شناسایی و اولویت بندی معیارهای موثر بر انتخاب پروژه های سرمایه گذاری (مطالعه موردی: شرکت صنایع خاک چینی ایران)
محورهای موضوعی : مدیریت عملیات
1 - استادیار گر.ه مدیریت، واحد مرند، دانشگاه آزاد اسلامی، مرند، ایران
2 - دانش¬آموخته¬ی کارشناسی ارشد مدیریت کسب و کار، واحد مرند، دانشگاه آزاد اسلامی، مرند، ایران.
کلید واژه: پروژه¬های سرمایه¬گذاری, عوامل سازمانی, عوامل فنی, عوامل مالی, عوامل پروژه محور, شرکت صنایع خاک چینی ایران,
چکیده مقاله :
هدف این تحقیق شناسایی و اولویتبندی معیارهای موثر بر انتخاب پروژههای سرمایهگذاری شرکت صنایع خاک چینی ایران بود. این تحقیق از لحاظ هدف از نوع کاربردی، از لحاظ ماهیت از نوع مطالعات توصیفی- پیمایشی و از لحاظ گردآوری دادهها از نوع مطالعات میدانی بود. جامعه آماری شامل مدیران و کارکنان حسابداری و مالی و بازاریابی شرکت خاک چینی بود. تعداد نمونه با توجه به روش سلسله مراتبی 20 نفر بود و روش نمونهگیری مورد استفاده در این تحقیق، نمونهگیری هدفمند بود. در این تحقیق ابتدا معیارهای موثر بر انتخاب پروژههای سرمایهگذاری بر اساس مطالعات پیشین شناسایی شد و پس از تایید آنها توسط نظرات اساتید و خبرگان، با استفاده از روش سلسله مراتبی فازی وزن معیارها تعیین و سپس با استفاده از روش تاپسیس فازی به رتبهبندی آنها پرداخته شد. نتایج نشان داد که معیارهای موثر بر انتخاب پروژههای سرمایهگذاری شرکت صنایع خاک چینی ایران شامل عوامل سازمانی، عوامل فنی، عوامل مالی و عوامل پروژه محور است. همچنین در ارزیابی زیرمعیارها: برگشت به موقع سرمایه در رتبه اول، نیازهای فنی و تجهیزاتی در رتبه دوم، برآورد درآمد و سودآوری پروژه در رتبه سوم، ریسکهای مالی و عملیاتی انجام پروژه در رتبه چهارم و رعایت مسئولیت اجتماعی در رتبه پنجم قرار گرفتند.
The aim of this research was to identify and prioritize the criteria affecting the selection of investment projects for the Iranian Clay Industries Company. This research was applied, descriptive and field study survey. The statistical population included managers and staff from the accounting, finance, and marketing departments of the clay company. The sample size, based on the hierarchical method, was 20 individuals, and the sampling method used in this study was purposive sampling. In this research, the criteria affecting the selection of investment projects were initially identified based on previous studies, and after being validated by the opinions of professors and experts, the weights of the criteria were determined using the fuzzy hierarchical method, and then they were ranked using the fuzzy TOPSIS method. The results showed that the criteria affecting the selection of investment projects for the Iranian Clay Industries Company included organizational factors, technical factors, financial factors, and project-oriented factors. Additionally, in the evaluation of sub-criteria: timely return on investment ranked first, technical and equipment needs ranked second, revenue and profitability estimation ranked third, financial and operational risks of project execution ranked fourth, and social responsibility compliance ranked fifth.
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