List of Articles brand

• Open Access Article
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  1 - Identifying Component Themes of the Consumer Products` Brand Personality in Contemporary Iranian Market (A Qualitative Approach)
  Mahmood Mohammadian Aliakbar Afjeh Maghsoud Amiri Mehrzad Kari
  20.1001.1.23222301.2019.5.4.2.9
• Open Access Article
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  2 - Designing the Causal Sensory Impulses Model in Creating a Positive Brand Image (Case Study: Dairy Industry)
  Abdolkarim Tazesh Esmaeil Hassanpour Qorughchi Vahi Reza Mirabi Mohammad Hossein Ranjbar
  20.1001.1.23222301.2019.5.4.8.5
• Open Access Article
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  3 - The Effect of Brand Identity on Brand Performance and Employees, Job Satisfaction with the Intermediating Role of Organizational Confidence
  Mohammad-Reza Rabiee Mandejin
  20.1001.1.23222301.2019.5.3.13.8
• Open Access Article
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  4 - Providing a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
  Bentolhoda Kohanzahedani Esmaeil Hassanpour Qorughchi Vahid Reza Mirabi
  20.1001.1.23222301.2019.5.4.11.8
• Open Access Article
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  5 - The Causal Model of Brand Personality,Risk Aversion and Customer Loyalty
  Mehdi Rostami Hamid Foroghi Pour Reza Saboonchi
  20.1001.1.23222301.2019.5.3.12.7
• Open Access Article
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  6 - Brand Attachment in Consumer- Brand Relationship
  Nahid Reihani Mohamad- Ali Abdolvand kambiz Heidarzadeh Mohsen Khounsiavash
  20.1001.1.23222301.2019.5.2.3.6
• Open Access Article
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  7 - Designing Optimal Banking Model Based on Customer Service
  Seyed Ebrahim Hosseini Tooraj Sadeghi Ali Hosseinzadeh Mehdi Zirak
  20.1001.1.23222301.2019.5.4.12.9
• Open Access Article
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  8 - Presenting an Entrepreneurial Brand Building Model to Knowledge-Based Firms
  Shiva Shabani Ali Badizadeh Hamid Reza Saeedniya Kambiz Hiedarzadeh
  10.30495/jsm.2020.673651
  20.1001.1.23222301.2020.6.1.7.5
• Open Access Article
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  9 - Designing and Identifying the Variables of the Pricing Model for the Company’s Brand Value in Merger and Acquisition Strategies
  Hamid Kheilnejad Fariz Taherikia Seyyed Mahdi Jalali Bita Tabrizian
  10.30495/jsm.2020.673655
  20.1001.1.23222301.2020.6.1.10.8
• Open Access Article
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  10 - The Effect of Competitive Advantage Strategies on Customer Loyalty: Mediated role of Brand Identification and Brand Awareness (Case study: Parsian Insurance customers)
  Samira Falahatgar Mousa Rezvani Chamanzamin Mohammad Taleghani
  10.30495/jsm.2021.1943132.1550
  20.1001.1.23222301.2021.7.4.10.1
• Open Access Article
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  11 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry
  Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi
  10.30495/jsm.2021.1943472.1562
  20.1001.1.23222301.2021.7.4.8.9
• Open Access Article
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  12 - Studying the Effective Factors in Brand Value Creation from the Perspective of Customers, Organizations and Stakeholders (Case study: Iranian Textile Industry)
  Parviz Alilou Hamid Reza Saeednia Ali Badi Zadeh
  10.30495/jsm.2021.1943070.1548
  20.1001.1.23222301.2021.7.4.1.2
• Open Access Article
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  13 - Validation of the Pattern of Brand Marketing Efforts on Social Media with Customers in the Dermato-Cosmetic Industry
  Yones Kafilaleh Hossein Bodaghi Khajeh Noubar Alireza Motemani Aliakbar Peyvasteh
  10.30495/jsm.2021.1942981.1544
  20.1001.1.23222301.2021.7.3.14.3
• Open Access Article
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  14 - Identifying the Effective Factors of Oral Electronic Marketing on Brand Equity
  Azadeh Darvish Fereshteh Lotfizadeh Kambiz Hiedarzadeh Rahim Mohtaram
  10.30495/jsm.2022.1966066.1680
  20.1001.1.23222301.2023.9.1.2.1
• Open Access Article
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  15 - Validation of Urban Branding Model in order to Develop the Tourism Industry of Guilan Province
  samaneh Akhavan Foumani homa doroudi fereshte lotfizade
  10.30495/jsm.2022.1944412.1570
  20.1001.1.23222301.2022.8.2.2.6
• Open Access Article
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  16 - Designing a Pattern the Innovative Brand in order to Improve the Competitiveness of Iran's Petrochemical Industries Using Modeling ISM
  hamed anvaripour farshid namamian Fakhraddin Maroofi Naqhdehi Farhad Vafayi
  10.30495/jsm.2022.1958876.1647
  20.1001.1.23222301.2022.8.2.7.1
• Open Access Article
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  17 - Psychological Identifications of Branding in the Food Industry with Grounded Theory Institutions (Study case: Gaz Asari)
  Zakieh Beiki Demeneh sayyed mohammad reza davoodi Mohammad Reza Dalvi
  10.30495/jsm.2023.1997826.1888
• Open Access Article
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  18 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
  Mina RezaSoltani Shahrbanoo Gholipour Fereydooni Seyyed Ali Nabavi Chashmi Mojtaba Maleki
  10.30495/jsm.2023.1977819.1748
  20.1001.1.23222301.2023.9.3.14.7
• Open Access Article
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  19 - Virtual & Cyber Whistle Blowing Role of Brand Hate among Home Appliance Customers
  Mohammad Reza Dalvand mohammad hadi zohdi
  10.30495/jsm.2023.1977845.1750
  20.1001.1.23222301.2023.9.3.15.8
• Open Access Article
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  20 - Providing a Service Compensation System with the Approach of Improving the Employer Brand in Refah Bank
  Seyyed Kambiz Talebi Ahmadi Mojtaba Tabari Yusof  Gholipour Kanani
• Open Access Article
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  21 - Designing a Branding Model for Consumer Goods with a Social Responsibility Approach
  Aminollah Pahlavani Jamshid Salar Mohammadreza Eghbal
  10.30495/jsm.2024.1999211.1896
• Open Access Article
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  22 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust
  Seyyed Reza Jalalzadeh Amir Momeni
  10.30495/jsm.2023.1989947.1837
• Open Access Article
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  23 - Modelling and Ranking the Antecedents of Brand Hate among Customers of Home Appliance
  Mohammad Reza Dalvand Vahid Reza Mirabi Mohammad Hosein Ranjbar Serajodin Mohebi
  20.1001.1.23222301.2019.5.1.2.3
• Open Access Article
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  24 - Formation of Social Brand Engagement through User-Generated Content: Meta Synthesis Technique
  Zaniyar   ghorbani Tohfeh Ghobadi Lamuki Alireza   pir hayati Behrooz   Bayat
• Open Access Article
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  25 - Explaining Brand Loyalty in B2B Models in Comparison with B2C
  ُSeyed Javad  Mohammadi ابوالقاسم ابراهیمى Shahrzad Tayaran Sedighe  tootian