Investigating the Effective Factors on Mobile Bank Acceptance in Parsian Bank Customers in Arak City
محورهای موضوعی : policy making
P. Ghaffari Ashtiyani
1
(Assistant Professor in Management, Islamic Azad University, Arak Branch, Arak,
Iran,)
M. Panahi Vanani
2
(Member of Young Researchers Club, Islamic Azad University, Arak Branch, Arak,
Iran,)
R. Shaabani
3
(Member of Young Researchers Club, Islamic Azad University, Arak Branch, Arak,
Iran,)
کلید واژه: Electronic banking, Perceived Usefulness, Mobile Bank, Perceived Ease of Use,
چکیده مقاله :
Nowadays, the wide spread usage of the mobile bank is the catalyst of an opportunity. So, the financial institues and banks benefit of it in their atmosphere of full turbulence. The main goal of this research is to study the effect of the mobile bank usage on the intention of using mobile bank in electronic banking industy by testing 6 hypotheses. It is note worthy that the present research is a casual research from the viewpoint of the method and in nature, and for the performance, it is padding and based on the goal it is applicable and benefited of the structural equation to develop a new model for studying the relations between the components. The popultion of the research includes Arak Parsian bank customers in 2012. In order to get goal, 400 questionnaires are distributed and filled by Arak Parsian bank customers. 386 questionnaries are analyzed. In this reserrch, the effect of perceived usefulness and perceived benefit on on the use of mobile banking is not accepted, but other hypotheses are accepted. The result obtained represent that the perceived ease of use is considered as one of a prelude of individuals attitude towards using mobile banking and usage intention of modern bank services.
