فهرست مقالات Literary Tourism

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  1 - Planning and development of literary tourism in Fars province in order to provide a functional model for cultural tourism
  Masoumeh Sadeghi
  Tourism has a solid link with literature; on the one hand tourism needs a literary and spiritual spirit, the tangible heritage of literature, including the birthplace and burial of literature, literary museums and other places related to writers and literary works, is a چکیده کامل

  Tourism has a solid link with literature; on the one hand tourism needs a literary and spiritual spirit, the tangible heritage of literature, including the birthplace and burial of literature, literary museums and other places related to writers and literary works, is always one of the most important sources of attracting tourists.The purpose of this paper is to analyze and explain planning for the development of literary tourism in Fars province. The main question of this article is that what are the literary tourism potential and resources for attracting tourists in Fars province, and especially in Shiraz, and what are the cultural reasons for planning for the development of literary tourism in this province?In addition to the main question other sub-questions are also raised in this article including that what is literary tourism? And what’s relationship has with cultural tourism? The hypothesis of the article to answer the above questions is that literary tourism is an important part of cultural tourismthat in Iranexist great emphasis on expanding it and Fars province and especially Shiraz city due to the location of the tomb of Hafez and Saadi, Khwaju Kermani, Sibawayh and ... in it shall be looked in planning for tourism development as a pole of literary tourism. The results of this article show that First, the cultural approachis considered Ruling spiritOn Tourism Planning in Iran and literature is also a valuable part of Iranian culture and the city of Shiraz and Fars province are also prominent in this regard. Planning for development of literary tourism in Shirazneed to pay attention to these areas: 1- Development and promotion of literary tourism centered on Shiraz 2- Attention to the literary tourism infrastructure in Shiraz 3- Conducting the commemoration and commemoration of literary celebrities in Shiraz.4- Marketing of literary tourism tours with emphasis on Shiraz city, with the focus of faculty and students of Persian literature. 5- Conversion of places related to literary works of Shiraz to literary tourism. 6- Protection of literary heritage of Fars province and Shiraz city 7- Specialized organization of literary tourism centered on Shiraz. Given this introduction in this article will try using of library resources and scientific and research articles as well as analysis of tourism statistics in Fars province and Shiraz pay to analyze and explain the planning potential for the development of literary tourism in Fars province. پرونده مقاله
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  2 - شناسایی راهکارهای بازاریابی در گردشگری ادبی: مطالعه موردی شهرستان نیشابور
  سید ناصر قدمگاهی اسماعیل قادری
  One of the types of tourism is literary tourism. Literary tourism can be considered as one of the clusters of cultural and tourism tourism, which includes writers, related spaces of stories and books, literary festivals, films and media productions, and so on. Due to th چکیده کامل

  One of the types of tourism is literary tourism. Literary tourism can be considered as one of the clusters of cultural and tourism tourism, which includes writers, related spaces of stories and books, literary festivals, films and media productions, and so on. Due to the cultural and literary richness of Iran, Iran has one of the most prominent countries in this field that can benefit from this intangible heritage. In Iran, Neyshabour has literally a privileged position and is an excellent place to develop it. Tourism is considered a branch but, despite its high capacity, literary tourism in Neyshabur does not boom. In this research, using qualitative method and focus group technique, solutions were identified for marketing of literary tourism in Neyshabur city, which included six categories: 1. Creation of advertising bases 2. Transportation of Mashhad passengers to Neyshabur. 3. To conduct literary festivals. 4. Familiarization of the residents of Neishabour. With tourism capacities. 5. Design of souvenirs related to Neyshabour Literary. 6. Designing games appropriate to the literary tourism of Neyshabur. پرونده مقاله