List of Articles Loyalty Open Access Article Abstract Page Full-Text 1 - The effect of external service quality on customer’s loyalty in hotel’s industry supply chain (Case Study: Parsian Hotels) manizheh mollaei Ali Mohaghar Ezatollah Asgharizadeh Open Access Article Abstract Page Full-Text 2 - The Effect of Consumers' Perception of the Country Originating a Brand on Particular Equity of Products Brand عباسعلی کدیور Open Access Article Abstract Page Full-Text 3 - Effect of Customer to Customer Interactions on Satisfaction, Loyalty and Word of Mouth Advertisements of Customers (Case Study of Semnan Traveling and Tourism Agencies) N. Imankhan S. Eekani M. Fakharyan Open Access Article Abstract Page Full-Text 4 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty mojtaba khansabbakh shahnaz nayebzadeh reihane sadat bakhshayesh Open Access Article Abstract Page Full-Text 5 - The Effect of Word-Of-Mouth Advertisements on the Responses of Clients (Case Study: Mobile Operators) Mohammad Reza Eghbal