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List of Articles
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Open Access Article
1 - Present and Test the Corporate Social Responsibility Model in the Field of Green Marketing with Emphasis on Brand Affiliation from the Perspective of Organic Products' Consumers
روزا طاعتی عبدالحمید ابراهیمی حمیدرضا سعیدنیا زهرا علیپور درویشی محمد طالقانیOrganic products are important factors in the case of commitment to corporate social responsibility in the field of green marketing to develop the Commitment of business system to environmental issues. The study aimed at presenting and testing social responsibility of c MoreOrganic products are important factors in the case of commitment to corporate social responsibility in the field of green marketing to develop the Commitment of business system to environmental issues. The study aimed at presenting and testing social responsibility of companies in the field of green marketing from the perspective of Consumers of organic products with an emphasis on brand dependence. The research was an applied research and it was of mixed and exploratory type. Statistical population of the qualitative consisted of an all customers of organic products in Tehran city which according to the Krejcie-Morgan table, 385 people were Surveyed. Data analysis was also done using structural equation modeling and PLS software According to the findings obtained in qualitative data coding, A total of 325 Concepts were extracted which were classified into 85 categories. According to the categories (22 main Categories) in the model, regarding database approach, the research model was presented. Also, quantitative analysis showed that causal conditions affect the main phenomenon, namely social responsibility in the field of green marketing of organic products. Social responsibility affects strategies in the field of green marketing, background conditions and intervener conditions. In addition, these strategies also affect the consequences of the model. Manuscript profile -
Open Access Article
2 - The Effects of Climate Change on Sugar Beet Yield with an Emphasis on Crop Production Risk in Iran
علی سردار شهرکی ندا علی احمدی نسیم صفریClimate change and the resulting changes in climatic parameters influence all agricultural activities. The present study aimed to explore the effect of climatic variables on sugar beet crop yield in two climates – cold climate and hot and arid climate – usin MoreClimate change and the resulting changes in climatic parameters influence all agricultural activities. The present study aimed to explore the effect of climatic variables on sugar beet crop yield in two climates – cold climate and hot and arid climate – using the Just and Pope stochastic function. First, the most effective climatic variables on sugar beet yield were identified by the Feiveson algorithm and the Just and Pope function. Data stationarity test was applied to assess the stationarity of the included variables. The interrelationship of the dependent and independent variables was analyzed by the co-integration test. Finally, the coefficients of the Just and Pope function for sugar beet crop in two studied climates for the time period of 1998-2017 were estimated. The results of sugar beet yield function in cold regions show that sugar beet yield in cold regions was significantly influenced by acreage and maximum temperature at p<0.10 level and by minimum temperature deviation, production lag, and trend at p<0.01 level, but the variable of precipitation was significant in none of the levels. The estimation of the Just and Pope function for sugar beet crop in hot and arid regions indicates that the effects of maximum temperature, production lag, and trend are significant on sugar beet yield at p<0.05 level, but the effects of acreage, precipitation deviation, and minimum temperature deviation were insignificant. Given temperature variations and unexpected precipitation, it is recommended to encourage sugar beet farmers to use crop insurance in order to mitigate local farmers’ risk and alleviate the damages of climate change. Manuscript profile -
Open Access Article
3 - Interpretive Structural Model (ISM) for Factors Affecting the Development of The Export of Dairy Products
علیرضا داداشی جوکندان میرزاحسن حسینی رحمان غفاری محمد دوستارTrade internationalization and companies' turn to the global market have become more apparent in recent decades. An increasing number of companies in this space have found an excellent opportunity to expand their international activities to achieve growth, profit and sa MoreTrade internationalization and companies' turn to the global market have become more apparent in recent decades. An increasing number of companies in this space have found an excellent opportunity to expand their international activities to achieve growth, profit and sales, diversity for business risks, and even to compensate for the presence of foreigners in their market. The aim of this study is the identification and prioritize the factors affecting dairy export development. The present study has a mixed and combined approach. In the qualitative section, 18 vital and practical factors of export development were identified through semi-structured interviews with 18 academic experts, export experts, managers, and experts of the studied companies. In the quantitative part, the opinions of 11 industry and university experts have been used by interpretive structural modeling (ISM) to prioritize the factors. Factors were plotted at six levels. Findings from the research process show that economic sanctions and government role-playing factors are recognized as the most important and influential factors, and economic growth, production, and employment prosperity, and economic resilience as the most dependent factors in dairy export development. Manuscript profile -
Open Access Article
4 - Strategies and Tactics for the Development of Fruit and Vegetable Export from Iran to Russia
رحمت على صابرى حقایق طهمورث حسنقلیپور هاشم آقازاده محمد طالقانیGiven the agricultural potential of Iran on one hand, and the shortages in Russia's fruit and vegetable supply, along with its expanding vegetable market on the other, Russia has become a major market for Iranian exporters of fruits and vegetables. The aim of this study MoreGiven the agricultural potential of Iran on one hand, and the shortages in Russia's fruit and vegetable supply, along with its expanding vegetable market on the other, Russia has become a major market for Iranian exporters of fruits and vegetables. The aim of this study was to identify and rank strategies and tactics for the development of fruit and vegetable exports to the Russian market. The research followed a developmental-applied approach in terms of goals, and employed a descriptive survey using an exploratory mixed method. The statistical population consisted of experts and fruit and vegetable exporters to Russia, who were sampled using the purposive snowball technique. The qualitative phase included 20 participants, while the quantitative phase involved 100 individuals. The qualitative data were analyzed using content analysis to derive strategies and tactics, which were then ranked in the quantitative phase using the TOPSIS technique. Two strategies, namely entry and sustainable presence, were identified for the development of fruit and vegetable exports, along with 28 corresponding tactics. Finally, the top ranks were assigned to fixing regulations, establishing incentives, and stabilizing the exchange rate. Manuscript profile -
Open Access Article
5 - Designing a Model of Customers' Purchase Intention with Emphasis on Social Media: Based on Grounded Theory
شایان بصیر محمدرضا آزاده دل مریم اوشک سراییAbstract: This research aimed to design a model to explore customers' purchase intention in the organic industry among the users of Hmrahe Aval. The qualitative study adopted the grounded theory approach. The statistical population consisted of professors, specialists, MoreAbstract: This research aimed to design a model to explore customers' purchase intention in the organic industry among the users of Hmrahe Aval. The qualitative study adopted the grounded theory approach. The statistical population consisted of professors, specialists, and experts with a minimum of 15 years of experience in the fields of organic products, marketing, and sales. Using purposive sampling, a sample of 15 individuals was selected. Data were collected through semi-structured interviews, and the MAXQDA software was employed at all stages of analysis. Reliability and validity were checked by participant reviews and input from non-participating experts. The data and findings were validated by incorporating corrective comments into the final model. Data analysis was based on the techniques recommended by Strauss and Corbin (grounded theory), involving the identification of causal conditions, contextual conditions, core phenomena, strategies, and consequences. Based on these elements, a comprehensive final model was developed. The results mainly show that traditional and modern media both play an effective role in purchasing intention. However, the role of traditional media is still greater. Gradually, the present project aimed to increase the use of standardized social media platforms among various customer segments, particularly among the younger ones. Manuscript profile -
Open Access Article
6 - Determine and Formulation Strategies for the Development of Afghanistan's Agriculture Sector Using SWOT Analysis, SPACE Matrix, and QSPM Approach
مجتبی نیک زاد سید صفدر حسینی حبیب الله سلامی امیرحسین چیذری انورالحق احدیThe agricultural sector plays a vital role in Afghanistan's economy, but despite national and international efforts to support its growth, the sector has not achieved sustainable and significant development. This has led to problems such as poverty, reduced food securit MoreThe agricultural sector plays a vital role in Afghanistan's economy, but despite national and international efforts to support its growth, the sector has not achieved sustainable and significant development. This has led to problems such as poverty, reduced food security, and an increase in narcotics cultivation. In order to address these challenges and promote the development of Afghanistan's agricultural sector, a comprehensive study was conducted to formulate appropriate strategies aligned with the country's sustainable economic development goals. The study utilized the Delphi technique and questionnaire instrument to gather insights from experts in the field. By considering various internal and external factors, the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analytical framework was applied to identify suitable strategies. Additionally, the strategic position of the agricultural sector was determined using the SPACE (Strategic Position and Action Evaluation) matrix. Based on the findings, conservative strategies, such as reorientation and revision of executive policies, were identified as crucial for the development of Afghanistan's agricultural sector. These strategies emphasize the importance of supportive policies and the evaluation and revision of existing policies and executive plans. By addressing the structural and infrastructural weaknesses within the agricultural sector and capitalizing on external opportunities, it is possible to overcome the challenges and promote sustainable growth. To prioritize the strategies, the study employed the QSPM (Quantitative Strategic Planning Matrix) approach. This approach allowed for the sorting of strategies based on their importance and priority, ensuring that the most effective and impactful actions are implemented first. In conclusion, the study highlights the need to focus on conservative strategies, particularly reorientation, and revision of executive policies, to address the challenges faced by Afghanistan's agricultural sector. By doing so, the sector can overcome its weaknesses and take advantage of external opportunities to achieve sustainable and significant growth. Manuscript profile
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