Investigating the Relationship between Gender and Perception of Environment and Its Effect on Design from Gestalt Perspective

Subject Areas : Architecture

fatemeh nejati ¹ , seyedeh roxana Jazdarei ² , sayeh goudarzi ³

1 - Assis tant Professor, Member of Architecture Department, Faculty of Civil, Mechanic and Architecture, Ghiaseddin Jamshid Kashani University, Qazvin, Iran.
2 - Master of Architecture, Ghiaseddi Jamshid Kashani University, Qazvin, Iran.
3 - Supervisor Professor, Master of Architecture, Ghiaseddi Jamshid Kashani University, Qazvin, Iran.

Received: 2019-02-23 Accepted : 2019-12-23 Published : 2020-01-01

Keywords: Gestalt Psychology, Gender, Perception, Business,

Abstract :

Human communication and interaction with architectural spaces need unders tanding andinformation from their surroundings. Since there is a difference between males' and females' attitudes towards theuniverse, their priorities lie in unders tanding the environment as well as the process of perceiving and recognizingthem. This s tudy aims to inves tigate the relationship between space perception based on gender and its effect onarchitecture design, which could be identified by recognizing gender's components and unders tanding the perceptionsof peripheral people, which decline the difference between perceptions of both genders. Accordingly, this articles tudies the factors affecting the formation of the relationship between gender and perception and the components ofperception based on Ges talt's theory and its impact on design quality. The research method used in this paper is adescriptive-analytical method with a visual image ques tionnaire and data collection was conducted through librarydocumentarys tudies of literature review and field s tudies. The population under s tudy in this research is SamarkandCommercial Complex located in Dis trict 5 of Tehran, among which 217 people were examined using Morgantable. Finally, the obtained data were analyzed using SPSS software and considered by inferential and comparativeanalysis method and the ques tions’ results are identified in the tables. The results show that gender-based perceptionis that both men and women are in one's perceived desirability, experience, symbiosis and aggregation , however inthe perception of other elements of Ges talt, which are known as role and background, common area, common result,similarity, and the proximity is different.

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