Identifying and Assessing the Semantic and Visual Perception Signs in the Identification of Fahadan Neighborhood of Yazd

Subject Areas : Creative City Design

Seyyedeh Azita Majdzadeh ¹ , Reza Mirzaei ² , Seyyed Mehdi Madahi ³ , Mohammad Reza Mabhoot ⁴ , Ahmad Heidari ⁵

1 - PhD Student in Architecture, Department of Art and Architecture, Birjand Branch, Islamic Azad University, Birjand, Iran
2 - Assistant Professor, Department of Art and Architecture, Birjand Branch, Islamic Azad University, Birjand, Iran
3 - Assistant Professor, Faculty of Architecture, Khavaran Institute of Higher Education, Mashhad, Iran
4 - Assistant Professor, Department of Architecture and Urban Planning, Khavaran Institute of Higher Education, Mashhad, Iran
5 - Assistant Professor, Department of Art and Architecture, Birjand Branch, Islamic Azad University, Birjand, Iran

Received: 2021-11-29 Accepted : 2021-12-20 Published : 2021-10-01

Keywords: Semantic Signs, Fahadan Neighborhood of Yazd, Semiotics, identification, Visual Signs,

Abstract :

The city is a collection of natural, social, and human-recognized environmental factors, in which the concentrated resident population has a specific identity. An identity that distinguishes the city from other cities and gives meaning to the population living in it. This particular personality and identity are defined and described by different components. These components, which form the essential structure of the city based on differences in form, content, and function, are different in different cities. Therefore, this study aims to explain and examine visual and semantic cues in segmental identity. This research is a nested mixed method in terms of the type of development application and terms of method. In the qualitative method, the Delphi system is used to validate the extraction of variables. In a quantitative step, regression and Pearson correlation methods were used to determine the contribution of each component. The results show that in the Fahadan neighborhood of Yazd, the highest share is related to the components of the concept of space, with the value (1.000) and then cryptography with the value (0.968). The lowest share is related to the element of nature with the amount (0.457). Increasing the puzzle and the concept of space leads to a deeper knowledge of space and increases the sense of ownership over it. As the sense of belonging to the space increases, the perceptual richness increases, and a suitable behavioral environment is created.