Presenting a Model for Sustainable Banking: A Qualitative Study

Subject Areas : Agriculture Marketing and Commercialization

Reza Mazrae Farahani ¹ , Maryam Ooshak Saraei ² , Gholamreza Mahfoozi ³ , Mohammad Taleghani ⁴

1 - Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran,
2 - Assistant Professor, Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran,
3 - Department of Economics and Accounting, Faculty of Literature and Humanities, University of Guilan, Rasht, Iran, https://orcid.org/my-orcid?orcid=0009-0004-7627-6705, Email: [e-mail]
4 - Department of Industrial Management, Rasht Branch, Islamic Azad University, Rasht, Iran, https://orcid.org/, Email: [e-mail]

Received: 2024-01-02 Accepted : 2024-04-20 Published : 2024-12-07

Keywords: Sustainable banking, sustainable development, Strategic Options Development and Analysis.,

Abstract :

Sustainable development is necessary for banks to achieve their financial development goals. The present study aims to present a sustainable banking model based on strategic options development and analysis. This qualitative study was conducted on the experts of Iran's banking industry. Accordingly, 15 samples were selected by purposeful sampling. In the qualitative section, the components of sustainable banking were identified by the SODA method. Finally, 10 primary components and 140 secondary components were obtained from the analysis of the interviews. The primary components included environmental factors, social factors, economic factors, new and green technologies, clean energy, human resources, bank customers and bank management, macro and government factors, and the implications of sustainable banking. Several key elements were identified based on the results obtained from the SODA method. They include human capital, economic factors, environmental and social factors, and the measures taken in this area are mostly related to production management (sustainable production). Finally, the goals of sustainable banking are sustainable growth and development, bank research and development, and organizational transformation.

References:

Moradi D. & Sheikhi M. & Khadem T. (2019). investigating the impact of the implementation of the social development banking model on the economic growth and development of the country with an emphasis on the banking network, 42(11): 121-144.
Pejuhandeh MH. (2015). Obstacles to the realization of resistance economy. Journal: Islamic Social Research, 21(3): 61-77.
Jafari Gorji H. & Najaf Beighi A. & Faqihi A. (2023). Presenting a model of sustainable banking development in Iran's public banks with an emphasis on green banking. Iranian Social Development Studies, 15(58): 21-45.
Ali Ahmadi A. & Bonyadi Naeini A. & Taghavi M. (2019). Identifying the critical success factors of sustainable banking with a mixed approach, Farda Management, 60(18): 19-32.
Rezaei S. (2023). Content analysis of food industries marketing by focus on new trends. Agricultural Marketing and Commercialization Journal, 7(2): 128-143.
Aghaeipour Noei MH. & Shokravi S. & Khoshsima R. (2023). Identifying possible and superior marketing strategies of Arad Rastin Adib Dana Company and testing the effectiveness of superior strategies on its profitability based on the Quantitative Strategic Planning Matrix (QSPM) approach. Agricultural Marketing and Commercialization Journal, 7(2): 43-60.
Khosravi S. & Lashgarara F. & Poursaeed A. & Omidi Najafabadi M. (2023). Analyzing the Factors Affecting the Sustainable Urban Agricultural Development in Tehran Metropolis (Case Study: 22 Districts of Tehran). Agricultural Marketing and Commercialization Journal, 7(1): 38-56.
Ataei-Qaracheh M. & Davoodi SMR. (2021). Presenting and examining the model of sustainable banking with emphasis on the role of resistance economy using thematic analysis and interpretive structural modeling (ISM). Strategic Management Thought, 29(15): 393-431.
Allen M. (2017). The SAGE encyclopedia of communication research methods. SAGE publications.
Kannan PK. (2017). Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1): 22-45.
Azar A. & Bayat K. (2018). Designing a business process-oriented model with an interpretive structural modeling (ISM) approach, Information Technology Management Journal, 1(1): 3-18.
Taghavi Fard MT. & Habibi R. & Gorgin M. (2019). Evaluation of the sustainable performance of the bank using multi-indicator utility model, Financial Management Strategy Scientific Quarterly Journal, 7(2): 155-194.
Moradi D. & Sheikhi M. & Khadem T. (2019). investigating the impact of the implementation of the social development banking model on the economic growth and development of the country with an emphasis on the banking network, 42(11): 121-144.
Asheghi H. (2017). Strategic approach to development and sustainable profitability of Iran's banking industry, 5th National Conference on Education and Development of Human Capital, Tehran, Scientific Association of Education and Development of Human Resources.
Ubeda F. & Forcadell FJ. & Suarez N. (2022). Do formal and informal institutions shape the influence of sustainable banking on financial development?, Finance Research Letters, 26(3): 45-59.
Yip AW. & Bocken NM. (2018). Sustainable business model archetypes for the banking industry. Journal of cleaner production, 174(1): 150-169
Dugelay E. & Asiru B. (2017). Progress on sustainable banking A global perspective, The financial sector and the future of the planet. 13(3): 175-179.