Recognition the Sociological and Architectural Components based on Geographical Segmentation Technique by Value-normative Paradigm
Subject Areas : Urban Design
Mobina Rouhi
1
(Department of Art and Architecture, Science and Research Branch, Islamic Azad University, Tehran, Iran.)
Darab Diba
2
(professor, Department of Art and Architecture, Central Branch, Islamic Azad University,Tehran, Iran.)
Naser Fakouhi
3
(Associate Professor, Department of Anthropology, Facully of Social Science University of Tehran, Iran.)
Keywords: Index Terms— meaning and form, Historical house, Houses of Mazandaran, Quality evaluation,
Abstract :
A house, as a primary dwelling is designed according to life style and current values in the life and mind of Residents. House is a cultural element, containing cultural meanings situated in the spirit of a house, distinguish the form of other houses. Special life style and conduct of residents becomes value through time. This value organizes the meaning in the mind and determines meaning of life and appropriate physical space. In this paper, we have tried to study theories of a philosopher concerning meaning issue and meaning ontology, and meaning of life, and then, present components to evaluation the meaning in historical houses of Mazandaran. Indexes and questionnaire were used through the components. Six historical houses were selected to evaluate, filled by ten specialists for each house. This paper describes the theoretical framework by qualitative research approach and analysis method. It assesses qualitative components to quantitative components, based on the evidences and documents. Then, it provides reliable criteria. Research achievement presents the solution to design temporary houses based on linkage of meaning and form.
Becker, B. (2007). Geographical segmentation of US capital markets. Journal of Financial economics, 85(1), 151-178.
Chen, K., Blong, R., & Jacobson, C. (2001). MCE-RISK: integrating multicriteria evaluation and GIS for risk decision-making in natural hazards. Environmental Modelling & Software, 16(4), 387-397.
Chen, S. J., & Hwang, C. L. (1992). Fuzzy multiple attribute decision making methods. In Fuzzy Multiple Attribute Decision Making (pp. 289-486). Springer Berlin Heidelberg.
Cheng, S., Chan, C. W., & Huang, G. H. (2003). An integrated multi-criteria decision analysis and inexact mixed integer linear programming approach for solid waste management. Engineering Applications of Artificial Intelligence, 16(5), 543-554.
Delavari, A., (2008) Timing and patterns of social change, Conceptual and theoretical forums About Iran. Tehran: Iranian sociological association.
Ebrahimbai Salami, Gh.H. (2008). New community and old concepts, Conceptual and theoretical forums About Iran. Tehran: Iranian sociological association.
Ghasemi Sichani, M., Memarian, Gh. (2010). Typology House of Qajar in Isfahan, Hoviatshahr,4(7), 87-94.
Heidarabadi, A., Salehabadi, E. (2012). The Typology of Social Trust and Effective Factors on it in Sari, Journal of Iranian Social Development Studies, 4(3), 115-129.
Hofstede, G. (2011). Dimensionalizing Cultures: The Hofstede Model in Context. Online Readings in Psychology and Culture, 2(1).
Huang, J. H., & Peng, K. H. (2012). Fuzzy Rasch model in TOPSIS: A new approach for generating fuzzy numbers to assess the competitiveness of the tourism industries in Asian countries. Tourism Management, 33(2), 456-465.
Hwang, C. L., &Yoon, K. (1981). Multiple criteria decision making. Lecture Notes in Economics and Mathematical Systems.
Kaffashi, M. (2014). Structural equation modeling lifestyle factors affecting social identity, Iran Social Development Studies, 6(3), 105-120.
Kaffashi, M., Pahlavan M., Abbasnejad Arabi, K. (2010). The effect of lifestyle on social identity, Journal of Social Research, 3(9).
Kahle, L, R. (1986) The Nine Nations of North America and the Value Basis of Geographic Segmentation. Journal of Marketing ,50(2):37.
Kalantari A.; Rostamalizadeh V.; Nasimafza A., (2012). Audiovisual education and cultural consumption in Tehran, Strategic Research Department of Social and Cultural.
Kanoa, M. & Tsutsui, Y. (2003) Geographical segmentation in Japanese bank loan markets. Regional Science and Urban Economics, 33(2), 157–174.
Karimi, M. (2008). Sociologist dual-friendly and fake social reality. Conceptual and theoretical forums About Iran. Tehran: Iranian sociological association.
Khalili, E., (2008). Social crisis in historical look, Conceptual and theoretical forums About Iran. Tehran: Iranian sociological association.
Lin, C. T., & Tsai, M. C. (2009). Development of an expert selection system to choose ideal cities for medical service ventures, Expert Systems with Applications, 36(2), 2266-2274.
Lin, C. T., & Tsai, M. C. (2010). Location choice for direct foreign investment in new hospitals in China by using ANP and TOPSIS. Quality & Quantity, 44(2), 375-390.
Lin, J. J., & Li, C. N. (2008). A grey programming model for regional transit‐oriented development planning. Regional Science, 87(1), 119-138.
Manouchehri, A. (2008). Historical sociology and the dialectic of modernization in Iran, Conceptual and theoretical forums About Iran. Tehran: Iranian sociological association.
Naraghi, H., (2006). Familiarly sociologist; why are we helpless?, Tehran, Akhtaran, 16.
Ning, X., & Wang, L. G. (2011). Construction site layout evaluation by intuitionistic fuzzy TOPSIS model. In Applied Mechanics and Materials (Vol. 71, pp. 583-588). Trans Tech Publications.
Onut, S., & Soner, S. (2008). Transshipment site selection using the AHP and TOPSIS approaches under fuzzy environment. Waste Management, 28(9), 1552-1559.
Özcan, T., Çelebi, N., & Esnaf, Ş. (2011). Comparative analysis of multi-criteria decision making methodologies and implementation of a warehouse location selection problem. Expert Systems with Applications, 38(8), 9773-9779.
Pereira, J, P., Ferreira, P. (2011) Next generation access networks (NGANs) and the geographical segmentation of markets. The Tenth International Conference on Networks. St. Maarten, The Netherlands Antilles. 69-74.
Pohekar, S.D. & Ramachandran, M. (2004) Application of multi-criteria decision making to sustainable energy planning. Renewable and Sustainable Energy Reviews, 8(4), 365–381.
QelichKhani, B.,(2012). Historical evolution of Qajar hous of Baqeri in Gorgan. International journal of architecture and urban Development Tehran.
Rapoport, A (2005) The Meaning of the Built Environment: A Nonverbal Communication Approach. (F. Habib, Trans.).Tehran:Processing and urban planning company (Original work published 1987).Lincoln: SAGE Publications.
Sadat , . M.M,. Safari, H,. Sadabadi, A. A,. & Khanmohammadi, E. (2013). An application of logarithmic fuzzy preference programming-based AHP and FRS techniques to develop and prioritize strategic objectivies. Iranian journal of management studies, 9(1), 149-174.
Safdarian, Gh. ; Habib, F.,(2014). Study of the Impact of Culture on Qualitative Structure of Residential Complexes in Tehran. International Journal of Architecture and Urban Developmentm, 4 (14), 15-26.
Yazdanfar A., Hosseini B. ; Rezodi M.,(2012). Culture and the house: case study of Tonekabon and Ramsar house, Housing and Rural Environment, 144.
Yoon, K. P., Hwang, C. L. (1995). Multiple attribute decision making: an introduction (Vol. 104). Sage publications.
Zavadskas, E. K.., & Antucheviciene, J. (2004). Evaluation of buildings’ redevelopment alternatives with an emphasis on the multipartite sustainability. International Journal of Strategic Property Management, 8(2), 121-128.
Zavadskas, E. K.., & Antucheviciene, J. (2006). Development of an indicator model and ranking of sustainable revitalization alternatives of derelict property: a Lithuanian case study. Sustainable Development, 14(5), 287-299.
Zhang, H., Gu, C. L., Gu, L. W., & Zhang, Y. (2011). The evaluation of tourism destination competitiveness by TOPSIS & information entropy–A case in the Yangtze River Delta of China. Tourism Management, 32(2), 443-451.