ارایه مدلی به منظور تحول در عملکرد صدا و سیمای جمهوری اسلامی ایران از منظر جامعه شناسی ارتباطات جمعی
محورهای موضوعی :
جامعه شناسی
رقیه علی محمد
1
,
مستوره عزت زاده
2
,
سیدعبدالله سجادی جاغرق
3
,
افسانه مظفری
4
1 - دانشجوی دکتری مدیریت رسانه، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران،ایران.
2 - استادیار گروه مدیریت رسانه، واحد تهران غرب، دانشگاه آزاد اسلامی، تهران، ایران ( نویسنده مسئول )
3 - استادیار گروه مدیریت رسانه، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
4 - دانشیار گروه علوم ارتباطات، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران- ایران.
تاریخ دریافت : 1401/11/02
تاریخ پذیرش : 1401/12/24
تاریخ انتشار : 1402/09/01
کلید واژه:
فضای مجازی,
تحول,
مدل,
صدا و سیما,
چکیده مقاله :
صدا و سیمای جمهوری اسلامی ایران به عنوان یگانه رادیو و تلویزیون قانونی موجود در کشور برای ورود به عرصه فضای مجازی با چالش های اساسی مواجه است. عدم درک درست از الزامات فضای مجازی سبب شده است که این رسانه نتواند حضور جدی در عرصه فضای مجازی و شبکه های اجتماعی داشته باشد. هدف تحقیق، تعیین فرصت‌ها، تهدیدها، نقاط ضعف و قوت سازمان صدا و سیما برای فعالیت در فضای مجازی و نیز شناخت روابط علی بین پیامدها و مولفه‌های تحول در کارکرد فضای مجازی صدا و سیما بود. نوع تحقیق، کاربردی و روش تحقیق، پیمایش بود. جامعه آماری، کلیه مدیران و کارشناسان ارشد سازمان صدا و سیما در حوزه فضای مجازی در معاونت فضای مجازی و سایر معاونت ها به تعداد 152 نفر بود. حجم نمونه از طریق فرمول کوکران به تعداد 109 نفر تعیین گردید. نمونه آماری با استفاده از روش نمونه گیری تصادفی طبقه ای نسبی انتخاب شد. بر اساس نتایج آزمون ها، مولفه های تحول سازمان صدا و سیما اثر مثبت و مستقیم و معناداری بر پیامدهای تحول صدا و سیما دارد. تاثیر تبدیل تهدیدها در صدا و سیما برای فعالیت در رسانه های اجتماعی به فرصت ها برای فعالیت در رسانه های اجتماعی معنادار، مثبت و مستقیم است. نقاط ضعف در صدا و سیما برای فعالیت در رسانه های اجتماعی اثر مثبت، مستقیم و معناداری بر نقاط قوت در صدا و سیما برای فعالیت در رسانه های اجتماعی دارد.
چکیده انگلیسی:
Radio and Television of the Islamic Republic of Iran, as the only legal radio and television in the country, is facing major challenges to enter the virtual space. The lack of proper understanding of the requirements of virtual space has caused this media to not be able to have a serious presence in the field of virtual space and social networks. The purpose of the research was to determine the opportunities, threats, weaknesses and strengths of the broadcasting organization to operate in the virtual space and also to know the causal relationships between the consequences and components of the transformation in the functioning of the virtual space of the broadcasting. The type of research was applied and the research method was survey. The statistical population consisted of all managers and senior experts of the Broadcasting Organization in the field of virtual space in the deputy space of virtual space and other deputy offices in the number of 152 people. The sample size was determined by Cochran's formula to the number of 109 people. The statistical sample was selected using stratified random sampling method. Based on the results of the tests, the transformation components of the broadcasting organization have a positive, direct and significant effect on the consequences of the transformation of the broadcasting organization. The effect of turning threats in radio and television for social media activity into opportunities for social media activity is meaningful, positive and direct. Weaknesses in radio and television for social media activity have a positive, direct and significant effect on radio and television strengths for social media activity.
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Thompson, John B. (1990). Ideology and Modern Culture, Critical Social Theory in the Era of Mass Communication, Cambridge: Polity Press.
Tichenor, P. A.; Donohue, G. A.; Olien, C. N. (1970). "Mass media flow and differential growth in knowledge". Public Opinion Quarterly. 34 (2), P.p: 159–170. doi:10.1086/267786.
_||_Bala, Kiran. (2014). Social media and Changing Communication Patterns, Global Media Journal-Indian Edition, 5 (1), https://www.caluniv.ac.in/global-mdia-journal/ARTICLE-JUNE-2014/A_3.pdf.
Brown, D. A., & Farber, S. P. (2015). Fundamentals of Human Resource Management, 12th Edition. Hoboken: John Wiley & Sons.
Chen, L.; Chen, J.; Xia, C. (2022). Social network behavior and public opinion manipulation. Journal of Information Security and Applications, 64 (2).
Ciuriak, D. (2022). The Role of social media in Russia’s War on Ukraine. Access Address: https://papers.ssrn.com/sol3/papers.cfm?abstract_ id=4078863.
Dastgheyb Shirazi, Zahra. (2016). Management of Media Organizations (Radio and TV) with Special Emphasis on Knowledge Management, The Turkish Online Journal of Design, Art and Communication, 1452-1459, http://www.tojdac.org/tojdac/VOLUME6-AGUSPCL _files/ tojdac_v060AGSE130.pdf.
Dawati al-Barzi, conductor; Salvatian, Siavash; Askari, Ali. (2014). Compilation of possible and desirable futures of the national media in the Internet space, Communication Research Quarterly, No. 77.
Dias, PatRíCia; Andrade, José GabRiel. (2013). The Articulation of Mass media and social media: Exploring civic movements in Portugal, Redes.Com, No. 8.
Hasanzadeh, Mahmoud. (2021). Transformational knowledge management: the new generation of knowledge management to facilitate digital transformation, Journal of Information Management Sciences and Techniques, 7 (4), P.p: 7-14.
Hasani Ahangar, Mohammad Reza; Tavalai, Ruhollah; Ahmadi, Mohammad Milad. (2022). The indigenous model of strategic management of transformation based on the intellectual system of the highest position of leadership, Scientific Journal of Islamic Management, 30 (1), P.p: 35-82.
Kalogeropoulos, A.; Rori, L.; Dimitrakopoulou, D. (2021). Social Media help me Distinguish between Truth and Lies: News Consumption in the Polarised and Low-Trust Media Landscape of Greece. South European Society and Politics, 26 (1), P.p: 109-132.
Kasturi, Suman Kumar; Vardhan, P. Bobby. (2014). Social media: Key Issues and New Challenges- A Study of Nalgonda District, Global Media Journal-Indian Edition, 5 (1), https://www.caluniv.ac.in/global-mdia-journal/COMMENTARY-JUNE-2014/C_1.pdf.
Lemos, André. (2004). Cyberculture, technology and social life in contemporary culture, Porto Alegre: Sulina.
Mahdizadeh, S. (2016). Media theories, popular ideas and critical views, Tehran: Hamshahri Publications.
Mariano da Rocha Barichello, Eugenia; Menezes Carvalho, Luciana. (2013). Understanding the digital social media from McLuhan’s idea of medium-ambience, Matrizes Journal, 7 (1), P.p: 235 -246.
Massimo, Difelice. (2008). From the technologies of democracy to the technologies of glue Boration. São Caetano do Sul: Diffusion.
Mousavi, Hossein; Bagharpour, Peyman; Azarbakhsh, Seyyed Ali Mohammad. (2021). Convergence solutions between broadcasting and virtual space in the field of content production, New Media Studies Quarterly, No. 52, P.p: 923-935
Nasrollahi, Akbar; Mohammadi, Hamid. (2022). Policymaking of new media in Iran: (a case study of the Broadcasting Organization and the National Center for Virtual Space), Visual and Audio Media Journal, No. 42, P.p: 81-108.
Rasmussen, Terjie. (2005). Social Interaction and the New Media, The Construction of Communicative Contexts, https://www.nordicom.gu.se/sites/default/files/kapitel-pdf/5_001_ 012.pdf.
Rasouli, Mohammadreza; Pakdel, Hamidreza; Nasrullahi Kasmani, Akbar; Khani; Mohammad Sharif. (2019). Explaining the challenges of the broadcasting organization in the virtual space, Journal of Communication and Media No. 7.
Rastegar, Abbas Ali; Ebrahimi, Seyyed Abbas; Shafii Nikabadi, Mohsen; Kolahi, Bahareh (2022). Intelligent human resource architecture: a structural approach to the digital transformation of knowledge-based companies, Journal of Government Management, 14 (2), P.p: 215-234.
Schermerhorn, John; Hunt, James; Osborne, Richard. (2014). Organizational Behavior Management, translation: Subhan-Allahi, Mohammad Ali; Babaei-Zekeliki, Mohammad Ali; Irannejadparizi, Mehdi, Tehran: Management Research and Training Institute.
Schrape, Jan-Felix. (2016). social media, mass media and the 'public sphere': Differentiation, complementarity and co-existence, SOI Discussion Paper, No. 01.
Seyedi, Mohammad; Pourkiani, Masoud; Derakhshan, Moghgan; Tirgar, Hedayat. (2022). Presenting the model of leadership and transformation management in Iran's education and training system with the foundation data approach, Scientific Monthly of Political Sociology of Iran, 5 (6), P.p: 176-207.
Szabo, Lucian-Vasile. (2021). Mass Media, social media and Technological Evolution Today: A Theoretical Approach, Journal of media research, 14 (3).
Thompson, John B. (1990). Ideology and Modern Culture, Critical Social Theory in the Era of Mass Communication, Cambridge: Polity Press.
Tichenor, P. A.; Donohue, G. A.; Olien, C. N. (1970). "Mass media flow and differential growth in knowledge". Public Opinion Quarterly. 34 (2), P.p: 159–170. doi:10.1086/267786.
