عوامل موثر بر جذب گردشگری پزشکی در بیمارستان‌های منتخب آموزشی درمانی دانشگاه شهید بهشتی سال 1401
محورهای موضوعی : -مدیریت خدمات بهداشتی و درمانیآزاده خسروی فارسانی 1 , سمیه حسام 2 , شقایق وحدت 3
1 - کارشناس‌ارشد گروه مدیریت خدمات بهداشتی و درمانی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران
2 - دانشیار، گروه مدیریت خدمات بهداشتی و درمانی، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران
3 - استادیار، گروه مدیریت خدمات سلامت، واحد تهران جنوب، دانشگاه آزاد اسلامی، تهران، ایران
کلید واژه: گردشگری پزشکی, دانشگاه شهید بهشتی, جذب,
چکیده مقاله :
مقدمه: هدف از این پژوهش بررسی عوامل موثر بر جذب گردشگری پزشکی در بیمارستان‌های منتخب آموزشی درمانی دانشگاه شهید بهشتی سال 1401 بود. روش پژوهش: این تحقیق یک تحقیق کاربردی بود. تعداد 200 نفر از مدیران و کارکنان این بیمارستان‌ها وارد مطالعه شدند و از این میان 127 نفر بر اساس جدول مورگان به عنوان نمونه انتخاب شدند. در این تحقیق از پرسشنامه محقق ساخته 24 سوالی برگرفته از پیشینه تحقیق و با انجام تاییدات روایی و پایایی به میزان 711/. و 802/. استفاده شد. از آزمون آزمون تحلیل عاملی اکتشافی، تی تک‌نمونه‌ای و تحلیل عاملی تاییدی با نرم‌افزار SPSS و PLS استفاده گردید. یافته‌ها: در مجموع تمامی‌عوامل با مقادیر ویژه بالاتر از یک توانسته‌اند 91.371 از واریانس 24 گویه مربوط به پرسشنامه را تبیین کنند. با توجه به این که کلیه مقادیر بالاتر از 0.7 می‌باشد، بنابراین آلفای کرونباخ متغیرهای پژوهش تأیید می‌شود. با توجه به جدول AVE همه سازه‌ها بزرگتر از 5/. است و در نتیجه روایی همگرای مدل و مناسب بودن برازش مدل‌های اندازه‌گیری تأیید می‌شود. نتیجه‌گیری: بررسی‌ها نشان داد بعد فضای فیزیکی مناسب بیمارستانی، بعد زیرساخت‌های حمایتی از بیماران خارجی، بعد تقویت سیستم حمل و نقل، بعد تقویت بازاریابی، بعد نقش کادر پزشکی مجرب، بعد کیفیت ارائه خدمات درمانی و بعد احترام به عقایدگردشگران در جذب گردشگری پزشکی تاثیر دارد.
Introduction: The purpose of this research was to investigate the factors influencing the attraction of medical tourism in selected educational and therapeutic hospitals of Shahid Beheshti University in 1401. Methods: This research was an applied research. 200 managers and employees of these hospitals were included in the study, and 127 of them were selected as samples based on Morgan's table. In this research, the researcher made a questionnaire with 24 questions taken from the background of the research and by confirming the validity and reliability to the amount of 0/711 and 0/802 Used. Exploratory factor analysis test, sample t-test and confirmatory factor analysis with SPSS and PLS software were used. Results: In total, all factors with eigenvalues higher than one were able to explain 91.371 of the variance of 24 items related to the questionnaire. Considering that all values are higher than 0.7, therefore Cornbrash’s alpha of the research variables is confirmed. According to the AVE table, all structures are greater than 5. And as a result, the convergent validity of the model and the appropriateness of the fit of the measurement models are confirmed. Conclusion: The investigations showed that the physical space of the hospital, the supporting infrastructure for foreign patients, the strengthening of the transportation system, the strengthening of marketing, the role of experienced medical staff, the quality of providing medical services, and the respect for the opinions of tourists are important in attracting tourists. Medical tourism has an impact.
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12- Asgranjad Nouri. The effect of perceived value on the mental image of the destination, satisfaction and loyalty of medical tourists, a case study. Health Management Quarterly, 1398; 20 (67): 64-74.
13- Zanker M., Fuchs M., Höpken W., Tuta M., Müller N. Evaluating Recommender Systems in Tourism - A Case Study from Austria. In: P. O'Connor, Information and Communication Technologies in Tourism, Proceedings ENTER; 2008: 24-54.
14- Ahmadi SA, Paknejad-Rizi SMM & Raeissi P. The effective factors on health tourism marketing in hospitals affiliated to Iran University of Medical Sciences. Journal of Hospital, 2022; 21(2): 48-59. [In Persian]
15- Ponnada, M, Jakkilinki, R & Sharda N. Developing Visual. Tourism Recommender Systems. The IRMA Community; 2007.
_||_1- Noami Abdallah, Chatrooz Azadeh. A systematic review of medical tourism in Iran and a case study of Tehran University of Medical Sciences. Health benefits 1396; 11(5): 598-609.
2- Husseininezhad R, Jamalodin Daryabari S. The role of regional tourism sustainable development (Case study: Health tourism Ardabil province). Quarterly of Geography (Regional Planning). 2017; 27(1): 55-63. [In Persian]
3- Shaykh al-Islam Kandolosi, Nader, number 1401, individual responsibility for health in prioritizing the provision of health services by health and treatment policy makers in Iran, health and treatment management, 1401; (2)13; 19-27.
4- Nona Tavakoli, Saravi Mohammadian. Investigation and prioritization of factors affecting the attraction of health tourism; 2015: 69-76.
5- Akbaresh Khodayari Zarnaq, R, Torani, S, Qadri, A, Salehi, M, Jafari, H. Evaluation of the capabilities of selected educational-therapeutic hospitals of Tehran University of Medical Sciences in attracting medical tourists based on patient-centered standards of the International Joint Commission. Hospital, 1389; 9(3): 51-56.
6- Azar A & Khosravani F. Research in soft operation. 2nded. Tehran: Industrial Management Organization; 2016: 252-68. [In Persian]
7- Chegin M. Developing a framework for the development of health tourism infrastructure in Iran. Journal of Tourism Planning and Development, 2022; 11(41): 201-24. [In Persian]
8- Anabestani AA & Anabestani Z. Factors affecting the choice of Mashhad as objective medical tourism. Journal of Urban Tourism, 2015; 2(3): 275-89. [In Persian]
9- Izadi M, Ayoobian A, Nasiri T, Joneidi N, Fazel M & Hosseinpourfard MJ. Situation of health tourism in Iran opportunity or threat. Iranian Journal of Military Medicine, 2012; 14(2): 69-75. [In Persian]
10- Asadi R, Daryaei M. Strategies for development of Iran health tourism. Eur J Soc Sci, 2011; 23(3): 329-44.
11- Timuri and Ghanezadeh, 2019, ranking the effective factors in attracting health tourists in Tabriz: a case study with a multi-criteria decision-making model approach, the third national conference on organizational transformation and innovation with the approach of the Iranian Islamic model of progress, Mashhad, HTTPS://CIVILICA. COM/DOC/963005
12- Asgranjad Nouri. The effect of perceived value on the mental image of the destination, satisfaction and loyalty of medical tourists, a case study. Health Management Quarterly, 1398; 20 (67): 64-74.
13- Zanker M., Fuchs M., Höpken W., Tuta M., Müller N. Evaluating Recommender Systems in Tourism - A Case Study from Austria. In: P. O'Connor, Information and Communication Technologies in Tourism, Proceedings ENTER; 2008: 24-54.
14- Ahmadi SA, Paknejad-Rizi SMM & Raeissi P. The effective factors on health tourism marketing in hospitals affiliated to Iran University of Medical Sciences. Journal of Hospital, 2022; 21(2): 48-59. [In Persian]
15- Ponnada, M, Jakkilinki, R & Sharda N. Developing Visual. Tourism Recommender Systems. The IRMA Community; 2007.