Modeling to identify the success factors of start-up businesses in financial technologies ( Fintech) of Iran

Subject Areas : Business Management

gholamreza askarzadeh ^{1 *} , mohadese moroki ²

1 - Department of finance, Yazd branch, Islamic Azad University, Yazd, Iran
2 - Department of finance, Yazd branch, Islamic Azad University, Yazd, Iran

Received: 2024-01-11 Accepted : 2024-12-09 Published : 2025-01-07

Keywords: interpretive structural modeling, business success, start-up business, financial technology.,

Abstract :

Factors such as globalization, the increase of competitors and the rapid expansion of science and technology have transformed the business environment. Active Businesses in the field of financial technologies (Fintech) are generally startups that try to insert themselves into financial systems and challenge traditional businesses. For this reason, the aim of this research is to identify and level the success factors of start-up businesses in Fintech of Iran. This research is from the objective aspect, from the type of applied research, from the aspect of the method of inference, it is in the descriptive research group and from the point of view of reasoning, it is inductive reasoning. 16 factors were identified through literature studies. A questionnaire was used to collect data. The target statistical population of this research is all the employees working in start-up businesses in Fintech of Iran, from which a sample of 40 was selected. Finally, the types of variables have been identified with regard to their influence and dependency on other variables using the MickMac analysis. The components of "market demand", "technology infrastructure", "user experience", "customer feedback" and "customer attraction" are effective and dependent elements from a systemic perspective. The components of "regulatory environment", "scalability", "customer education" and "customer support" are included in the group of independent variables, and the variables "access to financial resources", "innovation", "strategic partnerships", "entrepreneurial skills", "Technical skills", "Culture and work environment" and "Security and privacy" are among the key variables for the success of start-up businesses in Fintech of Iran.