Analysis the Position of Cognitive Components of Media Literacy in the Optimal use of Social Media (Case study: adolescents in Tehran)
الموضوعات :نازنین نهرور 1 , Ali Akbar Farhangi 2 , Bahram Alishiri 3 , Abdollah Naami 4
1 - PhD Candidate in Public Administration, Ghaemshahr Branch, Islamic Azad University, Ghaemshahr, Iran
2 - Professor, Department of Communication, University of Tehran, Tehran, Iran
3 - Assistant Professor, Faculty of Management, South Tehran Branch, Islamic Azad University, Tehran, Iran
4 - Assistant Professor, Faculty of Management, South Tehran Branch, Islamic Azad University Tehran, Iran.
الکلمات المفتاحية: adolescents, media literacy, Tehran, social media, Cognitive Components,
ملخص المقالة :
The aim of this study was to investigate the status of cognitive components of media literacy in the optimal use of social media in adolescents in Tehran. The study method is a survey and the statistical sample is 425 adolescents in Tehran in the eleventh and twelfth grades. Our statistical sample was selected as a cluster and randomly from schools in five areas of Tehran (north, south, west, east, and center), and the data using they were designed from a questionnaire and analyzed using SPSS and AMOS software. Findings showed that according to the level of significance and statistical value of t, media cognition on technological cognition and epistemological cognition, content production has a positive and significant effect on cognitive and technological cognition and media cognition, as well as epistemological cognition on technological cognition. Friedman found that technological knowledge has the highest and media knowledge has the lowest in terms of the desired situation.
