فهرست مقالات Brand Expectation دسترسی آزاد مقاله صفحه چکیده متن کامل 1 - The Effect of Advertising on Expectations and Perception of the Brand with Emphasis on the Mediating Role of Customer Experience Management in the Insurance Industry Esmaeil Kiyomarsi Hamid Reza Saeednia Zahra Alipour Darvishi 10.30495/jsm.2021.1943472.1562