شبکههای اجتماعی مجازی و شکل‌گیری تصویر ذهنی زنان از بدنشان
محورهای موضوعی : زن و جامعهمهران سهراب زاده 1 , محسن نیازی 2 , اعظم نژادی 3 , هادی افرا 4
1 - دکتری جامعه‌شناسی دانشیار دانشگاه کاشان، ایران
2 - دکتری جامعه‌شناسی و استاد دانشگاه کاشان، ایران
3 - دانشجوی دکتری جامعه‌شناسی دانشگاه کاشان، ایران
4 - دانشجوی دکتری جامعه‌شناسی دانشگاه کاشان، ایران
کلید واژه: زنان, شبکههای اجتماعی مجازی, تصویر ذهنی بدن, مدرنیتهی متأخر,
چکیده مقاله :
ویژگی بازاندیشانهی مدرنیتهی متأخر، موجب تغییر در حوزههای متعدد زندگی روزمره شده و از مهم‌ترین این حوزهها مباحث مربوط به تکوین هویت و بدن است. یکی از عواملی که بستر مناسبی را برای بازاندیشی در خصوص بدن فراهم آورده، شبکههای اجتماعی مجازی هستند. بر این مبنا، هدف اصلی این مقاله، تبیین رابطهی شبکههای اجتماعی مجازی و تصویر ذهنی زنان از بدنشان است. این مطالعه از نوع پیمایش بوده و از تکنیک پرسشنامه برای جمعآوری دادهها استفاده شده است. جامعه آماری تحقیق را کلیهی زنان 20 تا 35 سال شهر کاشان در سال 1396 تشکیل میدهند که از طریق نمونهگیری سهمیهای و بر اساس مناطق پنجگانه شهر کاشان با حجم نمونه 340 نفر مطالعه شدهاند. یافتههای تحقیق و نتایج فعالیت آماری مربوطه، رابطهی مستقیم و معنادار میزان استفاده از شبکههای اجتماعی مجازی و تصویر ذهنی از بدن را در سطح اطمینان 95 درصد تأیید کردهاند. در انجام تحلیل رگرسیون چند متغیره رضایت از تصویر بدن در مجموع 6 متغیر استفاده از فیسبوک، توییتر، گوگل پلاس، واتسآپ، تلگرام و ایستاگرام وارد معادله شدند که از بین متغیرهای 6 گانهی فوق 2 متغیر فیسبوک و ایستاگرام وارد شده در معادله در سطح آلفای 0.05 معنادار تشخیص داده شده و در معادله باقی ماندهاند.
The rethinking feature of late modernity has changed the various areas of everyday life, and the most important of these areas are the issues of the development of identity and body. One of the factors that has provided a good platform for rethinking about the body are virtual social networks. Based on this, the main purpose of this paper is to explain the relationship between virtual networks and women's mental image of their bodies. This study is a social survey type and a questionnaire technique was used to collect data. The statistical population of the study consisted of all women aged 20 to 35 years old in Kashan in 1396 which are studied through quota sampling and are based on five regions of Kashan with a sample size of 340. The findings of the research and the results of the relevant statistical activity confirmed the direct and significant relationship between the use of virtual social networks and mental image of the body at 95% confidence level. In the multivariate regression analysis, body image satisfaction in a total of 6 variables was included in the equation using Facebook, Twitter, Google+ Plus, What’s up, Telegram and Instagram. Among the six variables mentioned above, the two facebook and instagram variables entered in the equation are significant at the alpha level of 0.05 and remain in the equation.
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