Identification and investigation of effective factors of organic products status in consumer basket of households

Subject Areas : Agriculture Marketing and Commercialization

Fahimeh Ganjkhani ^{1 *} , Mohammad Mohammadi ² , Hossien Zahedi ³

1 - Master's degree in Agricultural Management, Islamic Azad University, Islamshahr Branch
2 - Assistant Professor and Faculty Member of Islamic Azad University, Islamshahr Branch
3 - Assistant Professor and Faculty Member of Islamic Azad University, Islamshahr Branch

Accepted : 2017-02-04 Published : 2017-06-01

Keywords:

Abstract :

The purpose of this study was to investigate thefactors affecting the status of organic products in the consumer basket ofhouseholds in west of Tehran. This research is a descriptive-correlationalstudy carried out using a survey method. The statistical population of thisresearch includes those who are referring to fruits and vegetables and fruitsin the west of Tehran. The number is 260 people. Using Karaji and Morgantables, and according to the size of the population, the sample size wasestimated to be 153 people. The samples were selected using simple random sampling.The main tool of this research is a questionnaire whose validity was obtainedby the opinions of professors and experts in the field of agriculture. Thereliability of the questionnaire was carried out through a preliminary test.The Cronbach's alpha coefficient was 0.94. Also, the results of parametriccomparisons using Independent t-test and ANOVA showed that the average of thestatus of organic products by gender, household head, There is a significantdifference between the occupation of people using organic products.Investigating the correlation between the factors identified in the factoranalysis and the variability of the status of organic products in the consumerbasket of households showed that there is a positive and significantrelationship between the educational, marketing, informational and culturalfactors with the dependent variable of the status of organic products in theconsumer basket of households. The result of regression analysis is that thetwo variables of the marketing agent and the type of consumption of organicproducts are the most important independent variables affecting the dependentvariable of the status of organic products in the consumer basket ofhouseholds, which interact 8.1% of the variations of the dependent variable ofthe research