Investigating the Impact of Visual Characteristics of Workplace Architecture on Creative Atmosphere (Case Study: Private Banks in Rafsanjan City)

Subject Areas : Art

Hossein Sardari ¹ (Department of Architecture, Arak Branch, Islamic Azad University, Arak, Iran.)
Hossein Kalantari Khalil Abad ² (Department of Architecture, Karaj Branch, Islamic Azad University, Alborz, Karaj, Iran.)
Marjan khanmohammadi ³ (Department of Architecture, Islamic Azad University of Karaj, Alborz, Iran)

Received: 2024-06-13 Accepted : 2024-07-25 Published : 2024-08-29

Keywords: visual features, Workplace architecture, performance, employees, Private Banks,

Abstract :

In addition to its functional aspects, architecture holds a deeper significance that communicates with the observer or user of the architectural work. Perception plays a crucial role in various fields, as an individual's perceptions, emotions, and mental states, alongside visual characteristics, can lead to diverse or multiple interpretations, allowing the landscape to be understood in myriad ways. Every architectural design maintains a connection with its surroundings through its distinct visual attributes. Aligning with this notion, the present study aims to elucidate the visual aspects of workplace architecture and its impact on the performance of private bank employees in Rafsanjan city. This research adopts an applied developmental goal and employs a descriptive-analytical methodology. Data collection utilized both field methods (public questionnaires) and a combined approach (quantitative-qualitative) for data analysis. Descriptive and inferential statistical techniques were applied using SPSS software. The findings revealed a direct correlation between the visual characteristics of workplace architecture and job performance in private bank branches in Rafsanjan. Thus, emphasizing visual elements in bank architecture holds significant importance, as these factors can influence employee performance, alertness levels, and concentration at work. The visual features of workplace architecture directly impact visual and psychological needs. Therefore, to enhance the performance quality of banks, these characteristics must be regarded as pivotal factors in workplace environments.

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