List of Articles Brand Experience

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - Effects of Brand Experiences on the Customers Willingness to Pay More
  K. Raissifar H. Bakhtiari M. Taheri
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - New Strategic View on Brand: The Effect of Congruity, Reliability and Attachment on Customer Loyalty
  mojtaba khansabbakh shahnaz nayebzadeh reihane sadat bakhshayesh