepreneurs of Zanjan province, the second national conference on new developments in developmental and educational psychology; 2024: 42-63. [In Persian]
10- Saifullahi, N, Analysis of the effect of improving the business climate on rural entrepreneurship with the mediating role of marketing ability (case study: rural cooperative companies of Ardabil province), entrepreneurship studies and sustainable agricultural development, 2024; 11: 143-156. [In Persian]
11- Soleimanipour, M; Fathi Jo, S , Identifying the success factors of digital entrepreneurship. The 8th National Conference of Modern Studies and Researches in the Field of Human Sciences, Management and Entrepreneurship of Iran, Tehran, 2021; 3: 22-46. [In Persian]
12- Fred, M; Kabaranzad Kaidim, M; truth, J , Identifying and analyzing the dimensions of digital entrepreneurship development and providing a model for it in small and medium-sized knowledge-based companies. Technology Development Management Quarterly, 2019; 8(4): 49-80. [In Persian]
13- Gupta, A. Tsai, T. Rueb, D. Yamaji, M. & Middleton, P,Forecast: Internet Of Things—Endpoints And Associated Services, Worldwide, 2017; 4: 37-61. .doi: 10.1016/j.technovation.2017.102173
14- Bloom, N. Bunn, P. Chen, S. Mizen, P. & Smietanka, P, The Economic Impact Of Coronavirus On Uk Businesses: Early Evidence From The Decision Maker Panel. Vox Cepr Policy Portal, 2020; 4(2): 53-74. https://ssrn.com/abstract=3945566
15- Alter, D, Product Delivery Service Provider Selection And Customer Satisfaction In The Era Of Internet Of Things: A Chinese Eretailers’ Perspective. International Journal Of Production Economics, 2017; 5(2): 104-116. https://doi.org/10.1016/j.ijpe.2017.09.031
16-Kraus, S. Brem, A. Schuessler, M. Schuessler, F. & Niemand, T, Innovative Born Globals: Investigating The Influence Of Their Business Models On International Performance. International Journal Of Innovation Management, 2017; 21(1): 119-148. https://doi.org/10.1142/S1363919617500050
17- Bican, P. M. & Brem, A, Digital business model, digital transformation, digital entrepreneurship: Is there a sustainable “digital”? Sustainability, 2023; 12(13): 39-52.
18- Gikandi, J. & Njuguna, A, Promoting Competitive Entrepreneurship: Using Cloud Computing For Optimal Business Intelligence In Small And Medium Enterprises. International Journal Of Business Management And Processes, 2024; 5(5): 42-60. http://journals.essrak.org/index.php/Business/article/view/217
19- Preston, J, Initial Coin Offerings: Innovation, Democratization And The Sec. Duke Law & Technology Review, 2018; 16(1):pp 318-332. https://scholarship.law.duke.edu/dltr/vol16/iss1/10
20- Joshi, A. Dandekar, I. Hargude, N. Shrotri, A. P. & Dandekar, A,Application Of Internet Of The Things (Iot) For The Water Conservation And Entrepreneurship In The Rural Area. In 2019 Ieee Pune Section International Conference (Punecon) , 2019; 17(3): 1-14. DOI:10.1109/PuneCon46936.2019.9105807.
21- Bisht, S. Prakash, N. Saraswat, S. & Srivastava, S, Digital Entrepreneurship and The Bottom of The Pyramid-A Conceptual Framework. International Journal on Recent Trends in Business and Tourism (IJRTBT), 2019; 3(1): 33-42.
22- Niyawanont, N. & Wanarat, S, Structural Equation Modelling of Digital Entrepreneurship, Logistics Innovation, and Digital Transformation Influence on Logistics Performance of Logistics Entrepreneurs in Thailand. ABAC Journal, . 2023; 41(4): 147-174.
23- Krnić, K, Potential of digital entrepreneurship (Doctoral dissertation, University of Zagreb. Faculty of Economics and Business. Department of Managerial Economics), 2023; 16(4): 228-249.
24- Le Dinh, T. Vu, M. C. & Ayayi, A, Towards A Living Lab For Promoting The Digital Entrepreneurship Process. International Journal Of Entrepreneurship,. 2018; 22(1): 1-17.
25- Krotov, V, The Internet Of Things And New Business Opportunities. Business Horizons, . 2017; 60(6): 831-841. https://doi.org/10.1016/j.bushor.2017.07.009
26- Ghosh, S. Hughes, M. Hughes, P. & Hodgkinson, I, Corporate Digital Entrepreneurship: Leveraging Industrial Internet Of Things And Emerging Technologies. Digital Entrepreneurship, 2024; 13(3): 168-181. https://doi.org/10.1007/978-3-030-53914-6_10
27- Lee, V. H. Foo, A. T. L. Leong, L. Y. & Ooi, K. B, Can Competitive Advantage Be Achieved Through Knowledge Management? A Case Study On Smes. Expert Systems With Applications, 2016; 65: 136-151. https://doi.org/10.1016/j.eswa.2016.08.042.
28- Sestino, A. Prete, M. I. Piper, L. & Guido, G, Internet Of Things And Big Data As Enablers For Business Digitalization Strategies. Technovation,. 2020; 6(3): 43-65. https://doi.org/10.1016/j.technovation.2020.102173.
29- Göcke, L. & Weninger, R, Business Model Development and Validation in Digital Entrepreneurship. Digital Entrepreneurship, 2023; 16(4): 175-196.
30- Li, W. Du, W. & Yin, J, Digital entrepreneurship ecosystem as a new form of organizing: the case of Zhongguancun. Frontiers of Business Research in China, 2017; 11(1): 1-21.
31- NOUSKALI, K, Entrepreneurial Cognition & Opportunity Scanning In Digital Entrepreneurship. 2019; 14(5): 168-186.
Pfau, W. & Rimpp, P, AI-enhanced business models for digital entrepreneurship. In Digital Entrepreneurship ,. 2023; 9(2): 121-140.
32- Satalkina, L. & Steiner, G, Digital Entrepreneurship: A Theory-Based Systematization of Core Performance Indicators. Sustainability, 2022; 12(10): 401-435.
33- Ratten, V, Social Entrepreneurship Through Digital Communication In Farming. Word Journal Of Entrepreneurship, Management And Sustainable Development. 2018; 4(2): 128-152. https://doi.org/10.1108/WJEMSD-07-2018-0045
34- Ziyae, B. & Vagharmousavi, M, Linking Strategic Entrepreneurship To Business Growth In Iranian Iot-Based Companies. Kybernetes, 2020; 14(2): 54-65. https://doi.org/10.1108/K-04-2020-0202
35- Tossou, H. S. & Thoto, F. S, Digital Entrepreneurship in the Agricultural Sector in Sub-Saharan Africa: An Introductory Survey. Journal of African Development, 2022; 21(2): 174-188.
36- Standing, C. & Mattsson, J, “Fake it until you make it”: business model conceptualization in digital entrepreneurship. Journal of Strategic Marketing, 2018; 26(5):pp 385-399.
37- Li, J. & Yao, M, New Framework Of Digital Entrepreneurship Model Based On Artificial Intelligence And Cloud Computing. Mobile Information Systems, 2024; 7: 58-74. https://doi.org/10.1155/2024/3080160.
38- Yu, X. Nguyen, B. & Chen, Y, Internet Of Things Capability And Alliance: Entrepreneurial Orientation, Market Orientation And Product And Process Innovation. Internet Research,2016; 5(2): 98-117. https://doi.org/10.1108/IntR-10-2016-0265.
39- Sun, B, Reform Of The Innovation And Entrepreneurship Education System In Colleges And Universities Under The Application Of Internet Of Things Technology. In 2021 2nd International Conference On E-Commerce And Internet Technology , 2024; 3(2): 224-228. DOI: 10.1109/ECIT52743.2024.00056
40- Tang, G. & Zeng, H, E-commerce model oriented to cloud computing and internet of things technology. International Journal of Information Technologies and Systems Approach ,2023; 14(2):pp 84-98. DOI: 10.4018/IJITSA.2023070106.
41- Tumbas, S. Berente, N. & Brocke, J, Digital Innovation And Institutional Entrepreneurship: Chief Digital Officer Perspectives Of Their Emerging Role. Journal Of Information Technology, 2018; 33(3): 188-202. https://doi.org/10.1057/s41265-018-0055-0
42- Upadhyay, N. Upadhyay, S. & Dwivedi, Y, Theorizing artificial intelligence acceptance and digital entrepreneurship model. International Journal of Entrepreneurial Behavior & Research, 2023; 2(3): 158-183.
43- Yang, F. & Rao, Y, Research and Practice on Talents Training Model of Innovation and Entrepreneurship Education in Strategic Emerging Industries under Modern Apprenticeship System: A Case Study of Internet of Things. In 1st International Symposium on Innovation and Education, Law and Social , 2019; 4(3): 115-131. https://doi.org/10.2991/ielss-19.2019.99.
