ارائه مدل توسعه گردشگری ورزشی با تاکید بر عوامل اجتماعی (مطالعه موردی استان لرستان)
محورهای موضوعی : علوم ورزشپوریا بهاران 1 , نجف آقائی 2 , حمید فروغی پور 3
1 - دانشجوی دکتری مدیریت ورزشی، واحد بروجرد، دانشگاه آزاد اسلامی، بروجرد، ایران
2 - دانشیار مدیریت ورزشی ، دانشگاه خوارزمی تهران
3 - گروه تربیت بدنی، واحد بروجرد، دانشگاه آزاد اسلامی، بروجرد، ایران
کلید واژه: توسعه, عوامل اجتماعی, استان لرستان, گردشگری ورزشی,
چکیده مقاله :
این مطالعه با هدف ارائه مدلی جهت توسعه گردشگری ورزشی استان لرستان و با تاکید بر عوامل اجتماعی انجام گرفت. روش تحقیق این مطالعه توصبفی به روش پیمایشی مبتنی بر مدلسازی معادلات ساختاری و به لحاظ هدف از نوع تحقیقات کاربردی بود که به شکل میدانی اجرا شد. جامعه آماری تمامی گردشگران ورزشی در استان لرستان بود که با توجه به فرمول کوکران 384 نفر به عنوان نمونه تحقیق انتخاب گردیدند. ابزار گردآوری داده ها در این مطالعه بر اساس نظرات خبرگان شامل 5 بعد و 29 گویه بود. عوامل اجتماعی مورد بررسی در این مطالعه شامل، امنیت، فرهنگی اجتماعی، اقتصادی، خدمات گردشگری و تبلیغات می باشد. با استفاده از ضریب آلفای کرونباخ مقدار پایایی ابعاد فرهنگی و اجتماعی 94/0، اقتصادی 97/0 امنیت 96/0 کیفیت خدمات گردشگری 92/0و تبلیغات 94/0 گزارش شد. برای تجزیه و تحلیل داده‌های از، آزمون تی و سوارا و مدل معادلات ساختاری استفاده شد. نتایج ازمون t نشان داد عوامل اجتماعی مورد بررسی در این مطالعه به ترتیب : امنیت (30/261)، فرهنگی و اجتماعی (28/121)، کیفیت خدمات گردشگری (25/759 )، اقتصادی (25/433)، تبلیغات ( 20/307) بر توسعه گردشگری ورزشی در استان لرستان اثر معناداری داشته اند. که از میان ابعاد توسعه گردشگری ورزشی با تاکید بر عوامل اجتماعی، بعد امنیت (262/30) در رتبه اول قرار داشته است. بر اساس نتایج مدل معادلات ساختاری مدل اصلی تحقیق از برازش مطلوبی برخودار بود که بر این اساس مدل مفهومی توسعه گردشگری ورزشی با تاکید بر عوامل اجتماعی از بهینگی و برازش لازم برخوردار است.
This study aimed to present a model for the development of sports tourism in the province of Lorestan, focusing on social factors. In this study, the research method was a survey using structural equation modeling and applied research in the field. The population of this study was all sports tourists in Lorestan province. According to Cochran's formula and cluster random sampling method in the first and second stages of non-probability, sampling method 384 persons were selected.The data-gathering tool in this study was based on expert opinions including 5 dimensions and 29 items. The social factors included security, socio-cultural, economics, tourism services, and advertising. lecturers and experts in terms of content validity approved these questionnaires. Using Cronbach's alpha coefficient, the reliability of cultural and social dimensions was 0. 94, economic 0. 97, security 0. 96, quality of tourism services 0. 92 advertisement and 0. 94. For data analysis, descriptive statistics, chart, mean and standard deviation, and inferential statistics of skewness and elongation test, t-test and SWARA, and structural equation modeling were used. The results showed that security: 30. 261, socio-cultural: 28. 121, quality of tourism services: 25. 759, economics: 25. 433 and advertisement: 20. 307 had a significant effect on the development of sports tourism in the Lorestan province. Among all of these factors, security 30. 261 has obtained the first rank in effects of sports tourism development. Furthermore, according to the structural equation modeling results, the main research model had a good fit, which indicates that the conceptual model of sport tourism development with emphasis on social factors is optimal and fits. Using all dimensions as independent variables, the Lorestan province sports tourism development can be predicted. It is concluded that authorities should focus on all social variables to design a tourism development model.
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