تاثیر فعالیتهای مدیریت زنجیره تامین سبز درونی و بیرونی بر عملکرد شرکت
محورهای موضوعی : پردازش چند رسانه ای، سیستمهای ارتباطی، سیستمهای هوشمندعبداله برزو 1 , مهرنوش طاهرخانی 2 *
1 - دانشجوی کارشناسی¬ارشد، مهندسی صنایع، گرایش مدیریت پروژه، دانشگاه کار، الوند، ایران
2 - استادیار، گروه صنایع، واحد زنجان، دانشگاه آزاد اسلامی، زنجان، ایران
کلید واژه: عملکرد شرکت, سیستم سازمانی و تکنولوژی مدیریت, مدیریت زنجیره تامین سبز,
چکیده مقاله :
شرکت‌ها عمدتاً به دنبال به حداکثررساندن منافع اقتصادی در فرآیند مدیریت زنجیره تأمین هستند، در حالی که اثرات زیست‌محیطی ناشی از فعالیتهای تولید و عملیات را نادیده می‌گیرند. این پژوهش با هدف بررسی تأثیر فعالیتهای مدیریت زنجیره تأمین سبز درونی و بیرونی بر عملکرد شرکت انجام شد. این تحقیق از نوع تحقیقات کاربردی است. ابزار گردآوری اطلاعات از طریق مطالعات کتابخانه‌ای و برای گردآوری داده‌ها از ابزار پرسشنامه استاندارد بومی شده استفاده گردیده است. پرسشنامه تدوین شده در این پژوهش از دو بخش سوالات جمعیت‌شناختی و سوالات تخصصی تشکیل شده است. برای سنجش اعتبار محتوا پرسشنامه‌ای بین کارشناسان شرکت لوازم‌خانگی و خبرگان مربوط توزیع گردید که در آن، درباره سودمندبودن یا نبودن با توجه به متغیرها و هدف هر متغیر سوال شده است که از نسبت اعتبار محتوا استفاده گردید و تمامی نسبت‌های به دست آمده بالای 49/0 بود و برای سنجش پایایی از ضریب آلفای کرونباخ با کمک نرم‌افزار SPSS استفاده شد و ضرایب بالاتر از 7/0 بود. مقادیر به دست آمده حاکی از آن است که ابزارهای اندازه‌گیری از روایی و پایایی خوبی برخوردارند. براي آناليز آماري داده‌هاي به دست آمده، از نرم‌افزار آماری SPSS و PLS استفاده شده است. نتایج نشان داد که سیستم سازمانی و تکنولوژی مدیریت بر ارتقا ارزش شرکت تأثیر دارد. مدیریت زنجیره تأمین سبز درونی بر مدیریت زنجیره تأمین سبز بیرونی تأثیر دارد. سیستم سازمانی و تکنولوژی مدیریت بر عملکرد شرکت تأثیر دارد. مدیریت زنجیره تأمین سبز بیرونی بر عملکرد شرکت تأثیر دارد.
Abstract
Introduction: This research was conducted in order to investigating the impact of external and internal green supply chain management activities on the company's performance. In terms of the purpose, this is a practical research that investigates theoretical structures in scientific and real contexts and situations that result in a method.
Method: In terms of the method, it is a survey-descriptive type. The tool for collecting information is through library studies and for collecting data, a localized standard questionnaire has been used. The questionnaire compiled in this research consists of two parts: demographic questions and specialized questions. Demographic questions include gender, education, working experience, and specialized questions include 19 closed-ended questions. A five-point Likert scale is used for answering, so that the answers were arranged based on a five-point Likert scale from "completely agree" to "completely disagree". To measure the validity of the content, a questionnaire is distributed among the experts of the home appliance company and the relevant professors, in which questions were asked about whether or not the questions were useful according to the variables and the purpose of each variable. The content validity ratio was used and all the obtained ratios were above 0.49 and Cronbach's alpha coefficient was used to measure reliability with the help of SPSS software and the obtained coefficients above 0.7 indicate that measurement tools have good validity and reliability. Then, SPSS and PLS software are used for statistical analysis of the obtained data.
Results: The results showed that the organizational system and management technology have an effect on improving the value of the company.
Discussion: The internal green supply chain management has an effect on the external green supply chain management. The organizational system and management technology have an effect on the performance of the company. External green supply chain management has an impact on company performance.
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