بررسی پژوهش های حوزه رفتار فروش اخلاقی از منظر فراروش : پایگاه های Google Scholar, Science Direct, Emerald, Springer, T & F , SAGE
الموضوعات :رضا شعبانی 1 , پژمان جعفری 2 , بهرام خیری 3
1 - دانشجوی دکتری، گروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
2 - استادیار، گروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
3 - دانشیار، گروه مدیریت بازرگانی، واحد تهران مرکز، دانشگاه آزاد اسلامی، تهران، ایران
الکلمات المفتاحية: اخلاق, رفتار فروش اخلاقی, فراروش,
ملخص المقالة :
امروزه ورود تکنولوژی و تغییر ماهیت بازارها ، تنوع زیاد محصولات ، افزایش بی وقفه برندها و شرکت های تولیدی منجر به ایجاد فضایی رقابتی گردیده است. در چنین فضایی شرکت ها تمرکز خود را بر استراتژی هایی می گذارند که منجر به بقا و حفظ سودآوری در بازار گردد؛توجه به حفظ سودآوری و بقا موجب انحراف توجه شرکت ها به مسائل اخلاقی در این حوزه می گردد . اخیرا موضوع اخلاق در کسب و کار در کانون توجه بسیاری از پژوهشگران قرار گرفته است اما پژوهش های اندکی توجه خود را معطوف به ماهیت ذاتی اخلاق نموده اند،لذا هدف از پژوهش حاضر بررسی روش شناسی پژوهش های پیشین در این حوزه با استفاده از روش، فرا روش می باشد، بدین منظور مقالات منتشر شده در 6 پایگاه اطلاعاتی در یک بازه زمانی مشخص از منظر روش شناسی مورد بررسی قرار گرفتند، نتایج نشان داد پژوهش‌های انجام‌شده در این حوزه از یکنواختی و جهت‌گیری یک‌سویه در روش‌ها دچار آسیب شده‌است، به گونه ای که اکثر مقالات با رویکرد کمی، با استفاده از ابزار پرسشنامه و با روش تحلیل مدل‌یابی معادلات ساختاری انجام گرفته اند، و سهم پژوهش های کیفی و آمیخته در مقایسه با پژوهش های کمی بسیار ناچیز است.
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