مدلسازی نرم عوامل مؤثر بر توسعه صادرات صنایع گل و گیاهان زینتی مازندران بر اساس مدلسازی ساختاری تفسیری (ISM)
محورهای موضوعی : مجله گیاهان زینتینرگس مهدئی 1 , مجید فانی 2 , مجید فتاحی 3
1 - PhD student, Department of business management, Sari Branch, Islamic Azad University, Sari, Iran
2 - Assistant Professor, Department of business management, Babol Branch, Islamic Azad University, Babol, Iran
3 - Assistant Professor, Department of Business Management, Sari Branch, Islamic Azad University, Sari, Iran
کلید واژه: صادرات, تجارت گل, مدلسازی ساختاری تفسیری, مازندران, گیاهان زینتی, مدلسازی نرم,
چکیده مقاله :
سهم مازندران از صادرات گیاهان زینتی و گل و گیاه در ده سال گذشته علیرغم همجواری با کشورهای CIS رو به کاهش بوده است. هدف تحقیق دستیابی به مدل طبقه بندی شده عوامل موثر در توسعه صادرات گیاهان و گل های زینتی مازندران در قالب یک مدل عملیاتی جامع است که ماهیتی کاربردی دارد. با بررسی ادبیات تحقیق و کنکاش نظر کارشناسان، موضوع در قالب 22 عامل و 98 شاخص شناسایی شد. مبنای تحقیق، قضاوت گروهی از کارشناسان و خبرگان صادرات و تولیدکنندگان صادراتی مازندران بود که بر اساس نمونه گیری قضاوتی هدفمند انتخاب شدند. روایی پرسشنامه محقق ساخته توسط متخصصان تایید شد. داده‌های به‌دست‌آمده از پرسش‌نامه‌ها با استفاده از مدلسازی ساختاری تفسیری مورد تجزیه و تحلیل قرار گرفت و از نظر تأثیرگزاری و تأثیرپذیری در 6 سطح در یک شبکه تعاملی ترسیم شد. یافته ها نشان داد که عوامل «ویژگی سیاسی و اقتصادی بین المللی» و «بازآفرینی دولت در توسعه صادرات» بیشترین تأثیر را بر توسعه صادرات صنعت گل و گیاهان زینتی دارند. دیپلماسی تجاری، «رشد پایدار اقتصاد» نیز در پایین ترین سطح اثربخشی قرار داشتند. همچنین نیروی محرکه و وابستگی سایر عوامل نیز شناسایی شد تا تأثیر عوامل در توسعه صادرات این صنعت تبیین شود.
Mazandaran's share of ornamental plants and flowers industry's exports has been decreasing over the past ten years, despite its proximity to CIS countries. The aim of research was to achieve a stratified model of effective factors in the export development of ornamental plants and flowers in Mazandaran in the form of a comprehensive stratified operational model that has a practical nature. By reviewing the research literature and attracting the opinions of experts, the subject was identified in the form of 22 factors and 98 indicators. The basis of the research was the judgments of a group of experts and export experts and export producers from Mazandaran, who were selected based on a purposeful judgmental sampling. The validity of the researcher-made questionnaire was confirmed by experts. The data obtained from the questionnaires were analyzed using interpretative structural modeling, and were drawn in terms of influence or impact on 6 levels in an interactive network. The findings showed that factors "International political and economic characteristic" and "Recreation of government in development of export" have the greatest impact on the export development of the flowers and ornamental plants industry and are considered the most basic factors and the factors "Improvement of commercial diplomacy", "Sustainable growth of economic" were also at the lowest level of effectiveness. Also, the driving force and dependence of other factors were also identifyed, in order to explain the effectiveness of the factors in the export development of this industry.
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