طراحی مدل چالش ها وفرصت های فریلنسری دربازارکسب و کار ایران
محورهای موضوعی : توانمندسازی سرمایه انسانی
سید محمد رضا داودی
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زکیه بیکی دمنه
2
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1 - دانشیار گروه مدیریت ،واحد دهاقان ،دانشگاه آزاد اسلامی ،دهاقان ،ایران.
2 - دکتری مدیریت دولتی، واحد اصفهان ،دانشگاه آزاد اسلامی، خوراسگان، ایران.
کلید واژه: فریلنسر, چالش‌های فریلنسر , فرصت‌ها, عصر دیجیتال, کسب‌وکار.,
چکیده مقاله :
پژوهش حاضر باهدف ارائه الگوی چالش‌ها و فرصت‌های فریلنسری در عصر دیجیتال بازار کار ایران با رویکرد داده بنیاد با روش کیفی انجام شد. بر مبنای اصل اشباع نظری از تعداد 18 نفر از صاحب‌نظران مطلع حوزه موردمطالعه با استفاده از روش نمونه‌گیری هدفمند وابسته به معیار مصاحبه نیمه ساختاریافته به عمل آمد. برای سنجش اعتبار یابی داده‌ها از دو روش بازبینی دو کدگذار و مرور خبرگان غیر شرکت‌کننده در پژوهش، بازگشت به مصاحبه‌شوندگان استفاده گردید. داده‌ها طی چند مرحله کدگذاری باز و محوری و گزینشی بر اساس مدل اشتراس و کوربین مورد تجزیه‌وتحلیل قرار گرفت. نتایج بخش کیفی در قالب مدل پارادایمی شامل شرایط علی ( رقابت بالا، عدم ثبات شغلی، استرس کاری، درآمد نامشخص)شرایط زمینه‌ای (مدیریت زمان و پروژه، پلتفرم‌های آنلاین در محیط کار ، مهارت‌ها و تخصص‌ها)شرایط مداخله‌گر (مهارت‌ها و تخصص‌ها،اتصال به هسته مرکزی کاری موردنظر، توسعه فضای کار آنلاین )راهبردها (مدیریت فردی، یادگیری و توسعه،بازاریابی و جذب مشتری)پیامدها(مدیریت مالی و قیمت‌گذاری، افزایش ارتباطات شبکه‌ای، رشد فردی)قرار گرفت . نتایج این پژوهش نشان داد که شرایط علی مانند رقابت بالا و عدم ثبات شغلی، نیاز به راهبردهای مؤثر در مدیریت فردی و یادگیری را افزایش می‌دهد. همچنین، با بهبود مهارت‌ها و استفاده از پلتفرم‌های آنلاین، پیامدهایی نظیر رشد فردی و افزایش ارتباطات شبکه‌ای به‌دست می‌آید.
The present study was conducted with the aim of presenting a model of freelance challenges and opportunities in the digital era of the Iranian labor market with a data-based approach and a qualitative method. Based on the principle of theoretical saturation, 18 knowledgeable experts in the field of study were interviewed using a purposive sampling method dependent on the semi-structured interview criterion. To assess data validity, two methods were used: review by two coders and review by experts not participating in the research, and return to the interviewees. The data were analyzed through several stages of open, axial and selective coding based on the Strauss and Corbin model. The results of the qualitative section were presented in the form of a paradigmatic model including causal conditions (high competition, job instability, work stress, uncertain income), contextual conditions (time and project management, online platforms in the workplace, skills and expertise), intervening conditions (skills and expertise, connection to the desired core of work, development of the online workspace), strategies (personal management, learning and development, marketing and customer acquisition), consequences (financial management and pricing, increased network connections, personal growth). The results of this study showed that causal conditions such as high competition and job instability increase the need for effective strategies in personal management and learning. Also, by improving skills and using online platforms, outcomes such as personal growth and increased network connections are achieved.
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