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Open Access Article
1 - A Process Model for Implementing Cause-Related Marketing in the Banking System of Iran and Its Outcomes
Ali Valipour Mahmoud Noraei Kamyar Kavosh -
Open Access Article
2 - Designing a Native Model for Assessment of the Effectiveness of Advertising
Soheila Shamsadini Farhad Hanifi Vahid Reza Mirabi -
Open Access Article
3 - A Systematic Review of Banking Business Models with an Approach to Sustainable Development
Masood Mohammadkhani Ali Divandari Mohammad Talebi Mojtaba Amiri -
Open Access Article
4 - Designing, Evaluating and Prioritizing Sepah Bank's Marketing Strategies in the Banking Industry
Hoossein Adelkhani Farideh Haghshenas Kashani -
Open Access Article
5 - Open Banking Innovation Model by Digital Transformations Based on Adaptive Neuro Fuzzy Inference System (ANFIS)
Mohammadali Mirfallah Lialestani Abbas khamseh -
Open Access Article
6 - Barriers to the Implementation and Use of Internet Banking in the Keshavarzi Bank
Morteza Gholamian Hossein Hakimpour Azar Kafashpour Mehdi Mahmoudzadeh -
Open Access Article
7 - Predicting Banks' Financial Distress by Data Envelopment Analysis Model and CAMELS Indicators
Abass Paidar Morteza Shafiee Fariborz Avazzadeh Hashem Valipour -
Open Access Article
8 - Future Study of Marketing in the Banking Industry with a focus on Blockchain Technology
Majid Ahmadi Alireza Rousta Mohammad Hasan Maleki Farzad Asayesh -
Open Access Article
9 - Designing an Open Banking Model by Using the Grounded Theory Approach in Bank Saderat
Mohammad Jafar Jafari Zarmehri Ali Hosseinzadeh Hoda Jannesar Ahmadi -
Open Access Article
10 - Designing a Systemic Model for Promoting the Adoption of Virtual Banking in Iran's Banking Industry
Monireh Akbari Mahdi Mahmoudzadeh Vashan Hossein Hakimpour -
Open Access Article
11 - Ranking the Components of Smart Network Governance in the Country's Banking System using Analytical Network Process (ANP)
Abdolghafar Karimi vahid pourshahabi Bahareh Naseri Alireza Sargolzaei -
Open Access Article
12 - Designing and Explaining the Model of Brand Experience with the Citizenship Behavior of Customers in the Banking Industry
Mina RezaSoltani Shahrbanoo Gholipour Fereydooni Seyyed Ali Nabavi Chashmi Mojtaba Maleki -
Open Access Article
13 - Malmquist Productivity Index under Network Structure and Negative Data: An Application to Banking Industry
Seyed Ehsan Shojaie Seyed Jafar Sadjadi Reza Tavakkoli Moghaddam -
Open Access Article
14 - The Impact of E-Satisfaction on E-Loyalty Moderated by Customer Perceived Risk and Skill (Case of Mashhad’s Mellat bank)
Seyed Mojtaba Moussavi Neghabi Yousef Ramezani Bahare JabarZade Nouri -
Open Access Article
15 - Profitability and Effectiveness by Means Two Stage DEA Model in Iranian Bank
Morteza Shafiee -
Open Access Article
16 - Providing a Customer Experience Management (CEM) Model in Omnichannel Banking (Case Study of Bank Day)
Hamed Einipoor Hossein Shirazi meysam shafiei roodposhti Farideh Haghshenas Kashani -
Open Access Article
17 - Ranking the Components of Smart Network Governance in the Banking System using Analytical Network Process (ANP) Technique
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Open Access Article
18 - Applying preferred information of the decision maker with production trade-offs in the process of evaluating the performance of banks
Javad Gerami