بررسی و اولویت بندی راهبردهای توسعه گردشگری در شهرستان خلخال با استفاده روش کوپراس
محورهای موضوعی :
مطالعات توسعه اجتماعی ایران
محمد علیزاده
1
,
محمد رحیمی
2
1 - دانشجوی دکتری گردشگری، دانشگاه علامه طباطبائی (ره)، تهران، ایران
2 - استادیار جامعه‌شناسی، گروه علوم اجتماعی، واحد خخال، دانشگاه آزاد اسلامی، خلخال، ایران
تاریخ دریافت : 1396/12/22
تاریخ پذیرش : 1396/12/22
تاریخ انتشار : 1396/09/01
کلید واژه:
شهرستان خلخال,
برنامه ریزی راهبردی,
گردشگری,
تحلیل SWOT,
روش کوپراس,
چکیده مقاله :
برنامه‌ریزی راهبردی گردشگری، ابزاری برای ایجاد تصمیم‌های بهینه و تعیین خط مشی‌ها و سیاست‌های توسعه گردشگری در یک منطقه می باشد. شهرستان خلخال، از شهرهای گردشگرپذیر کشور محسوب می‌شود که به دلیل وجود برخی مشکلات در راه توسعه گردشگری، نیازمند برنامه‌ریزی راهبردی می‌باشد. در این پژوهش جهت نیل به این هدف، نقاط ضعف و قوت و همچنین فرصت‌ها و تهدیدهای گردشگری شهرستان با استفاده از تحلیل SWOT شناسایی شده و به وسیله کارشناسان ارزشیابی شده و سپس راهبردهای مطلوب گردشگری تعیین شدند و در نهایت این راهبردها با استفاده روش ارزیابی کوپراس اولویت‌بندی شدند. نتایج تحقیق نشان می‌دهد که گردشگری شهرستان خلخال در موقعیت بینابین تدافعی و تهاجمی قرار دارد و بیشتر راهبردهای تعیین شده نیز در بخش زیرساختی و آموزشی می‌باشد. نتایج اولویت‌بندی راهبردها نیز نشان می‌دهد که راهبردهای تهاجمی بیش از دیگر راهبردها مورد توجه قرار گرفته و لذا برنامه‌ریزی راهبردی گردشگری این شهرستان باید به دنبال استفاده از نقاط قوت و به منظور بهره‌گیری از فرصت‌ها و افزایش نقاط قوت و کاهش نقاط ضعف باشد.
چکیده انگلیسی:
Tourism strategic planning is a tool in order to making optimal decisions and determining policies and development politics for tourism. Khalkhal city is one of the attractive tourist cities that because this city has some problems for tourism development, then strategic planning is necessary for it. In order to achieve this goal, strengths, weakness, opportunities and treats of tourism for this city is realized by SWOT analysis and is assessed by experts and is determined suitable tourism strategies and finally, these strategies prioritize by QSPM matrix. The results of this research shows that tourism Khalkhal city is between invade and defend strategies and more strategies related with educational and infrastructural sectors. The results of prioritize strategies shows that invade strategies is attention more than other strategies and so, tourism strategic planning for Khalkhal city must persuade using strengths in order to using opportunities and increasing strengths and decreasing weaknesses.
منابع و مأخذ:
Armaghan, S. (2008). Tourism and Its Role in Geography, Islamic Azad University Press, 1st edition.
Chakravarthy, K. & Ravi-Kumar, C. H. & Deepthi, K. (2008). SWOT Analysis on Medical Tourism, Presented at the Conference on Tourism in India-Challenges Ahead, 15-17 May 2008, IIMK.
Ebrahimzadeh, I & Aghaszadeh, A. (2010), Analysis of Factors Affecting the Development of Tourism in the Chabahar Coastal Region Using the Swot Strategic Model. Journal of Urban and Regional Studies and Research. Year 1, No. 1.
Gey, V.Ch. (1988). Tourism in Comprehensive Perspective, Translation by Ali Parsaeean and Seyyed Mohammad Arabi, Publications Office of Cultural Research, First Edition.
Hamilton, J. & Maddison, D. Tol, R. (2005). Climate change and international tourism: A simulation study; Global Environmental Change, vol 15, 253–266.
Jackson, S. & Joshi, A. & Erhardt, N. (2003). Recent research on team and organizational diversity: SWOT analysis and implications, gournal of management, 29 (6), 801-830.
Kordnaich, A. Azar, A & Niakan Lahiji, N. (2011). Developing an Effective Organizational Strategy in the Public Sector, a Case Study: The Customs of the Islamic Republic of Iran, Quarterly Journal of Economic Research, Year 10, and Issue 2.
Mafi, E & Saghaiy, M. (2009). An Analysis of Rural Tourism around Metropolises (Case Study: Mashhad Metropolis), Geography and Regional Development Magazine, No. 10.
Manteghi, N. & Zohrabi, A. (2011). A proposed comprehensive framework for formulating strategy: a hybrid of balanced scorecard, WOT analysis, porter’s generic strategies and Fuzzy quality function deployment, procedia social and behavioral scieness, Vol 15, 2068-2073.
Mohammadi Dehchesme, M & Zangabadi, A. (2009). Feasibility study of ecotourism in Chaharmahal-Bakhtiari province by SWOT; Journal of Environmental Studies, 2006, 47.
Nohegar, A. Hoseinzadeh, M.M. & Pirasteh, A. (2010). Assessing the nature of the Qeshm Island using the SWOT Strategy Management Model; Geography and Development Magazine; No. 15.
Peeters, P. & Dubois, G. (2010). Tourism travel under climate change mitigation constraints; Journal of Transport Geography, Vol 18, 447–457.
Sobhani, B. (2011). Understanding the Tourism Potential of Sardabeh Spa Zone in Ardebil Province Using SWOT, Urban and Regional Studies and Research, Year 1, No. 4.
Zamanian, R. Fathi, H & Nahibi, S. (2011). Study of Geopolitical Effects of Regional Tourism Development Using Strategic Planning Approach: Chadegan Tourism Area: Kohsar Tarar, Geopolitical Quarterly, No. 2.
Ziari, K. (2010). Principles and Methods of Regional Planning, Tehran: Tehran University Press, Eighth Edition.
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Armaghan, S. (2008). Tourism and Its Role in Geography, Islamic Azad University Press, 1st edition.
Chakravarthy, K. & Ravi-Kumar, C. H. & Deepthi, K. (2008). SWOT Analysis on Medical Tourism, Presented at the Conference on Tourism in India-Challenges Ahead, 15-17 May 2008, IIMK.
Ebrahimzadeh, I & Aghaszadeh, A. (2010), Analysis of Factors Affecting the Development of Tourism in the Chabahar Coastal Region Using the Swot Strategic Model. Journal of Urban and Regional Studies and Research. Year 1, No. 1.
Gey, V.Ch. (1988). Tourism in Comprehensive Perspective, Translation by Ali Parsaeean and Seyyed Mohammad Arabi, Publications Office of Cultural Research, First Edition.
Hamilton, J. & Maddison, D. Tol, R. (2005). Climate change and international tourism: A simulation study; Global Environmental Change, vol 15, 253–266.
Jackson, S. & Joshi, A. & Erhardt, N. (2003). Recent research on team and organizational diversity: SWOT analysis and implications, gournal of management, 29 (6), 801-830.
Kordnaich, A. Azar, A & Niakan Lahiji, N. (2011). Developing an Effective Organizational Strategy in the Public Sector, a Case Study: The Customs of the Islamic Republic of Iran, Quarterly Journal of Economic Research, Year 10, and Issue 2.
Mafi, E & Saghaiy, M. (2009). An Analysis of Rural Tourism around Metropolises (Case Study: Mashhad Metropolis), Geography and Regional Development Magazine, No. 10.
Manteghi, N. & Zohrabi, A. (2011). A proposed comprehensive framework for formulating strategy: a hybrid of balanced scorecard, WOT analysis, porter’s generic strategies and Fuzzy quality function deployment, procedia social and behavioral scieness, Vol 15, 2068-2073.
Mohammadi Dehchesme, M & Zangabadi, A. (2009). Feasibility study of ecotourism in Chaharmahal-Bakhtiari province by SWOT; Journal of Environmental Studies, 2006, 47.
Nohegar, A. Hoseinzadeh, M.M. & Pirasteh, A. (2010). Assessing the nature of the Qeshm Island using the SWOT Strategy Management Model; Geography and Development Magazine; No. 15.
Peeters, P. & Dubois, G. (2010). Tourism travel under climate change mitigation constraints; Journal of Transport Geography, Vol 18, 447–457.
Sobhani, B. (2011). Understanding the Tourism Potential of Sardabeh Spa Zone in Ardebil Province Using SWOT, Urban and Regional Studies and Research, Year 1, No. 4.
Zamanian, R. Fathi, H & Nahibi, S. (2011). Study of Geopolitical Effects of Regional Tourism Development Using Strategic Planning Approach: Chadegan Tourism Area: Kohsar Tarar, Geopolitical Quarterly, No. 2.
Ziari, K. (2010). Principles and Methods of Regional Planning, Tehran: Tehran University Press, Eighth Edition.
