Designing a Support Management Information Systems Model for penetration strategies of Iranian beverages to international markets and its validation
Subject Areas : Marketing
Ali Pirzad
1
,
Aman Allah Rahpeyma
2
,
mohammad sasanpor
3
,
Mohammad Hadi Bahrani
4
1 - استادیار، گروه مدیریت، دانشکده علوم انسانی، دانشگاه آزاد اسلامی، واحد یاسوج، یاسوج، ایران.
2 - گروه مدیریت، واحد زرقان، دانشگاه آزاد اسلامی، زرقان، ایران.
3 - دانشجوی دکتری، گروه مدیریت، واحد یاسوج، دانشگاه آزاد اسلامی، یاسوج، ایران
4 - دانشجوی دکتری، گروه مدیریت، واحد یاسوج، دانشگاه آزاد اسلامی، یاسوج، ایران
Keywords: Marketing, Management Information System, Marketing Strategy, Information System, Beverages,
Abstract :
The aim of the research is to design a model of Support Management Information Systems for penetration strategies of Iranian beverages to international markets and validation it. In this research, a combination of interviews with three-stage coding of grounded theory and questionnaires; therefore, this research is mixed. The statistical population of this research includes experts in the field of marketing international products, and according to the research objective, the sampling in this research is purposeful. The sample size in this research was selected to be 10 people based on the snowball sampling method. The research findings identified 8 factors, including Market characteristics (market analysis and selection of target markets), product characteristics (production and packaging), marketing and branding strategies and advertising, cultural and social factors, market challenges and opportunities, management and organizational processes, distribution and sales network, and competitive pricing. ,. The research results showed that for success and penetration in international markets, Iranian beverage companies need to pay special attention to Market characteristics (market analysis and selection of target markets), product characteristics (production and packaging), marketing and branding strategies and advertising, cultural and social factors, market challenges and opportunities, management and organizational processes, distribution and sales network, and competitive pricing. ,. From competitive analysis and identifying market trends to developing new products and using natural materials, all these factors can help optimize marketing strategies. Furthermore, adapting to different cultures and understanding local needs can play a significant role in the success of marketing strategies. Additionally, the use of new technologies and optimization of managerial processes can improve customer relationship management and increase productivity. Ultimately, analyzing consumer behavior and identifying new opportunities can help identify and exploit market opportunities and lead to the sustainable growth and development of Iranian companies in international markets.
- Aarti Jagtap, R. C. Jaiswal, “A Review on the Prospects Engineering Management”, International Journal for Researchin Applied Science & Engineering Technology (IJRASET), Open Access, Peer Reviewed and refereed Journal, GoogleScholar, Mendeley : reference manager, Cite-Factor, Index Copernicus, ISSN: 2321-9653; IC Value: 45.98; SJ ImpactFactor:7.538, Volume 11, Issue IX, pp. 218-223, September 2023, DOI: https://doi.org/10.22214/ijraset.2023.55635
- Aarya Harkare, R. C. Jaiswal, “Object Fetching UAV using Autonomous Flight and Object Detection Algorithms”,International Journal for Research in Applied Science & Engineering Technology (IJRASET), Open Access, PeerReviewed and refereed Journal, Google Scholar, Mendeley : reference manager, Cite-Factor, Index Copernicus, ISSN:2321-9653; IC Value: 45.98; SJ Impact Factor:7.538, Volume 11, Issue IX, pp. 602-610, September 2023, DOI:https://doi.org/10.22214/ijraset.2023.55692.
- Arslan M. and Cruz C. (2022) “Semantic Enrichment of Taxonomy for BI Applications using Multifaceted data sources through NLP techniques.” Procedia Computer Science 207: 2424-2433.
- Ferrell, O. C., Hartline, M., & Hochstein, B. W. (2021). Marketing strategy Cengage Learning.
- H. Lajsic, "Strategic human resources management and business intelligence systems in the purpose of social and economic development", Casopis za ekonomiju I trzisne komunikacije, vol. 9, no. 1, pp. 53-68, 2019.
- Jaiswal R.C. and Aashay Pawar, “Stock Market Study Using Supervised Machine Learning”, International Journal ofInnovative Science and Research Technology (IJISRT), Open Access, Peer Reviewed and refereed Journal , ISSN: 2456-2165; IC Value: 45.98; SJ Impact Factor:6.253, Volume 5 Issue I, pp. 190-193, Jan 2020.
- Jaiswal R.C. and Shivani Pande, “ Microservices in Cloud Native Development of Application”, International Journal ofCreative Research Thoughts (IJCRT), Open Access, Peer Reviewed and refereed Journal, Indexed in Google Scholar,Microsoft Academic, CiteSeerX, Thomson Reuters, Mendeley : reference manager, ISSN: 2320-2882; SJ ImpactFactor:7.97, Volume 10 Issue X, pp. d170-d183, October 2022.
- K. Teplická, "Significance of implementation of Management Information Systems in the IPO chain for SMEs," 2019 IEEE 15th International Scientific Conference on Informatics, Poprad, Slovakia, 2019, pp. 000183-000188, doi: 10.1109/Informatics47936.2019.9119251. keywords: {software products;management information system;controlling;dashboard},
- Kang W. and Cheung CF. (2022) “Deep Learning-Based Named Entity Recognition and Knowledge Graph for Accidents of Commercial Bank.” In2022 IEEE 5th International Conference on Knowledge Innovation and Invention (ICKII): 103-107
- Li, F., Larimo, J., & Leonidou, L. C. (2021). Social media marketing strategy: Definition, conceptualization,taxonomy, validation, and future agenda. Journal of the Academy of Marketing Science, 49, 51-70. Theodosiou, M., & Leonidou, L. C. (2003). Standardization versus adaptation of international marketing strategy: anintegrative assessment of the empirical research. International business review, 12(2), 141-171.
- Nasar Z., Jaffry SW, Malik MK. (2019) “Textual keyword extraction and summarization: State-of-the-art.” Information Processing & Management 1;56(6):102088.
- Pervan I. and I. Dropulic, "The impact of integrated information systems on management accounting: Case of Croatia", Journal of Contemporary Management, vol. 24, no. 1, pp. 21-38, 2019.
- Puccetti G, Giordano V, Spada I, Chiarello F, Fantoni G. (2023) “Technology identification from patent texts: A novel named entity recognition method.” Technological Forecasting and Social Change Jan 1;186:122160.
- Shafiei Nikabadi, Mohsen, Hakaki, Amir, and Gholamshahi, Sara. (2019). A dynamic model to assess the security of information systems using the systems dynamics approach. Technology Growth, 16(64), 52-61. SID. https://sid.ir/paper/399762/fa M. Demečko, "Eliminating production process losses for productivity gains", Doctoral thesis, 2019.
- Singh N, Tripathi A and Kumar V. (2019) “Production prediction based on News using sentimental analysis.” In2019 4th International Conference on Information Systems and Computer Networks (ISCON): 32-36.
- Sintani, L., Ridwan, R., Kadeni, K., Savitri, S., & Ahsan, M. (2023). Understanding marketing strategy and value creation in theera of business competition. International Journal of Business, Economics & Management, 6(1), 69-77 Alsukaini, A. K. M., Sumra, K., Khan, R., & Awan, T. M. (2023). New trends in digital marketing emergence duringpandemic times. International Journal of Innovation Science, 15(1), 167-185. Feld, B., & Hathaway, I. (2020). The startup community way: Evolving an entrepreneurial ecosystem John Wiley &Sons
- U. Jayawickrama, SF. Liu, MH. Smith, P. Akhtar and M. Al Bashir, "Knowledge retention in ERP implementations: the context of UKSMEs", Production planning , vol. 30, no. 10-12, pp. 1032-1047, 2019.
- VA. Saydasheva and NS. Sharafutdinova, "Marketing activity management through the effective CRM system", IIOAB journal, vol. 9, pp. 17-21, 2018.
- Vial G. (2019) “Understanding digital transformation: A review and a research agenda.” The journal of strategic information systems. 2019 Jun 1;28(2):118-44