Strategic Planning for Agriculture Section Using SWOT, QSPM and Blue Ocean- Case Study: Eshraq Agro-industry Company
الموضوعات :محمد عبدالشاه 1 , بابک فضلی بشلی 2 , شبنم فضلی بشلی 3 , علی نوروزی 4
1 - استادیار گروه مهندسی صنایع، واحد سمنان، دانشگاه آزاد اسلامی، سمنان، ایران
2 - دانشجوی کارشناسی ارشد رشته مهندسی صنایع دانشگاه آزاد اسلامی واحد سمنان، ایران
3 - دانشجوی کارشناسی ارشد رشته مهندسی صنایع ، موسسه آموزش عالی صنعتی مازندران، ایران
4 - دانش آموخته کارشناسی ارشد مهندسی صنایع، دانشگاه آزاد سمنان
الکلمات المفتاحية: SWOT, Eshraq agro-industry, QSPM, Strategic Management,
ملخص المقالة :
Strategic management is defined as a set of management decisions and actions that determine a company's long-term performance and lead and control the organization so that it can quickly respond to some internal and external environmental changes. Obviously, the agricultural sector and natural resources are one of the most significant economic sectors of the country because of their vital role in providing the required food and nutritional safety. The present study aims to determine the appropriate strategies for Eshraq agro-industry Company. In this study, agricultural sector and animal husbandry strategies are determined simultaneously. The SWOT analytical framework has been used to determine the appropriate strategies. Eventually, after assessing the situations and strategic actions by the SPACE method using the QSPM strategic approach, the determined strategies have been sorted according to importance and priority which include small livestock, aviculture, aquaculture, establishing dairy plants and value-added production, developing the existing dairy cattle, increasing milk and meat production and changing land uses from farms to gardens respectively.
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