عامل‌های موثر بر قصد استفاده زنان روستایی ازگیاهان دارویی در شهرستان کرج
محورهای موضوعی : زن و جامعهروح اله رضائی 1 , لیلا صفا 2 , سپیده میانجی 3
1 - دانشیار دانشکده کشاورزی، دانشگاه زنجان
2 - استادیار دانشکده کشاورزی، دانشگاه زنجان
3 - دانشجوی کارشناسی ارشد، دانشکده کشاورزی، دانشگاه زنجان
کلید واژه: زنان روستایی, گیاهان دارویی, تئوری رفتار برنامه‌ریزی شده, قصد استفاده,
چکیده مقاله :
هدف از این پژوهش بررسی عوامل موثر بر قصد استفاده زنان روستایی ازگیاهان دارویی بود. جامعه آماری پژوهش زنان مراجعه کننده به مراکز بهداشت- درمان روستایی در بخش مرکزی شهرستان کرج بودند که 110 نفر از آنان با استفاده از روش نمونهگیری دو مرحلهای انتخاب شدند. برای گردآوری دادهها از پرسش‌نامههای استاندارد محمدی زیدی و همکاران (2012) و لو و همکاران (2013) استفاده شد. روایی محتوایی پرسش‌نامه با نظرسنجی از کارشناسان تأیید شده و روایی سازه و پایایی ابزار پژوهش نیز از راه بررسی برازش مدل در سه سطح مدل اندازهگیری، مدل ساختاری و مدل کلی بدست آمد. برای تجزیه و تحلیل دادهها از روش چند متغیره مدل‌سازی معادلات ساختاری به روش کم‌ترین مربعات جزئی استفاده شد که به این منظور نرمافزار Smart PLS بکار گرفته شد. نتایج پژوهش نشان دادند که متغیرهای هنجارهای اجتماعی و کنترل رفتاری درک شده دارای اثری مثبت و معنیدار بر نگرش زنان روستایی نسبت به استفاده از گیاهان دارویی بودند. هم‌چنین، بر اساس نتایج پژوهش مشخص شد که متغیرهای هنجارهای اجتماعی کنترل رفتاری درک شده و نگرش اثری مثبت و معنیدار بر قصد استفاده زنان روستایی از گیاهان دارویی داشته و در حدود 44 درصد از واریانس آن را تبیین کردند.
The main purpose of this research was to study the factors affecting on rural women’s intentions of using herbal medicines. The statistical population of the research consisted of women referred to rural health centers in central district of Karaj township. The sample size consisted of 110 subjects selected by using two-stage sampling technique. Standard questionnaires developed by Mohammdi Zeidi et al. (2012) and Luo et al. (2013) helped to collect data. A panel of experts confirmed content validity of the questionnaires. Construct validity and reliability of the research instrument were confirmed through examining of model fit in three levels of measurement model, structural model and total model. For analyzing data Structural Equation Modeling (SEM) multivariate technique (Partial Least Squares) was used through Smart PLS software. The results showed that two variables of social norms and perceived behavioral control had a positive and significant effect on rural women’s attitude towards the use of herbal medicines. The results also revealed that variables of social norms, perceived behavioral control and attitude had a positive and significant effect on rural women’s intention to use herbal medicines and explained about 61 percent of its variances.
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