بررسی رابطۀ خصوصیات فردی زنان با انتخاب نوع گوشی تلفن همراه
محورهای موضوعی : زن و خانواده
کلید واژه: سبک زندگی, شخصیت, زنان, خصوصیات فردی, رفتار مصرف‌کننده, دورۀ عمر, تصور شخصی, مارک گوشی تلفن همراه,
چکیده مقاله :
هدف پژوهش حاضر تعیین رابطۀ خصوصیات فردی زنان با انتخاب نوع گوشی تلفن همراه می‌باشد. در این پژوهش رابطۀ بین ابعاد خصوصیات فردی زنان شامل مرحلۀ دورۀ عمر، نوع شغل، وضع اقتصادی، سبک زندگی و شخصیت و تصور شخصی زنان با انواع مارک های گوشی تلفن همراه تعیین شده است. پژوهش حاضر از نظر روش، پیمایشی و از نظر نوع، تحلیلی و از حیث هدف، کاربردی است. جامعۀ آماری پژوهش، زنان شهر شیراز (ایران) است. روش نمونه گیری به صورت خوشه ای چند مرحله ای است. حجم نمونه با استفاده از فرمول کوکران 384 نفر به دست آمده است. آزمون های آماری استفاده شده در این پژوهش، تحلیل واریانس و کای دو می باشد. نتایج پژوهش نشان داده است که بین انتخاب نوع گوشی تلفن همراه با مرحلۀ دورۀ عمر، نوع شغل و وضع اقتصادی زنان رابطۀ معنا داری وجود دارد. هم چنین انتخاب نوع گوشی تلفن همراه بر اساس سبک زندگی و شخصیت و تصور شخصی زنان به صورت معناداری متفاوت است.
This research aims at determining the relationship between women’s individual characleristis and their choice of cell phone. In this research, the relationship between dimensions of individual characteristics of women consumers including life cycle, profession, economic conditions, life style, and personality and women's personal imaginations with different brands of cell phones was determined. From the method point of view the present research is an analytical survey, and from the type point of view it is descriptive-analytic. The aim of the study is applied (developmental). The statistical population of the study includes women in Shiraz (Iran).Multi -stage cluster method was used for sampling. By applying Cochran formula the sample size of 384 persons was obtained. Variance Analysis and Chi-Square were used to test the hypotheses. Findings of the research indicate that there is a meaningful relation between choosing the type of cell phone with the life cycle, profession and economic conditions, but there is no meaningful difference between choosing the type of cell phone with economic conditions and also there is a meaningful difference between choosing the type of cell phone based on life style, personality and personal imaginations.
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