Designing and Developing a Humanistic ESAP Coursebook: A Case Study of Insurance Management
Nastaran Sadeghi Ghahroudi
1
(
Department of English Language and Literature, Ka.C., Islamic Azad University, Karaj, Irann
)
Zohre Mohammadi Zenouzagh
2
(
Department of English Language and Literature, Ka.C., Islamic Azad University, Karaj, Irann
)
Mohaddeseh Amini Harsini
3
(
Department of English Language and Literature, Ka.C., Islamic Azad University, Karaj, Iran
)
Keywords: Coursebook design, ESAP, humanistic approach, insurance management, text-driven approach,
Abstract :
The development of specialized coursebooks plays a vital role in improving English for Specific Academic Purposes (ESAP) education. In the field of insurance management, the lack of localized and practical materials has hindered students and professionals from acquiring the necessary language skills for effective communication in real-world contexts. Most available books are general, translated, and disconnected from the actual needs of Iran’s insurance industry. This study aimed to design and develop a localized, humanistic ESAP coursebook for insurance management, guided humanistic principles and the Text-Driven Approach (TDA). The coursebook incorporates authentic texts such as policies, claim reports, and professional correspondence collected directly from workplace settings. Findings indicate that the new coursebook significantly improves authenticity, localization, variety of activities, and relevance to professional needs. It is both practical and engaging, bridging the gap between academic instruction and workplace demands. Furthermore, this book can serve as a model for developing specialized English coursebooks in other fields, promoting more effective and motivating ESAP teaching and learning.
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