Virtual Reality (VR) Alongside Social Media Marketing Activities (SMMAs) as a Solution for Management Information Systems (MIS)

Subject Areas : Business Strategy

Yazdan Shirmohammadi ^{1 *} , Parisa Abiyaran ² , Mike Peters ³

1 - Associate Professor, Department of Business Management, Payame Noor University (PNU), Tehran, Iran,
2 - Master of Executive Management of Payame Noor University (PNU)
3 - Professor, University of Innsbruck, Department of Strategic Management, Marketing and Tourism

Received: 2023-07-04 Accepted : 2023-10-12 Published : 2024-01-01

Keywords: Social Media Marketing Activities (SMMAs), Tourism, Virtual Reality (VR), Management Information System (MIS),

Abstract :

The impact of social media and cyberspace in promoting tourism destinations, especially when businesses are heavily affected by management Information system (MIS), is undeniable. The primary purpose of this study is to investigate the effect of Virtual reality (VR) alongside Social Media Marketing Activities (SMMAs) through the state flow, subjective well-being, and continued use in future visits. Data were collected from a total number of 384 visitors through a non-probability convenience sampling method. In this study, the use of SMMAs in the context of MIS has been investigated. The results showed that VR and MIS are essential digital marketing instruments. Also, VR under the action of MIS play an essential role in revisiting tourist destinations.