Simulation of Dynamic Model of Information Systems Success in M-banking
Subject Areas : Operation ResearchMahMonir Bayanati 1 * , Adel Pourghader Chobar 2 , Mohammad Reza Nasiri Janagha 3 , Raheleh Alamiparvin 4
1 - Health and Industry Research Centre, West Tehran Branch, Islamic Azad University, Tehran, Iran
2 - Department of Industrial Engineering, Faculty of Industrial and Mechanical Engineering, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3 - Department of Industrial Engineering, Lahijan Branch, Islamic Azad University, Lahijan, Iran
4 - Department of Industrial Engineering, Bonab Branch, Islamic Azad University, Bonab, Iran
Keywords: Simulation, Dynamic Model, Information Systems Success, M-banking,
Abstract :
Mobile commerce has significantly developed in the last decade. As mobile commerce grows, the need to use mobile banking systems becomes more serious. If mobile banking (m-banking) systems are assumed as information systems (IS), successful IS in m-banking means the banks are successful in managing their information systems. On the other hand, based on information success models, many factors play a role in banks' information systems in m-banking. This article is focused on simulating a dynamic model for IS success in m-banking. The system dynamic (SD) perspective helps us to elaborate better on the effects of each element of IS in m-banking. In this research, a dynamic model was developed based on two models of Delone and Mc Lean in information systems success. In previous studies, researchers analyzed the IS success with statistical methods that have so many limitations on the number of factors, but SD helps to overcome this limitation. Also, it helps to forecast the system's behavior for a long period. In this research, first of all, we start the modeling process by establishing a review of the literature and Delphi survey. The second stage was drawing Causal Loop Diagrams (CLD) and Stock Flow Diagrams (SFD) with VENSIM software based on the mental representations of the Delphi technique. In the third step, the VENSIM application was checked the model; In the fourth step, the model was formalized. Sensitivity analysis was the fifth step. After passing the sensitivity analysis step, the Delphi survey again checked the dynamic model. In this way, the dynamic model was validated and reliable. This research forecasts the behavior of each main factor for 132 months later with the VENSIM application. The results indicate that the main factors in the IS systems in m-banking should grow to be a successful information system. Two scenarios are developed in two extremes, optimistic and pessimistic. The dynamic model forecasts the behavior of each of the 6 systems for 44 quarters. Also, some sensitivity analyses show that security, easy learning, easy use, and user satisfaction are critical for the success of information systems in mobile bank systems. Tracking these paths helps the managers of IS systems in banks.
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Islamic Azad University Rasht Branch ISSN: 2588-5723 E-ISSN:2008-5427
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Optimization Iranian Journal of Optimization Volume 15, Issue 2, 2023, 81-97 Research Paper |
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Online version is available on: www.ijo.rasht.iau.ir
Simulation of Dynamic Model of Information Systems Success in M-banking
MahMonir Bayanati1*, Adel Pourghader Chobar2, Mohammad Reza Nasiri Janagha3 and Raheleh Alamiparvin4
1Health and Industry Research Centre, West Tehran Branch, Islamic Azad University, Tehran, Iran
2 Department of Industrial Engineering, Faculty of Industrial and Mechanical Engineering, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3 Department of Industrial Engineering, Lahijan Branch, Islamic Azad University, Lahijan, Iran
4 Department of Industrial Engineering, Bonab Branch, Islamic Azad University, Bonab, Iran
Revise Date: 29 October 2024 Abstract
*Correspondence E‐mail: bayanati.mahmonir@wtiau.ac.ir |
Keywords: Simulation Dynamic Model Information Systems Success M-banking |
Table 1: Factors Affecting Successful Information Systems
System Quality (Delon and McLean, 2006) | - Ease of learning (Delon and McLean, 2003) - Ease of use (Delon and McLean, 2003) - easy access (Youssef and Koljis, 2008) - Awareness of user needs (Peter et al., 2008) - Benefits, features, and functions of the system (Shannon and Weaver, 1949) - Active technical support (livari, 2007) - Compilation of an understandable user guide (Bayanati and Tolouie, 2015) - Compilation of answers to common questions (Dalle et al., 2020) - User-friendly interface design (livari, 2007) - Easy installation (Bayanati and Tolouie, 2015) - Using the common language of the country (Bayanati and Tolouie, 2015) - Technical health (Bayanati and Tolouie, 2015) - Correct needs assessment (Dalle et al., 2020) - Dealing with customer complaints (Ghazal et al., 2018) - regularly updating the software and fixing its errors (Dalle et al., 2020) - Knowledge of the world's developments in banking software - The ability to transfer to a memory card (Laudon and Laudon, 2017) - Not being too busy with the support lines (Dalle et al., 2020) - Providing immediate service to support staff to users (Irawan and syah, 2017) - Ability to work in different operating systems (Irawan and syah, 2017) - Fast installation capability (Irawan and syah, 2017) - Flexibility in network selection (Ghazal et al., 2018) |
Information Quality (Delon and McLean, 2006) | - Security (Delon and McLean, 2003) - Communication (Ghazal et al., 2018) - Usefulness (Delon and McLean, 2003) - Timeliness (Pippino et al., 2002) - Readability (Dong et al., 2009) - Content (Bailey and Pearson, 1983) - Ability to personalize received information (Bayanati and Tolouie, 2015) - Updating transactions moment by moment (Irawan and syah, 2017) - Use of readable fonts (Ghazal et al., 2018) - Content that can be copied (Dalle et al., 2020) - Saveable content (Bayanati and Tolouie, 2015) - Detailed content (Ghazal et al., 2018) - Communicating the software with the bank (Dalle et al., 2020) - Ability to change software passwords (Bayanati and Tolouie, 2015) - Ability to change user account password (Laudon and Laudon, 2017) - Lack of access to user's personal information (Ghazal et al., 2018) |
The Use of Information (Delon and McLean, 2006) | - Actual use versus reported use (Delon and McLean, 2003) - Type of use: use for specific purposes, appropriate use, type of information used (Dong et al., 2009) - Motivation to use (Dong et al., 2009) |
User Satisfaction (Delone and McLean, 2006) | - Person satisfaction (Sedon et al., 1999) - Overall satisfaction (Seddon et al., 1999) - Information satisfaction: the difference between the information needed and received (Dong et al., 2009) - Satisfaction (Delon and McLean, 2006) |
Net Benefits (individual and organizational-social) (Delone and McLean, 2006) | - Individual effect (Tarkurta and Ehlman, 2010) learning Impact on decision-making: decision-making quality, better decision-making analysis, accuracy, decision-making time Greater individual efficiency performance efficiency Identify problems Paying for information - Social-organizational effect (Seddon et al., 1999) and (Harrison and Pelletier, 2000) and (Laudon and Laudon, 2017) Reduce operational costs Reduction of manpower Increase in productivity Increase in revenues, sales, market share, profits Reduce workload Service effectiveness Reduction of face-to-face visits, |
Service Quality (Delone and McLean, 2006) | - Feelings (Irawan and syah, 2017) Neat appearance and dress of support unit staff - Reliability (Dong et al., 2009) Carrying out the task given at a specific time by the support unit The sincere interest of the support unit to solve the problems of users - Accountability (Bayanati and Tolouie, 2015) Providing immediate service to users by the support unit Not being too busy with the support unit in response to users' requests - Assurance (Velasquez et al., 2009) Inducing confidence in users by the behavior of support unit employees Courtesy of support staff Knowledge of proper work in support unit employees - Oneness (Dong et al., 2009) Individual attention of employees to users of this system Understanding the specific needs of users by the support unit - Dealing with customer requests (Bayanati and Tolouie, 2015) |
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