Effective Strategies in Marketing Development of Agricultural Products

Subject Areas : Extension Planning

Solieman Rasouliazar ¹ , Milad Perani ² , Loghman Rashiedpour ³

1 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran
2 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran
3 - Department of Agricultural Management, Mahabad Branch, Islamic Azad University, Mahabad, Iran

Received: 2016-06-19 Accepted : 2016-10-14 Published : 2015-12-01

Keywords: Iran, strategies, Agricultural Products, Development Marketing, Orumiyeh,

Abstract :

This fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. The farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of interest that he could be achieved in this field. The purpose of this study was to examine and effective strategies in the marketing development of agricultural products in Orumiyeh township, Iran. This research was conducted with a descriptive - survey method and data required were collected through questionnaires and were analyzed through regression statistics in SPSS software. The results of the research showed that there was a significant and positive correlation found between the independent variables strategies of packaging, training, government support and manufacturing with the dependent variable the marketing development of agricultural products. Also these variables explained 73 percent of variance in the dependent variable.

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