تأثیر زیر ساخت های دانش بر عملکرد نواورانه سازمان های مبتنی بر فناوری اطلاعات و ارتباطات
محورهای موضوعی : روانشناسی
مهدی خاکزادیان
1
(دانش آموخته دکتری مدیریت کارآفرینی، دانشکده علوم انسانی، واحد ساری،دانشگاه آزاد اسلامی،ساری،ایران.)
مجید فتاحی
2
(استادیار دانشکده علوم انسانی، گروه مدیریت بازرگانی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران)
محمد صالحی
3
(دانشیار گروه علوم تربیتی، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران)
کلید واژه: عملکرد نوآورانه, زیر ساخت های دانش, سازمان های مبتنی بر فناوری اطلاعات و ارتباطات,
چکیده مقاله :
هدف پژوهش حاضر، بررسی تاثیر زیر ساخت های دانش بر عملکرد نوآورانه در سازمان های مبتنی بر فناوری اطلاعات و ارتباطات استان مازندران می باشد. روش پژوهش حاضر بر حسب هدف، کاربردی و از لحاظ ماهیت جمع آوری اطلاعات توصیفی از نوع پیمایشی است. جامعه ی آماری، مدیران و کارکنان سازمان های مبتنی بر فناوری اطلاعات و ارتباطات می باشند. جهت انتخاب حجم نمونه از جدول کرجسی و مورگان استفاده و حجم نمونه 196 نفر انتخاب شدند. به منظور گردآوری داده ها از پرسشنامه ی زیرساخت های دانش شکاری (2015)، و پرسش نامه ی عملکرد نوآورانه خاکزادیان(2020) استفاده شده است. جهت تجزیه و تحلیل داده ها از آزمون معادلات ساختاری با استفاده از نرم افزار PLS3 استفاده گردید. نتایج پژوهش، نشان داد که زیر ساخت های دانش بر عملکرد نوآورانه در سازمان های مبتنی بر فناوری اطلاعات و ارتباطات تاثیر مثبت و معناداری دارد. همچنین، با توجه به بار عاملی شان در بین سازه زیرساختهای مدیریت دانش سازه های فرهنـگ، سـاختار، فنـاوری، منابع مالی، فراینـدها و افراد دارای بیشـترین اهمیـت و در بین سازه عملکرد نوآورانه سازه های رشد فروش، نوآوری های استراتژیکی، گرایش به نوآوری، سهم بازار، سرعت تصمیم گیری و ریسک پذیری دارای بیشـترین اهمیـت هستند.
چکیده انگلیسی:
The purpose of the present study is to investigate the impact of knowledge infrastructures on innovative performance in organizations based on information and communication technology in Mazandaran province. The present research is applied in terms of purpose. The statistical population of this study is all managers and employees of information and communication technology based organizations in Mazandaran province in year 2020. Morgan table was used to select the sample size and 196 people were selected by stratified random sampling. For data collection, Knowledge Infrastructure Questionnaire(2015), and Innovative Performance Questionnaire(2020) were used. Structural Equation Test was used for data analysis using PLS3 software. The results showed that knowledge infrastructure has a positive and significant effect on innovation performance in organizations based on information and communication technology in Mazandaran province. Also, considering their factor loadings, among the structures of knowledge management infrastructure, organizational structures, organizational structure, technology, financial resources, processes and people are the most important ones. And among the innovative performance structures, sales growth, strategic innovations, increasing the tendency to innovate, surviving and increasing market share, decision making speed and increasing the willingness to take risks are the most important.
منابع و مأخذ:
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[19]Rahimi, A. (2010). The Impact of Knowledge Management on Financial Performance Mediated by Organizational Learning, Educational Management Innovations, 4 (4), 1 - 2. ( in Persian).
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[21]Toghraie, Mohammad Taghi, Razvani, Mehran (2012) Conceptual mapping of social capital in entrepreneurial marketing activities of small companies, Modern Marketing Research, 3, 87-86. ( in Persian).
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[2]Adina Ghahramani, Ali., Leila Hashempour, and Hashem Atapour(2012) Studying the Status of Knowledge Management Infrastructure at Tabriz University from the Viewpoints of Academic Members, Academic Librarianship and Information Research 2 (1), 1-6. ( in Persian).
[3]Civera, Alice , Meolia Michele Vismaraac Silvio(2020), Engagement of academics in university technology transfer: Opportunity and necessity academic entrepreneurship, European Economic Review.
[4]Dare Shiri, Mahsa ؛ Khayatian, Mohammad Sadegh ؛ Panahifar, Farhad (2020), Investigating the Role of Science and Technology Parks in Innovative Performance of ICT Companies, Journal of Industrial Management Vision, 2, 57–80.
[5]Davenport, T. H., and L. Prusak. (1998). Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press..
[6]Hassanzadeh, Mohammad (2008). Knowledge management of concepts and infrastructure, Tehran : Librarian. ( in Persian).
[7]Fillis, I. (2015). Biographical research as a methodology for understanding entrepreneurial marketing. International Journal of Entrepreneurial Behavior & Research, 21(3), 429-447.
[8]Fink Matthias, (2018) Effective entrepreneurial marketing on Facebook – A longitudinal study, Journal of Business Research.
[9]Gabrielsson, P., & Gabrielsson, M. (2013). Entrepreneurial Marketing and Corporate Innovation Practice: The Role of Modifying Technology Capabilities. Industrial Marketing Management, 42(8), 1357-1373.
[10]Hallbäck, J., & Gabrielsson, P. (2013). Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies .International Business Review, 22(6), 1008-1020.
[11]Harris, Blake (2002) The Political Geography of Information. Translation of Cyrus Liberty. Librarianship and Information, (3)5. 77-74. ( in Persian).
[12]Jones, R., Suoranta, M., & Rowley, J. (2013). Entrepreneurial Marketing and Its Impact on Innovative Corporate Performance. The Service Industries Journal, 33(7-8), 705-719.
[13]Khakzadian, Seyed Mehdi, Fatahi, Majid, Salehi, Mohammad (2020), Presenting an Entrepreneurial Marketing Model to Improve the Innovative Performance of Small and Medium Businesses in the Pragmatism Paradigm, PhD in Entrepreneurship Management, Faculty of Humanities, Islamic Azad University, Sari, Iran. ( in Persian).
[14]Mehr Alizadeh, Yadollah, and Mohammad Reza Abdi. (2012). Knowledge Management System, Experience of Taxation Organization, Shahid Chamran University. ( in Persian).
[15]Mohammadi Zeitouni, Bahareh. (2020). The Impact of Information and Communication Technology on Improving Human Performance (Case Study: Asian Insurance Company). Journal of Development and Capital, 5 (1), 147-173. ( in Persian).
[16]Mohammadzadeh, Abbas (2011). Designing Innovative Organizations, Quarterly Journal of Management. ( in Persian).
[17]Molaei, S.; Shakeri, a dream; James, NM (2019), personal knowledge management influence on the culture and practice of innovation in knowledge-based companies, Iranian Journal of Management, 22 (4), 129-150. ( in Persian).
[18]Shekari M R, Esmaili Givi M R, Keshavarz H.(2016) An Investigation into the Relationship between Knowledge Management Infrastructures and Organizational Intelligence in Research Centers of the Ministry of Science, Research and Technology. 31 (4) , 1075-1097.
[19]Rahimi, A. (2010). The Impact of Knowledge Management on Financial Performance Mediated by Organizational Learning, Educational Management Innovations, 4 (4), 1 - 2. ( in Persian).
[20]Shehu M.A, Rosli. M. (2014). Investigating the Relationship between Entrepreneurial Marketing and Innovative Performance of Small and Medium Enterprises, Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy, 5(23)..
[21]Toghraie, Mohammad Taghi, Razvani, Mehran (2012) Conceptual mapping of social capital in entrepreneurial marketing activities of small companies, Modern Marketing Research, 3, 87-86. ( in Persian).
[22]Yang, M. & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, (64), 147-160.
| [1]Abdi Holayi, Jalal, Saffarian Hamedani, Saeed, Yousefi Saeed Abadi, Reza, Taghipour, Mohammad. (2020). Predicting entrepreneurial marketing through strategic planning (including case study). Educational Management Research, 10 (39), 127-146. ( in Persian).
[2]Adina Ghahramani, Ali, Leila Hashempour, and Hashem Atapour(2012) Studying the Status of Knowledge Management Infrastructure at Tabriz University from the Viewpoints of Academic Members, Academic Librarianship and Information Research 2 (1), 1-6. ( in Persian). [3]Civera, Alice , Meolia Michele Vismaraac Silvio(2020), Engagement of academics in university technology transfer: Opportunity and necessity academic entrepreneurship, European Economic Review, https://doi.org/10.1016/j.euroecorev.2020.103376. [4]Dare Shiri, Mahsa ؛ Khayatian, Mohammad Sadegh ؛ Panahifar, Farhad (2020), Investigating the Role of Science and Technology Parks in Innovative Performance of ICT Companies, Journal of Industrial Management Vision, 2, 57–80.. [5]Davenport, T. H., and L. Prusak. (1998). Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press.. [6]Hassanzadeh, Mohammad (2008). Knowledge management of concepts and infrastructure, Tehran : Librarian. ( in Persian). [7]Fillis, I. (2015). Biographical research as a methodology for understanding entrepreneurial marketing. International Journal of Entrepreneurial Behavior & Research, 21(3), 429-447. [8]Fink Matthias, (2018) Effective entrepreneurial marketing on Facebook – A longitudinal study, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.10.005.. [9]Gabrielsson, P., & Gabrielsson, M. (2013). Entrepreneurial Marketing and Corporate Innovation Practice: The Role of Modifying Technology Capabilities. Industrial Marketing Management, 42(8), 1357-1373. [10]Hallbäck, J., & Gabrielsson, P. (2013). Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies.International Business Review, 22(6), 1008-1020. [11]Harris, Blake (2002) The Political Geography of Information. Translation of Cyrus Liberty. Librarianship and Information, (3)5. 77-74. ( in Persian). [12]Jones, R., Suoranta, M., & Rowley, J. (2013). Entrepreneurial Marketing and Its Impact on Innovative Corporate Performance. The Service Industries Journal, 33(7-8), 705-719. [13]Khakzadian, Seyed Mehdi, Fatahi, Majid, Salehi, Mohammad (2020), Presenting an Entrepreneurial Marketing Model to Improve the Innovative Performance of Small and Medium Businesses in the Pragmatism Paradigm, PhD in Entrepreneurship Management, Faculty of Humanities, Islamic Azad University, Sari, Iran. ( in Persian). [14]Mehr Alizadeh, Yadollah, and Mohammad Reza Abdi. (2012). Knowledge Management System, Experience of Taxation Organization, Shahid Chamran University. ( in Persian). [15]Mohammadi Zeitouni, Bahareh. (2020). The Impact of Information and Communication Technology on Improving Human Performance (Case Study: Asian Insurance Company). Journal of Development and Capital, 5 (1), 147-173. ( in Persian). [16]Mohammadzadeh, Abbas (2011). Designing Innovative Organizations, Quarterly Journal of Management. ( in Persian). [17]Molaei, S.; Shakeri, a dream; James, NM (2019), personal knowledge management influence on the culture and practice of innovation in knowledge-based companies, Iranian Journal of Management, 22 (4), 129-150. ( in Persian). [18]Shekari M R, Esmaili Givi M R, Keshavarz H.(2016) An Investigation into the Relationship between Knowledge Management Infrastructures and Organizational Intelligence in Research Centers of the Ministry of Science, Research and Technology. 31 (4) , 1075-1097. [19]Rahimi, A. (2010). The Impact of Knowledge Management on Financial Performance Mediated by Organizational Learning, Educational Management Innovations, 4 (4), 1 - 2. ( in Persian). [20]Shehu M.A, Rosli. M. (2014). Investigating the Relationship between Entrepreneurial Marketing and Innovative Performance of Small and Medium Enterprises, Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy, 5(23).. [21]Toghraie, Mohammad Taghi, Razvani, Mehran (2012) Conceptual mapping of social capital in entrepreneurial marketing activities of small companies, Modern Marketing Research, 3, 87-86. ( in Persian). [22]Yang, M., & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing anagement, (64), 147-160. |
| [1]Abdi Holayi, Jalal., Saffarian Hamedani, Saeed, Yousefi Saeed Abadi, Reza, Taghipour, Mohammad. (2020). Predicting entrepreneurial marketing through strategic planning (including case study). Educational Management Research, 10 (39), 127-146. ( in Persian).
[2]Adina Ghahramani, Ali, Leila Hashempour, and Hashem Atapour(2012) Studying the Status of Knowledge Management Infrastructure at Tabriz University from the Viewpoints of Academic Members, Academic Librarianship and Information Research 2 (1), 1-6. ( in Persian). [3]Civera, Alice , Meolia Michele Vismaraac Silvio(2020), Engagement of academics in university technology transfer: Opportunity and necessity academic entrepreneurship, European Economic Review, https://doi.org/10.1016/j.euroecorev.2020.103376. [4]Dare Shiri, Mahsa ؛ Khayatian, Mohammad Sadegh ؛ Panahifar, Farhad (2020), Investigating the Role of Science and Technology Parks in Innovative Performance of ICT Companies, Journal of Industrial Management Vision, 2, 57–80.. [5]Davenport, T. H., and L. Prusak. (1998). Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press.. [6]Hassanzadeh, Mohammad (2008). Knowledge management of concepts and infrastructure, Tehran : Librarian. ( in Persian). [7]Fillis, I. (2015). Biographical research as a methodology for understanding entrepreneurial marketing. International Journal of Entrepreneurial Behavior & Research, 21(3), 429-447. [8]Fink Matthias, (2018) Effective entrepreneurial marketing on Facebook – A longitudinal study, Journal of Business Research, https://doi.org/10.1016/j.jbusres.2018.10.005.. [9]Gabrielsson, P., & Gabrielsson, M. (2013). Entrepreneurial Marketing and Corporate Innovation Practice: The Role of Modifying Technology Capabilities. Industrial Marketing Management, 42(8), 1357-1373. [10]Hallbäck, J., & Gabrielsson, P. (2013). Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies.International Business Review, 22(6), 1008-1020. [11]Harris, Blake (2002) The Political Geography of Information. Translation of Cyrus Liberty. Librarianship and Information, (3)5. 77-74. ( in Persian). [12]Jones, R., Suoranta, M., & Rowley, J. (2013). Entrepreneurial Marketing and Its Impact on Innovative Corporate Performance. The Service Industries Journal, 33(7-8), 705-719. [13]Khakzadian, Seyed Mehdi, Fatahi, Majid, Salehi, Mohammad (2020), Presenting an Entrepreneurial Marketing Model to Improve the Innovative Performance of Small and Medium Businesses in the Pragmatism Paradigm, PhD in Entrepreneurship Management, Faculty of Humanities, Islamic Azad University, Sari, Iran. ( in Persian). [14]Mehr Alizadeh, Yadollah, and Mohammad Reza Abdi. (2012). Knowledge Management System, Experience of Taxation Organization, Shahid Chamran University. ( in Persian). [15]Mohammadi Zeitouni, Bahareh. (2020). The Impact of Information and Communication Technology on Improving Human Performance (Case Study: Asian Insurance Company). Journal of Development and Capital, 5 (1), 147-173. ( in Persian). [16]Mohammadzadeh, Abbas (2011). Designing Innovative Organizations, Quarterly Journal of Management. ( in Persian). [17]Molaei, S.; Shakeri, a dream; James, NM (2019), personal knowledge management influence on the culture and practice of innovation in knowledge-based companies, Iranian Journal of Management, 22 (4), 129-150. ( in Persian). [18]Shekari M R, Esmaili Givi M R, Keshavarz H.(2016) An Investigation into the Relationship between Knowledge Management Infrastructures and Organizational Intelligence in Research Centers of the Ministry of Science, Research and Technology. 31 (4) , 1075-1097. [19]Rahimi, A. (2010). The Impact of Knowledge Management on Financial Performance Mediated by Organizational Learning, Educational Management Innovations, 4 (4), 1 - 2. ( in Persian). [20]Shehu M.A, Rosli. M. (2014). Investigating the Relationship between Entrepreneurial Marketing and Innovative Performance of Small and Medium Enterprises, Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy, 5(23).. [21]Toghraie, Mohammad Taghi, Razvani, Mehran (2012) Conceptual mapping of social capital in entrepreneurial marketing activities of small companies, Modern Marketing Research, 3, 87-86. ( in Persian). [22]Yang, M., & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, (64), 147-160. |
| [1]Abdi Holayi, Jalal., Saffarian Hamedani, Saeed, Yousefi Saeed Abadi, Reza., Taghipour, Mohammad. (2020). Predicting entrepreneurial marketing through strategic planning (including case study). Educational Management Research, 10 (39), 127-146. ( in Persian).
[2]Adina Ghahramani, Ali., Leila Hashempour, and Hashem Atapour(2012) Studying the Status of Knowledge Management Infrastructure at Tabriz University from the Viewpoints of Academic Members, Academic Librarianship and Information Research 2 (1), 1-6. ( in Persian). [3]Civera, Alice , Meolia Michele Vismaraac Silvio(2020), Engagement of academics in university technology transfer: Opportunity and necessity academic entrepreneurship, European Economic Review, https://doi.org/10.1016/j.euroecorev.2020.103376. [4]Dare Shiri, Mahsa ؛ Khayatian, Mohammad Sadegh ؛ Panahifar, Farhad (2020), Investigating the Role of Science and Technology Parks in Innovative Performance of ICT Companies, Journal of Industrial Management Vision, 2, 57–80. [5]Davenport, T. H., and L. Prusak. (1998). Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press.. [6]Hassanzadeh, Mohammad (2008). Knowledge management of concepts and infrastructure, Tehran : Librarian. ( in Persian). [7]Fillis, I. (2015). Biographical research as a methodology for understanding entrepreneurial marketing. International Journal of Entrepreneurial Behavior & Research, 21(3), 429-447. [8]Fink Matthias, (2018) Effective entrepreneurial marketing on Facebook – A longitudinal study, Journal of Business Research. [9]Gabrielsson, P., & Gabrielsson, M. (2013). Entrepreneurial Marketing and Corporate Innovation Practice: The Role of Modifying Technology Capabilities. Industrial Marketing Management, 42(8), 1357-1373. [10]Hallbäck, J., & Gabrielsson, P. (2013). Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies.International Business Review, 22(6), 1008-1020. [11]Harris, Blake (2002) The Political Geography of Information. Translation of Cyrus Liberty. Librarianship and Information, (3)5. 77-74. ( in Persian). [12]Jones, R., Suoranta, M., & Rowley, J. (2013). Entrepreneurial Marketing and Its Impact on Innovative Corporate Performance. The Service Industries Journal, 33(7-8), 705-719. [13]Khakzadian, Seyed Mehdi, Fatahi, Majid, Salehi, Mohammad (2020), Presenting an Entrepreneurial Marketing Model to Improve the Innovative Performance of Small and Medium Businesses in the Pragmatism Paradigm, PhD in Entrepreneurship Management, Faculty of Humanities, Islamic Azad University, Sari, Iran. ( in Persian). [14]Mehr Alizadeh, Yadollah, and Mohammad Reza Abdi. (2012). Knowledge Management System, Experience of Taxation Organization, Shahid Chamran University. ( in Persian). [15]Mohammadi Zeitouni, Bahareh. (2020). The Impact of Information and Communication Technology on Improving Human Performance (Case Study: Asian Insurance Company). Journal of Development and Capital, 5 (1), 147-173. ( in Persian). [16]Mohammadzadeh, Abbas (2011). Designing Innovative Organizations, Quarterly Journal of Management. ( in Persian). [17]Molaei, S.; Shakeri, a dream; James, NM (2019), personal knowledge management influence on the culture and practice of innovation in knowledge-based companies, Iranian Journal of Management, 22 (4), 129-150. ( in Persian). [18]Shekari M R, Esmaili Givi M R, Keshavarz H.(2016) An Investigation into the Relationship between Knowledge Management Infrastructures and Organizational Intelligence in Research Centers of the Ministry of Science, Research and Technology. 31 (4) , 1075-1097. [19]Rahimi, A. (2010). The Impact of Knowledge Management on Financial Performance Mediated by Organizational Learning, Educational Management Innovations, 4 (4), 1 - 2. ( in Persian). [20]Shehu M.A, Rosli. M. (2014). Investigating the Relationship between Entrepreneurial Marketing and Innovative Performance of Small and Medium Enterprises, Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy, 5(23).. [21]Toghraie, Mohammad Taghi, Razvani, Mehran (2012) Conceptual mapping of social capital in entrepreneurial marketing activities of small companies, Modern Marketing Research, 3, 87-86. ( in Persian). [22]Yang, M., & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, (64), 147-160. |
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[1]Abdi Holayi, Jalal., Saffarian Hamedani, Saeed, Yousefi Saeed Abadi, Reza., Taghipour, Mohammad. (2020). Predicting entrepreneurial marketing through strategic planning (including case study). Educational Management Research, 10 (39), 127-146. ( in Persian).
[2]Adina Ghahramani, Ali., Leila Hashempour, and Hashem Atapour(2012) Studying the Status of Knowledge Management Infrastructure at Tabriz University from the Viewpoints of Academic Members, Academic Librarianship and Information Research 2 (1), 1-6. ( in Persian).
[3]Civera, Alice , Meolia Michele Vismaraac Silvio(2020), Engagement of academics in university technology transfer: Opportunity and necessity academic entrepreneurship, European Economic Review.
[4]Dare Shiri, Mahsa ؛ Khayatian, Mohammad Sadegh ؛ Panahifar, Farhad (2020), Investigating the Role of Science and Technology Parks in Innovative Performance of ICT Companies, Journal of Industrial Management Vision, 2, 57–80.
[5]Davenport, T. H., and L. Prusak. (1998). Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press..
[6]Hassanzadeh, Mohammad (2008). Knowledge management of concepts and infrastructure, Tehran : Librarian. ( in Persian).
[7]Fillis, I. (2015). Biographical research as a methodology for understanding entrepreneurial marketing. International Journal of Entrepreneurial Behavior & Research, 21(3), 429-447.
[8]Fink Matthias, (2018) Effective entrepreneurial marketing on Facebook – A longitudinal study, Journal of Business Research.
[9]Gabrielsson, P., & Gabrielsson, M. (2013). Entrepreneurial Marketing and Corporate Innovation Practice: The Role of Modifying Technology Capabilities. Industrial Marketing Management, 42(8), 1357-1373.
[10]Hallbäck, J., & Gabrielsson, P. (2013). Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies.International Business Review, 22(6), 1008-1020.
[11]Harris, Blake (2002) The Political Geography of Information. Translation of Cyrus Liberty. Librarianship and Information, (3)5. 77-74. ( in Persian).
[12]Jones, R., Suoranta, M., & Rowley, J. (2013). Entrepreneurial Marketing and Its Impact on Innovative Corporate Performance. The Service Industries Journal, 33(7-8), 705-719.
[13]Khakzadian, Seyed Mehdi, Fatahi, Majid, Salehi, Mohammad (2020), Presenting an Entrepreneurial Marketing Model to Improve the Innovative Performance of Small and Medium Businesses in the Pragmatism Paradigm, PhD in Entrepreneurship Management, Faculty of Humanities, Islamic Azad University, Sari, Iran. ( in Persian).
[14]Mehr Alizadeh, Yadollah, and Mohammad Reza Abdi. (2012). Knowledge Management System, Experience of Taxation Organization, Shahid Chamran University. ( in Persian).
[15]Mohammadi Zeitouni, Bahareh. (2020). The Impact of Information and Communication Technology on Improving Human Performance (Case Study: Asian Insurance Company). Journal of Development and Capital, 5 (1), 147-173. ( in Persian).
[16]Mohammadzadeh, Abbas (2011). Designing Innovative Organizations, Quarterly Journal of Management. ( in Persian).
[17]Molaei, S.; Shakeri, a dream; James, NM (2019), personal knowledge management influence on the culture and practice of innovation in knowledge-based companies, Iranian Journal of Management, 22 (4), 129-150. ( in Persian).
[18]Shekari M R, Esmaili Givi M R, Keshavarz H.(2016) An Investigation into the Relationship between Knowledge Management Infrastructures and Organizational Intelligence in Research Centers of the Ministry of Science, Research and Technology. 31 (4) , 1075-1097.
[19]Rahimi, A. (2010). The Impact of Knowledge Management on Financial Performance Mediated by Organizational Learning, Educational Management Innovations, 4 (4), 1 - 2. ( in Persian).
[20]Shehu M.A, Rosli. M. (2014). Investigating the Relationship between Entrepreneurial Marketing and Innovative Performance of Small and Medium Enterprises, Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy, 5(23)..
[21]Toghraie, Mohammad Taghi, Razvani, Mehran (2012) Conceptual mapping of social capital in entrepreneurial marketing activities of small companies, Modern Marketing Research, 3, 87-86. ( in Persian).
[22]Yang, M., & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, (64), 147-160.
[1]Abdi Holayi, Jalal., Saffarian Hamedani, Saeed, Yousefi Saeed Abadi, Reza., Taghipour, Mohammad. (2020). Predicting entrepreneurial marketing through strategic planning (including case study). Educational Management Research, 10 (39), 127-146. ( in Persian).
[2]Adina Ghahramani, Ali., Leila Hashempour, and Hashem Atapour(2012) Studying the Status of Knowledge Management Infrastructure at Tabriz University from the Viewpoints of Academic Members, Academic Librarianship and Information Research 2 (1), 1-6. ( in Persian).
[3]Civera, Alice , Meolia Michele Vismaraac Silvio(2020), Engagement of academics in university technology transfer: Opportunity and necessity academic entrepreneurship, European Economic Review.
[4]Dare Shiri, Mahsa ؛ Khayatian, Mohammad Sadegh ؛ Panahifar, Farhad (2020), Investigating the Role of Science and Technology Parks in Innovative Performance of ICT Companies, Journal of Industrial Management Vision, 2, 57–80.
[5]Davenport, T. H., and L. Prusak. (1998). Working Knowledge: How Organizations Manage What They Know. Boston, MA: Harvard Business School Press..
[6]Hassanzadeh, Mohammad (2008). Knowledge management of concepts and infrastructure, Tehran : Librarian. ( in Persian).
[7]Fillis, I. (2015). Biographical research as a methodology for understanding entrepreneurial marketing. International Journal of Entrepreneurial Behavior & Research, 21(3), 429-447.
[8]Fink Matthias, (2018) Effective entrepreneurial marketing on Facebook – A longitudinal study, Journal of Business Research.
[9]Gabrielsson, P., & Gabrielsson, M. (2013). Entrepreneurial Marketing and Corporate Innovation Practice: The Role of Modifying Technology Capabilities. Industrial Marketing Management, 42(8), 1357-1373.
[10]Hallbäck, J., & Gabrielsson, P. (2013). Entrepreneurial marketing strategies during the growth of international new ventures originating in small and open economies .International Business Review, 22(6), 1008-1020.
[11]Harris, Blake (2002) The Political Geography of Information. Translation of Cyrus Liberty. Librarianship and Information, (3)5. 77-74. ( in Persian).
[12]Jones, R., Suoranta, M., & Rowley, J. (2013). Entrepreneurial Marketing and Its Impact on Innovative Corporate Performance. The Service Industries Journal, 33(7-8), 705-719.
[13]Khakzadian, Seyed Mehdi, Fatahi, Majid, Salehi, Mohammad (2020), Presenting an Entrepreneurial Marketing Model to Improve the Innovative Performance of Small and Medium Businesses in the Pragmatism Paradigm, PhD in Entrepreneurship Management, Faculty of Humanities, Islamic Azad University, Sari, Iran. ( in Persian).
[14]Mehr Alizadeh, Yadollah, and Mohammad Reza Abdi. (2012). Knowledge Management System, Experience of Taxation Organization, Shahid Chamran University. ( in Persian).
[15]Mohammadi Zeitouni, Bahareh. (2020). The Impact of Information and Communication Technology on Improving Human Performance (Case Study: Asian Insurance Company). Journal of Development and Capital, 5 (1), 147-173. ( in Persian).
[16]Mohammadzadeh, Abbas (2011). Designing Innovative Organizations, Quarterly Journal of Management. ( in Persian).
[17]Molaei, S.; Shakeri, a dream; James, NM (2019), personal knowledge management influence on the culture and practice of innovation in knowledge-based companies, Iranian Journal of Management, 22 (4), 129-150. ( in Persian).
[18]Shekari M R, Esmaili Givi M R, Keshavarz H.(2016) An Investigation into the Relationship between Knowledge Management Infrastructures and Organizational Intelligence in Research Centers of the Ministry of Science, Research and Technology. 31 (4) , 1075-1097.
[19]Rahimi, A. (2010). The Impact of Knowledge Management on Financial Performance Mediated by Organizational Learning, Educational Management Innovations, 4 (4), 1 - 2. ( in Persian).
[20]Shehu M.A, Rosli. M. (2014). Investigating the Relationship between Entrepreneurial Marketing and Innovative Performance of Small and Medium Enterprises, Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy, 5(23)..
[21]Toghraie, Mohammad Taghi, Razvani, Mehran (2012) Conceptual mapping of social capital in entrepreneurial marketing activities of small companies, Modern Marketing Research, 3, 87-86. ( in Persian).
[22]Yang, M. & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, (64), 147-160.
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