The role of social networks and satellites on women's hijab or clothing (case study of students of technical and vocational colleges of Mazandaran province)

Subject Areas : Sociological Studies of Youth

Ameneh  Rezaie ¹ (Master's student in cultural studies, Sari Branch, Islamic Azad University, Sari, Iran)
Mahsa  Gholamhosseinzadeh ² (Assistant Professor, Department of Education Management, Sari Branch, Islamic Azad University, Sari, Iran)
Enayat  Davoudi ³ (Assistant Professor, Department of Cultural Studies, Sari Branch, Islamic Azad University, Sari, Iran)

Received: 2023-05-30 Accepted : 2023-06-07 Published : 2023-05-01

Keywords: Satellite, media literacy, social network, hijab or covering, mass communication tools,

Abstract :

The purpose of this research is to investigate the role of social networks and satellite on veiling or hijab among students of technical and professional colleges in Mazandaran province. The views of Giddens, Weber, Simmel and Veblen were chosen as the theoretical framework. The research method is a survey and the unit of analysis is the individual (female students). The sampling method is a multi-stage cluster and the sample size is 305 according to Cochran's formula. The data collection tool is a questionnaire. Data analysis method, Spearman, Pearson correlation coefficient, one-way analysis of variance and multivariate regression analysis were used using SPSS software. Face validity was used to measure validity and Cronbach's alpha coefficient for the dependent variable is equal to 0.812.The results show that the average amount of veiling is average. The results of the average comparison test show that there is a significant difference between the average veil or hijab of girls according to parents' education and occupation. There is a positive and direct relationship between the variables of the amount of use of mass communication devices and satellites, social networks and the amount of media literacy with the amount of hijab or covering. Regression analysis shows that 39.3% of changes in the amount of hijab or covering are related to independent variables, and the variable of social networks and the use of mass communication tools had a greater contribution in predicting the amount hijab or covering.