ارائه الگوی آموزش مدیریت دانش در شرکت¬های خدمات پس از فروش خودرویی بر اساس روش آمیخته (مطالعه موردی شرکت ایساکو)
محورهای موضوعی : مدیریت
سعیده سلطانی
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فرشته کردستانی
2
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عباس خورشیدی
3
1 - دانشجوی دکتری مدیریت آموزشی دانشگاه تهران مرکزی
2 - هیات علمی دانشگاه آزاد اسلامی .واحد تهران مرکزی
3 - هیئت علمی/ دانشگاه آزاد اسلامی واحد اسلامشهر
کلید واژه: آموزش, الگو, مدیریت دانش, نیازسنجی, فرهنگ, ساختار, فناوری ,
چکیده مقاله :
پژوهش حاضر با هدف ارائه الگوی آموزش مدیریت دانش در شرکتهای خدمات پس از فروش خودرویی ایساکو انجام شده است. روش پژوهش از لحاظ اهداف کاربردی و از نظر نظر دادها، آمیخته اکتشافی (کیفی-کمی) واز نظر ماهیت در بعد کیفی، داده بنیاد از نوع خود ظهور و در بعد کمی، پیمایشی مقطعی است. جامعه آماری میدان را تعدادی از خبرگان (افراد معرفی شده توسط اساتید و دارای دکترای تخصصی و پژوهش در زمینه مدیرت دانش) این حوزه و در بخش کمی کلیه کارکنان شرکت (مدرک لیسانس به بالا) به تعداد 140 نفر تشکیل می‌دهد. روش نمونه گیری در بخش کیفی آگاهانه هدفمند از نوع گلوله برفی بوده و تعداد 18 نفر خبره انتخاب شدند که در خبره شماره 15 به اشباع نظری رسیدیم. در بخش کمی حجم نمونه بر اساس فرمول تعیین حجم مورگان 106 نفر انتخاب شدند. در پژوهش حاضر پس از کدگذاری باز و محوری ابزار سنجش حاصل شده، در قالب یک فرم تنظیم و برای خبرگان جهت کدگذاری انتخابی ارسال و مورد اعتبار سنجی قرار گرفت و بر این اساس پرسشنامه محقق ساخته طراحی و میان نمونه آماری بصورت تصادفی انتخاب شده توزیع گردید. سپس داده‌های جمع آوری شده با استفاده از آمار توصیفی و استنباطی تجزیه و تحلیل شد و در پایان برای این الگو 7 بعد، 26 مؤلفه و 138 شاخص احصا شد. ابعاد شناسایی شده در یک ساختار متجانس، سازه‌های الگوی یک مفهوم تحت عنوان الگوی آموزش مدیریت دانش در شرکتهای خدمات پس از فروش خودرویی را حمایت می‌کنند.
The present study aimed to provide a model of knowledge management training in Isaco automotive after-sales service companies. In terms of applied objectives and in terms of data, the research method is an exploratory mix (qualitative-quantitative) and in terms of nature in the qualitative dimension, the foundation data is of its kind and in the quantitative dimension is a cross-sectional survey. The statistical population of the qualitative section consists of all experts (people with doctorates and research in the field of knowledge management) in this field and in the quantitative section of all employees of the company (bachelor's degree and above) 140 people. The sampling method in the qualitative section was consciously targeted by the type of snowball and 18 experts were selected, which we reached theoretical saturation in expert number 15. In the quantitative part of the sample size, 106 people were selected based on Morgan's volume determination formula. In the present study, after open and axial coding of the measurement tool, it was prepared in the form of a form and sent to experts for selective coding and validated. Based on this, a researcher-made questionnaire was designed and distributed among randomly selected statistical samples. . Then, the collected data were analyzed using descriptive and inferential statistics, and at the end, 7 dimensions, 26 components and 138 indicators were counted for this model. The dimensions identified in a homogeneous structure support the model constructs of a concept called the knowledge management training model in automotive after-sales service companies.
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