List of Articles Perception Open Access Article Abstract Page Full-Text 1 - Optimizing the human resource management process with artificial intelligence algorithmic approach MOKHTAR RANJBAR 10.30495/jsm.2023.1978493.1756 20.1001.1.23222301.2023.9.3.17.0 Open Access Article Abstract Page Full-Text 2 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi 10.30495/jsm.2021.1943472.1562 20.1001.1.23222301.2021.7.4.8.9 Open Access Article Abstract Page Full-Text 3 - The Impact of Virtual Reality Technology on Creating the Attitude and Understanding of Customers Towards the Property and Service Provider in the Real Estate Consulting Division soraya Khanzadeh Ghalati Mousa Rahimi sirous keshavarz 10.30495/jsm.2023.1975237.1731 20.1001.1.23222301.2023.9.3.7.0 Open Access Article Abstract Page Full-Text 4 - The impact of a brand's country of origin and manufacturer on customers' perceptions of a country's institutional environment and their purchasing decisions taking into account the moderating role of beliefs arising from customer trust Seyyed Reza Jalalzadeh Amir Momeni 10.30495/jsm.2023.1989947.1837