فهرست مقالات Citrus growers

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  1 - An Extension of the Technology Acceptance Model: Understanding Farmers’ Behavioral Intention towards Using Agricultural E-commerce
  رها زارعی غلامحسین زمانی حمید کریمی اریک مایکلز
  The emergence of agricultural e‐commerce can solve the challenges of agricultural marketing especially in developing countries such as Iran. The aim of this study was to extend the Technology Acceptance Model (TAM) through adding the variables social influence and facil چکیده کامل

  The emergence of agricultural e‐commerce can solve the challenges of agricultural marketing especially in developing countries such as Iran. The aim of this study was to extend the Technology Acceptance Model (TAM) through adding the variables social influence and facilitating conditions to understand farmers’ behavioral intention towards using agricultural e-commerce. This descriptive-correlational research was conducted through a cross-sectional survey. The statistical population of the study was Jahrom citrus growers, Iran, (N=3566). The stratified random sampling method was used and 360 respondents selected in the survey. The research instrument was a structured questionnaire, who’s the research instrument was a structured questionnaire, whose face, convergent, and discriminant validity of the questionnaire were confirmed. Cronbach's alpha and composite reliability were obtained using SPSS24 and AMOS24 software, respectively to examine the reliability of research tool (0.75< α< 0.85). The results showed that the extended form of TAM constructs was significant in explaining farmers’ behavioral intention. This means that attitude, perceived usefulness, facilitating conditions, social influence and perceived ease of use explained 50.3% of the variance in behavioral intention. The hypotheses of the extended TAM constructs showed that social influence and facilitating conditions have a positive and significant effect on intention towards using agricultural e-commerce. In this context, the government and agricultural e-commerce planners need to raise the awareness of all social influence groups about the benefits of using agricultural e-commerce through all media. In addition, providing technical and educational e-commerce facilities for farmers is recommended. پرونده مقاله
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  2 - Role of Social Capital in Citrus Growers’ Empowerment in Sari County, Northern Iran
  مهدی چرمچیان لنگرودی
  The study aimed at investigating the role of social capital incitrus growers’ empowerment in Sari County. The statisticalpopulation comprised 12 800 citrus growers in Sari County.The stratified random sampling was employed in this study inan attempt to recruit 291 چکیده کامل

  The study aimed at investigating the role of social capital incitrus growers’ empowerment in Sari County. The statisticalpopulation comprised 12 800 citrus growers in Sari County.The stratified random sampling was employed in this study inan attempt to recruit 291 individuals as prospective participants.Data collection tool was a questionnaire. In order to establishits content validity, several copies of the questionnaire weredistributed among professionals and experts, their opinions onthe validity of the questionnaire were polled, and the necessaryadjustments were applied based on their insightful comments.Cronbach's alpha was reported as 0.87 for the questionnaire.SPSS (Ver. 16) was used for data analysis. The average socialcapital level and citrus growers’ empowerment were at a highlevel. The indices of meaning, trust, impact, competence, andself-determination ranked first to fifth among the citrus growers’empowerment in Sari. The awareness, participation, interactions,solidarity, and social trust were prioritized from the first to thefifth among the citrus growers’ social capital in Sari. The regressionanalysis showed that 12.4 percent of the citrus growers’empowerment variance was explained by social capital, andthat social capital played an important role accounting for 35.6percent of citrus growers’ empowerment. پرونده مقاله