بررسی رابطه بین اعتماد اجتماعی و تهیه اینترنتی کالاها و خدمات ضروری در بین خانوارهای ساکن در شهر نطنز سال1400
محورهای موضوعی :
جامعه شناسی
مهناز جلیلی بال
1
,
فاطمه سادات مشهدی
2
1 - استادیار ، گروه علوم اجتماعی، دانشگاه پیام نور، کرج، ایران(نویسنده مسئول).
mahnazjalili@alumni.ut.ac.ir
2 - کارشناسی ارشد ّّجامعه شناسی، دانشگاه پیام نور ، تهران ایران
تاریخ دریافت : 1401/01/14
تاریخ پذیرش : 1401/03/18
تاریخ انتشار : 1402/06/01
کلید واژه:
اعتماد اجتماعی,
خرید اینترنتی,
خدمات,
خانوارها,
چکیده مقاله :
پیشرفت سریع اینترنت فرصت های جدیدی چون تهیه کالاها و خدمات ضروری به شکل اینترنتی را در مسیر جوامع قرار داده است. در این امر مهم، عوامل متعددی نقش دارند که یکی از آن ها اعتماد اجتماعی و ابعاد آن می باشد. پژوهش حاضر با هدف بررسی رابطه بین اعتماد اجتماعی و تهیه اینترنتی کالاها و خدمات ضروری در میان خانوارهای شهر نطنز به انجام رسیده است. روش این تحقیق از نظر هدف کاربردی و از نظر زمان مقطعی بوده و روش گردآوری داده ها پیمایشی است. جامعه آماری این پژوهش، 15 هزار خانوار شهر نطنز است که نمونه ای با حجم400 نفر با فرمول کوکران که با شیوه ی خوشه ای با تقسیم شهر به 6 منطقه و سپس انتخاب خانوارها به شکل تصادفی نمونه گیری شد. ابزار تحقیق پرسشنامه محقق ساخته ای است که اعتبار آن توسط اساتید جامعه شناسی و پایایی آن با استفاده از روش پیش آزمون از طریق آلفای کرونباخ 76/0 مورد تایید واقع شد. با استفاده از نرم افزار SPSS نتایج زیر به دست آمد: بین اعتماد اجتماعی بین فردی و نهادی با خرید اینترنتی انواع کالاهای کم دوام، بادوام و دریافت خدمات رابطه معناداری وجود دارد. با توجه به رابطه معنی دار اعتماد اجتماعی نهادی با خرید اینترنتی، تقویت فرآیندهای ایجاد کننده اعتماد نهادی و بین فردی توسط نهادها و سازمان ها ضرورت می یابد.
چکیده انگلیسی:
the rapid development of the internet has provided new opportunities like providing essential goods and services in the internet . in this important matter , several factors are involved which one of which is social trust and its dimensions . the purpose of this study was to investigate the relationship between social trust and internet preparation of essential goods and services among Natanz households . the method of this research in terms of objective is applied and in terms of time is cross - sectional and data collection method is survey . the population of this study is 15 thousand households in Natanz , with a sample size of 400 people with cochran formula that was selected by cluster method and random sampling method . the research tool is a researcher - made questionnaire whose validity was confirmed by the professors of the community and its reliability was confirmed by Cronbach 's alpha 0/76 . using SPSS software , the following results were obtained : there is a significant relationship between individual and institutional trust by buying online shopping , durable and durable goods and receiving services . according to the meaningful relation between institutional social trust and online shopping , strengthening of trust building processes by institutions is necessary .
منابع و مأخذ:
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Bastani, Sosan & Kamali, Afsane & Salehi Hikouei, Maryam.(2008). Social Capital of the Network and Interpersonal Trust, Special Issue of Social Sciences, NO. 61, P.p: 41-81.
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Moradkelary, Mahdi & Fallah, Ali.(2016). Study of the effect of product features on customer buying behavior on the Internet", the Fourth International Conference on Applied Research in Management and Accounting.
Mohammadi shafie, Majid & Ahqar Bazargan, Negin.(2016). Customers' electronic trust in online stores with a risk reduction approach, Karafen, NO. 40, P.p: 113-122.
Mikhanik Babaei, Marziye.(2019). Survey of mobile social network users' trust in online shopping from Instagram social network", Master Thesis in Social Communication Sciences, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran.
Nasry , Mostafa & Haji Heydari, Nastaran & Nazari, Mohsen.(2012). Study of the effect of online store features in increasing the online shopping intention of customers using analysis technique, Journal of Business Management, NO. 4, P.p: 127-146.
Rashidi, Sara.(2016). Sociological study of the effect of social trust on social participation of marginalized citizens of Jahangir Abad neighborhood of Khorramabad, Lorestan Disciplinary Knowledge, NO. 30.
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Razeqi, Nader & Gholamzadeh, Khalil. Sharepoor, Mahmood.(2011). Study of the relationship between trust and social trust among students of Mazandaran University, Social Studies of Iran, NO. 3,P.p: 40-53.
Sadeghi Deh Cheshmeh, Qasem & Ghasemi, Vahid & Adibi Sedeh, Mahdi(2010). Assessment of social trust and factors affecting it in the centers of Chaharmahal Bakhtiari cities, Quarterly Journal of Applied Sociology, NO. 4.
Soleimani, Marziye.(2022). Buyers trust and mistrust in ecommerce platforms: a synthesizing literature review, information Systemes and e-Business Management, NO. 20, P.p:57-78.
Sztompka, Pioter.(2012). Trust in sociological theory, translated by Gholamreza Ghaffari, Tehran: Shirazeh Publishing.
Tajik Ismaili, Somaye & Mahboubi, Masood.(2016). The extent and dimensions of social trust among Internet users, Quarterly Journal of News Sciences, NO. 18, P.p: 129-153.
Vijaya, T.؛ Hidayat, A.؛ Ishay, A.؛ Putra Endi, C. D.(2021). Consumer Trust as the Antecedent of Online Consumer Purchase Decision, Information, NO. 12. P.p: 145-155.
_||_
Ahmadi, Siros & Naderian, Masood & Kargar, Saeid.(2013). Study of the relationship between social trust and women referring to sports clubs", Scientific Journal of Contemporary Research in Sports Management, P.p:1-9.
Bastani, Sosan & Kamali, Afsane & Salehi Hikouei, Maryam.(2008). Social Capital of the Network and Interpersonal Trust, Special Issue of Social Sciences, NO. 61, P.p: 41-81.
Barghi kar, Mahasa & Ahmadi, Hosein ali.(2018). Customer trust in online shopping with emphasis on the role of brand and government legal services, The Second International Congress of Science and Engineering in Hamburg.
Chalabi, Masood.(2015). Sociology of Order Description and Theoretical Analysis of Order, Tehran: Ney Publishing.
Coleman, James.(1990). Foundation of Social Theory, the Belknap Press of Harvard University Press, Cambridge MA, P.p: 456.
Darbani, Saman & Emami, Karim.(2011). Factors affecting the consumption expenditure of non-durable goods in the Iranian economy, Economic Modeling, NO. 5 (14), P.p:91-110.
7. Edrisi, Afsane & Rezaeiyan, Aliye.(2018). The influence of social networks and social trust and cultural consumption of the fourth generation, with emphasis on the instagram and Twitter , Telegram, Society for cultural research, NO. 2, P.p: 57-82.
Eydi, Hosein & Gholi por, Negar & Fallah, Maryam.(2018). Analysis Path Analysis The effective factors on the purchase of sports goods in sports science students, Quarterly Management of Development and Sports. NO. 4(16). P.p:172-182.
Fadayi, s؛. Gharibi, H.(2021). The Impact of Internet Marketing on Perceived Risk and Customer Confidence in Online Shopping(Case Study: Digikala Online Store), New Research Approaches in Management and Accounting, NO. 5(4), P.p: 151-169.
Faryabi, Mohammad & Azizkhah, Saeideh & Rahimi, Samad.(2021). The effect of social business structure on the intention to buy through trust and information seeking, Business Management Research, NO. 25, P.p: 373-394.
Felicita, D.؛ Manoj, G.؛ Satyanarayana, P. D. (2021). Trust and product as moderators in online shopping behavior: evidence from India, South Asian Journal of Marketing. NO. 2.
Giddens, Antoni.(2018). Consequences of Modernity, translated by Mohsen Thalasi. Tehran: Center.
Giddens, Antoni.(1398). Sociology, translated by Manouchehr Sabouri, Tehran: Ney.
Gharech, M.؛ Hussaini , M.؛ Manian , A.(2017). Designing and explaining the pattern of trust in electronic banking, Quarterly Review of Public Management Landscape, NO. 2. P.p:136-155.
Honglei, T.؛ Zeeshan, R.؛ Mohsin. A.؛ Ahmad, I.؛ Farooq, K.؛ Hina, A.؛ Anum, A.؛ Syed Arslan, A. D. (2021). Factors Affecting E-Shopping Behaviour: Application of Theory of Planned Behaviour, Behavioural Neurology.
28.Hashem zehi, Noroz & Asghary, Ensiye.(2019). Globalization and social capital of tehran citizens from over 20 years, Sociology studies .NO. 43 . P.p: 145 - 145.
Kasiri, S.؛ Shakiba, A.؛ Taghiporiyan , M.(2022). Review the impact of social factors and the intention of buying customers on social networks through trust in the seller and your product of management and marketing . NO. 48.
18. Kermani Nasrabadi, Mohsen & Niyazi, Mohsen.f(2011). The explanation of relevance of internet addictin on the amount of social trust of Kashan university students. Journal of social Sciences.
Khademian, taliye & Poor Reza Karimsara, Naser.(2012). Study of the effect of dimensions of social trust on social participation, Iranian Social Science Studies, NO. 2.
Lăzăroiu, G.؛ Iulia Grecu, O.؛ Grecu, G.؛ Cornelia Mitran, P. D. (2020). Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust, Perceived Risk, and Purchase Intentions, Article Front Psychol. NO. 11.
Moeini, Hussein & Rasoli, Elham & Abbasi, Rasol.(2017). The effect of service quality on the intention of purchasing a book online with the role of mediating the trust and image of the company, Library and information publications, NO. 1.
Mohammadi Mamghani, Amir siyah.(2013). Study of the relationship between social capital and organizational commitment of the staff of the Islamic Azad University, Tabriz Branch, Master Thesis
in Sociology, Islamic Azad University, Tabriz Branch, P.p:78-104.
Mohseni Tabrizi, Alireza & Golabi, Fateme & Moeidfar, Saeid.(2011). Study of social trust with a generational view of society, Applied Sociology, P.p:41-70.
Mohammadzade, Mohammad ebrahim & Parisaei, Mehrdad.(2014). Social Capital(Public Trust) and Public Participation, International Conference on Industrial Management and Engineering.
Moradkelary, Mahdi & Fallah, Ali.(2016). Study of the effect of product features on customer buying behavior on the Internet", the Fourth International Conference on Applied Research in Management and Accounting.
Mohammadi shafie, Majid & Ahqar Bazargan, Negin.(2016). Customers' electronic trust in online stores with a risk reduction approach, Karafen, NO. 40, P.p: 113-122.
Mikhanik Babaei, Marziye.(2019). Survey of mobile social network users' trust in online shopping from Instagram social network", Master Thesis in Social Communication Sciences, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran.
Nasry , Mostafa & Haji Heydari, Nastaran & Nazari, Mohsen.(2012). Study of the effect of online store features in increasing the online shopping intention of customers using analysis technique, Journal of Business Management, NO. 4, P.p: 127-146.
Rashidi, Sara.(2016). Sociological study of the effect of social trust on social participation of marginalized citizens of Jahangir Abad neighborhood of Khorramabad, Lorestan Disciplinary Knowledge, NO. 30.
Rahbari ,Ali & Hadi, Mohammad javad & Shamli, Rashid. Bagheri, Sorosh & Abu al-Masoom, Faranak & Shabani, Mansore.(2020). Annual report of e-commerce, e-commerce development center.
Razeqi, Nader & Gholamzadeh, Khalil. Sharepoor, Mahmood.(2011). Study of the relationship between trust and social trust among students of Mazandaran University, Social Studies of Iran, NO. 3,P.p: 40-53.
Sadeghi Deh Cheshmeh, Qasem & Ghasemi, Vahid & Adibi Sedeh, Mahdi(2010). Assessment of social trust and factors affecting it in the centers of Chaharmahal Bakhtiari cities, Quarterly Journal of Applied Sociology, NO. 4.
Soleimani, Marziye.(2022). Buyers trust and mistrust in ecommerce platforms: a synthesizing literature review, information Systemes and e-Business Management, NO. 20, P.p:57-78.
Sztompka, Pioter.(2012). Trust in sociological theory, translated by Gholamreza Ghaffari, Tehran: Shirazeh Publishing.
Tajik Ismaili, Somaye & Mahboubi, Masood.(2016). The extent and dimensions of social trust among Internet users, Quarterly Journal of News Sciences, NO. 18, P.p: 129-153.
Vijaya, T.؛ Hidayat, A.؛ Ishay, A.؛ Putra Endi, C. D.(2021). Consumer Trust as the Antecedent of Online Consumer Purchase Decision, Information, NO. 12. P.p: 145-155.
