ارزیابی رضایتمندی گردشگران سلامت بر اساس مدل ACSI(مورد مطالعه: منطقه گردشگری سردابه)
الموضوعات :رضا اشجع 1 , نازنین تبریزی 2 , روزبه میرزایی 3
1 - کارشناسی ارشد مدیریت جهانگردی دانشگاه مازندران، بابلسر، ایران
2 - استادیار گروه جهانگردی دانشگاه مازندران، بابلسر، ایران
3 - استادیار گروه جهانگردی دانشگاه مازندران، بابلسر، ایران
الکلمات المفتاحية: رضایتمندی, واژگان کلیدی: گردشگری سلامت, آب‌گرم, سردابه,
ملخص المقالة :
چکیده گردشگری سلامت در جهان به سرعت در حال رشد است. در ایران نیز چشمه‌های آب‌گرم متعددی با خواص درمانی گوناگون وجود دارند که گردشگران را به خود جذب می‌کنند. لذا تأمین رضایت گردشگران از عوامل کلیدی موفقیت این مقاصد به شمار می‌رود. در این راستا مطالعه حاضر با هدف بررسی رضایتمندی گردشگران مراجعه‌کننده به منطقه گردشگری سردابه، صورت گرفته است. روش پژوهش حاضر، توصیفی-تحلیلی و روش جمع‌آوری داده‌ها، به دو صورت کتابخانه‌ای و میدانی می‌باشد. داده‌های حاصل از تحقیقات میدانی، براساس مدل ACSI مورد تحلیل قرار گرفته است. نتایج پژوهش نشان می‌دهد شاخص ACSI در منطقه 52.47 بوده و به سطح نسبی از رضایتمندی گردشگران اشاره می نماید. سه بعد از ابعاد فعالیت‌های گردشگری سلامت یعنی: اجتماعی-فرهنگی، کالبدی-محیطی و اقتصادی، اثرگذاری مثبت و معناداری را بر سطح از رضایت گردشگران داشته و سه بعد اطلاع‌رسانی، اقامتی-تسهیلاتی، بهداشت، تأثیرات منفی برجای گذاشته و سطح رضایتمندی را پایین آورده‌اند.
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