الگوی مدیریت عملکرد در زنجیره تامین خدمات بانک های خصوصی کشور با رويكرد پويايي شناسي سيستم ها
الموضوعات :
فرشید بیگدلی
1
()
محمدرضا دلوی
2
(محمدرضا دلوی دانشیار، گروه مدیریت، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران. )
سعید آقاسی
3
(استادیار دانشکده مدیریت دانشگاه آزاد اسلامی واحد دهاقان)
الکلمات المفتاحية: مدیریت عملکرد, زنجیره تامین خدمات, بانک های خصوصی, پويايي شناسي سیستم,
ملخص المقالة :
زمینه و هدف: بانک ها بر این امر واقف هستند که برای موفقیت در زنجیره تامین خدمات، نقش مدیریت عملکرد بسیار حائز اهمیت می باشد. از این رو، هدف این پژوهش طراحی مدل مدیریت عملکرد در زنجیره تامین خدمات بانک های خصوصی کشور با رویکرد پویا شناسی سیستم ها می¬باشد. روش بررسی: در این پژوهش، ابتدا در بخش کیفی برای طراحی مدل از روش داده بنیاد استفاده شد و مصاحبه ای از 12 نفر از خبرگان مرتبط با موضوع تا اشباع نظری انجام شد. سپس برای طراحی الگوی پویایی سیستم از نرم‌افزارVensim استفاده گردید. یافته ها: یافته های حاصل از پویاشناسی سیستم ها نشان داد چهار سناریو در حوزه عوامل علی، مداخله گر، بسترها و راهبردها برای تحلیل مدیریت عملکرد در زنجیره تامین خدمات در بانک های خصوصی کشور وجود دارد. نتیجه گیری: استفاده از مدل‌های پویایی‌شناسی سیستم‌ها می‌تواند به تحلیل بهتر و شفاف‌تر تعامل بین اجزای زنجیره تأمین خدمات کمک کند. در صورت بررسی و تقویت هر کدام از سناریوها، در مدیریت عملکرد در زنجیره تأمین خدمات بهبود حاصل می شود.
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