Development of a Sustainable Rural Tourism Model with a Focus on Social Capital and Competitive Advantage
Subject Areas : Organizations
zahra mashayekh
1
,
amir kazemi
2
,
Hassan Soltani
3
,
حمید محمودیان
4
1 -
2 - استادیار گروه مدیریت ،واحد شیراز،دانشگاه آزاد اسلامی شیراز،ایران
3 - دانشیار، گروه مدیریت، واحد شیراز، دانشگاه آزاد اسلامی، شیراز، ایران
4 - گروه مدیریت و برنامه ریزی امور فرهنگی (دکتری)، دانشگاه آزاد اسلامی واحد شراز
Keywords: Rural tourism, rural business, competitive advantage, social capital,
Abstract :
Rural tourism, with careful planning, can enhance the quality of life and create economic, social, and cultural benefits. The aim of this research was to present a sustainable rural tourism model with a focus on social capital. The research was applied in terms of its goal and qualitative in terms of methodology, based on the foundation data theory. The research was framed using a cognitive approach, utilizing various data collection methods such as library research, examination of specialized sources and texts, as well as semi-structured interviews. Fourteen elites, experts, and managers in tourism and rural area management were interviewed in 2023. The conducted interviews were coded using Atlas .t i software.
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