طراحی مدل ساختاری - تفسیری (ISM) مکانیزم های فرهنگ تحول دیجیتال با رویکرد زمینه‌ای در شرکت آب و فاضلاب استان تهران
محورهای موضوعی : مطالعات رفتاری در مدیریت
محمد پورمقدم
1
,
داریوش غلام زاده
2
*
,
احمد ودادی
3
,
علیرضا امیرکبیری
4
1 - دانشجوی دکتری، گروه مدیریت دولتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
2 - استادیار، گروه مدیریت دولتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
3 - دانشیار، گروه مدیریت دولتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران.
4 - دانشیار، گروه مدیریت دولتی، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
کلید واژه: مکانیزم های فرهنگ تحول دیجیتال, مدل‌سازی ساختاری -تفسیری, رویکرد زمینه ای, شرکت آب و فاضلاب استان تهران ,
چکیده مقاله :
تحول دیجیتال نه تنها یک انتخاب، بلکه یک ضرورت برای بقا و رشد در عصر دیجیتال است. اگر فرهنگ تحول دیجیتالی در سازمان شکل نگیرد، تغییرات ایجاد شده سطحی و کوتاه‌مدت خواهند بود. ایجاد و توسعه فرهنگ تحول دیجیتال نیز نیازمند مکانیزم‌هایی است. هدف تحقیق حاضر طراحی مدل ساختاری-تفسیری مکانیزم های توسعه فرهنگ تحول دیجیتال با رویکرد زمینه‌ای در شرکت آب و فاضلاب استان تهران می باشد. تحقیق حاضر از نظر هدف کاربردی و از نظر روش یک تحقیق آمیخته اکتشافی است. در بخش کیفی از تحلیل تم و در بخش کمی از مدل سازی ساختاری-تفسیری استفاده شد. جامعه مورد بررسی در بخش کیفی شامل خبرگان به تعداد ۱۴ نفر تا رسیدن به نقطه اشباع داده به طور هدفمند انتخاب و در بخش کمی 234 نفر از کارشناسان به شکل تصادفی ساده انتخاب گردید همچنین برای مدل سازی ساختاری- تفسیری 12 نفر خبره به شکل هدفمند انتخاب شدند. برای جمع‌آوری داده‌ها در بخش کیفی از مصاحبه عمیق نیمه‌ساخت‌یافته و در بخش کمی از پرسش‌نامه محقق ساخته استفاده گردید. یافته های تحقیق نشان می دهد فرهنگ تحول دیجیتال در شرکت آب و فاضلاب استان تهران را می توان به کمک 5 مکانیزم توسعه شایستگی های دیجیتالی کارکنان، فرآیندهای مدیریت منابع انسانی، تغییر جو سازمانی، تغییر و توسعه سازمانی نرم و بکارگیری فناوری دیجیتالی توسعه داد. یافته های تحقیق نشان داد که دو مولفه "تغییر و توسعه سازمانی نرم "و "شایستگی های دیجیتالی کارکنان" بیشترین نقش را در توسعه فرهنگ تحول دیجیتال دارند.
Digital transformation is not only a choice, but also a necessity for survival and growth in the digital age. The purpose of the present study is to design a structural-interpretive model of the mechanisms for developing a digital transformation culture with a contextual approach in the Tehran Province Water and Wastewater Company. The present study is an applied research in terms of purpose and an exploratory mixed research in terms of method. In the qualitative part, theme analysis was used, and in the quantitative part, structural-interpretive modeling was used. The study population in the qualitative part included 14 experts who were purposefully selected until reaching data saturation point, and in the quantitative part, 234 experts were selected by simple random selection. Also, 12 experts were purposefully selected for structural-interpretive modeling. In-depth semi-structured interviews were used to collect data in the qualitative part, and a researcher-made questionnaire was used in the quantitative part. The research findings show that the digital transformation culture in Tehran Province Water and Wastewater Company can be developed with the help of 5 mechanisms of developing digital competencies of employees, human resource management processes, organizational climate change, soft organizational change and development, and the use of digital technology. The research findings showed that the two components of "soft organizational change and development" and "digital competencies of employees" play the greatest role in developing a digital transformation culture.
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