The Impact of Media on Employees Self-Confidence and Performance (Case Study: Islamic Azad University of Babol Branch)
محورهای موضوعی :
1 - Department of Public Administration, Babol Branch, Islamic Azad University, Babol, Iran
کلید واژه: Performance, Islamic Azad University, Media, Staff, Self -confidence, Babol Branch,
چکیده مقاله :
The purpose of this study was to investigate the impact of media on employees self-confidence and performance in Islamic Azad University of Babol. The statistical population of this research is all employees of Islamic Azad University of Babol Branch which are 550 people. Of this population, 225 people have been selected using the sample size table of Krejcie & Morgan. The research method is applied and descriptive of survey type. In this analysis, to obtain the validity of the questionnaire from confirmatory factor analysis and to study the hypotheses of the research, the path analysis was used and to evaluate the fit of the model, the models fitness was used. The results of the data analysis indicate that knowledge-based advantage variables, knowledge network richness information and information flow have positive and significant effects on the dependent variable of employees self- confidence and performance.
Amini, A., Akbari, M. (2012). The role of virtual social networks in West Asian Developments, Quarterly Journal of Psychological Operations, 9(33), 12-21.
2. Anderson, A. D. (2006). Power, optimism and risk taking. European Journal of Social Psychology, 5(2), 511-536.
3. Grasmuck, S. (2009). Facebook & identity, Journal of Computer-Mediated Communication, 5(2), 15-21.
4. Hamidain, A. (2012). The effect of social networks on the youth. Tehran: Propaganda.
5. Joinson, A. N. (2013). Looking at, looking up or keeping up motives and use of facebook. In: Proceedings of CHI ‘08. ACM, New York.
6. Lenhart, A. & Madden, M. (2007). Privacy and online social networks. Internet & American Life Project". Washington, DC.
7. Levy RC, Mattoo S, Munchak LA, Remer LA, Sayer AM, Patadia F, et al. The Collection 6 MODIS aerosol p roducts over land and ocean. Atmos Meas Tech. 2013;6:2989–3034.
8. Moeinzadeh, M. H., Ziaei Parvar, H., Aghili, V. (2012). Investigating the influence of virtual social networks among Iranian users, Media Quarterly, 20 (4) 53-63.
