Impact of Novel Technologies for Business Excellence: A Case Study on Metaverse
Subject Areas : Business Management1 * , Ramaprasad MV 2 , Saisree Mangu 3 , Vishwanadh Raju 4
1 -
2 - GSBB
3 - Gitam University
4 - H.No- 788, 1st Floor, 17th Cross,
5th Main, 5th Block, HMT Layout, Vidyaranyapura
Keywords: Metaverse, Novel Technology, Business Continuity, Sustainability, Data Analysis,
Abstract :
Business excellence banks on the strategical approach for its growth, even in critical times. COVID-19 has created a challenging environment and enforced to explore novel methods for business sustainability. In this scenario it has become prime factor to engage futuristic technologies as part of the business model. Metaverse is an evolving technology across globe, which promises higher return on investments (ROI) while offering state-of-the-art facilities to customers. It is found, during a study about impact of Metaverse as novel technology and how it can impact the life of human beings. The study also included to assess the business opportunities for developers and investors apart from benefit to the users. The research highlights the factors influencing future of Metaverse and prediction about its full pledged implementation in the industries. It is to state that the study covered across the globe and India for the responses with a spread over different age groups and knowledge levels about the future technology. The responses show that such novel technologies need to made available at affordable price and lot of awareness to be created among the users for better impact and utilisation. This paper presents the diversity of data collection, responses, analysis and summarises the prediction of Metaverse as business opportunity with time lines.
1. Giuseppa Riva, Fabrizia Mantovani, Brenda K. Wiederhold (2020) Positive Technology and COVID-19, Cyber psychology, Behaviour and Social Networking, volume 23, Number 9, 2020, DOI: 10.1089/cyber.2020.29194.gri
2. Alexis Megan Votto, Rohit Valecha, Payman Najafirad, H. Raghava Rao (2021), Artificial Intelligence in Tactical Human Resource Management: A Systematic Literature Review, International Journal of information Management Data Insights, www.elsevier.com/locate/jjimei.
3. Maria-Elena Osiceanu (May 2015), Psychological Impact of Modern Technologies: “Technofobia” versus “Technophilia”, Procedia Social Behavioural Sciences, 180 (2015) 1137-1144.
4. Deborah Stumsky, Jose Lobo, (2015), Identifying the sources of technological novelty in the process of invention, Vol. 44 , issue 8, October 2015, pages: 1445-1461
5. Michele Pezzoni, Reinhilde Veugelers, Fabiana Visentin (2021), How fast is this novel technologies going to be a hit? Antecedents Predicting follow-on inventions, Elsveir, https://doi.ors/10.1016/j.respol.2021.104454
6. Times of India newspaper, dated: 13th May 2022, Bengaluru
7. Times of India newspaper, dated: 14th May 2022, Benglauru
8. Ganapuram Venu (2022), Qualitative Research Assessment
9. Ganapuram Venu (2022), Literature Review Report Assessment
10. Ganapuram Venu (2022), Quantitative Research Assessment
11. https://en.wikipedia.org/wiki/Metaverse, last edited on 23 October 2022, at 11:02 (UTC).
12. Ashwani Kumar Upadhyay and Komal Khandelwal (2022), “Metaverse: the future of immersive training”, Strategic HR Review, Emerald Publishing Limited, ISSN 1475-4398, Vol.21 No.3, 2022, pp.83-86, DOI: 10.1108/SHR-02-2022-0009
13. Zvarikova, K., Cug, J., and Hamilton, S. (2022). “Virtual Human Resource Management in the Metaverse: Immersive Work Environments, Data Visualization Tools and Algorithms, and Behavioral Analytics,” Psychosociological Issues in Human Resource Management 10(1): 7–20. doi: 10.22381/pihrm10120221.
14. Wiggers, K. (2022), “How the Metaverse could transform upskilling in the enterprise”, VentureBeat, 26 January, available at: https://venturebeat.com/2022/01/26/how-the-Metaverse-could-transformupskilling-in-the-enterprise/ (accessed 2 February 2022
15. Mark Purdy (2022), “How the Metaverse could change work”, Harvard Business Review, 5th April 2022, https://hbr.org/2022/04/how-the-Metaverse-could-change-work
16. Arushi Bhattacharya, Elena Blanchard, Ishan Jindal (2022, “Collaborating With Emtech: The Future of HR”, Kingsley Partners, https://www.kingsleygate.com/the-future-of-hr/Images/The-Future-of-HR.pdf
17. https://www.thompsoncoburn.com/news-events/news/2022-07-13/the-thompson-coburn-brand-enters-the-Metaverse
18. https://www.linkedin.com/pulse/hr-Metaverse-which-processes-convert-first-peoplehum-1f/
19. https://thepeoplemanagement.com/why-Metaverse-is-important-aparna-sharma-consulting-editor-the-people-management/
20. Peoplhum, (2022), https://www.peoplehum.com/blog/hr-in-the-Metaverse
21. Mashable India (2022), https://in.mashable.com/tech/28254/humans-will-live-in-Metaverse-soon-claims-mark-zuckerberg-what-about-reality
22. https://www.linkedin.com/posts/agustinborra_hodl-activity-6882011138473635840-wYHW/
23. Stamford, (2022) “Gartner predicts 25% of people will spend at least one hour per day in the Metaverse by 2026”, Conn., 7 February 2022, https://www.gartner.com/en/newsroom/press-releases/2022-02-07-gartner-predicts-25-percent-of-people-will-spend-at-least-one-hour-per-day-in-the-metaverse-by-2026
24. https://www.linkedin.com/pulse/hr-Metaverse-which-processes-convert-first-peoplehum-1fs
25. Ajay Sudhir Bale, Naveen Ghorpade,Muhammed Furqan Hashim, Jatin Vaishav and Zahra Almaspoor (2022), A Comprehensive Study on Metaverse and Its Impact on Humans, Hindawi, Advances in Human-Computer Interaction, Volume 2022, Article ID 3247060, 11 pages, https://doi.org/10.1155/2022/3247060
26. Deloitte, (2022), The Metaverse Overview: Vision, Technology and Tactics, https://www2.deloitte.com/content/dam/Deloitte/cn/Documents/technology-media-telecommunications/deloitte-cn-tmt-metaverse-report-en-220304.pdf