Dimensions of Market-Sensing Capability Identifying SMEs Created: A Systematic Literature Review

محورهای موضوعی : Design of Experiment

Intan Permana ¹ , Ratih Hurriyati ² , Vanessa Gaffar ³ , Lili Wibowo ⁴

1 - Faculty of Economics and Business Education, Universitas Pendidikan Indonesia
2 - Faculty of Economics and Business Education, Universitas Pendidikan Indonesia
3 - Faculty of Economics and Business Education, Universitas Pendidikan Indonesia
4 - Faculty of Economics and Business Education, Universitas Pendidikan Indonesia

تاریخ دریافت : 1402/02/29 تاریخ پذیرش : 1402/06/22 تاریخ انتشار : 1403/06/11

کلید واژه: Resource Based View, SMEs, Market-Sensing Capability, SLR,

چکیده مقاله :

Market-sensing capability is effective in influencing SMEs performance. This theme has recently attracted the attention of marketing strategic academics. Hence, this paper aims to provide a theoretically based review of dimensions or market sensing capability. The systematic quantitative literature review method is applied to select and analyze 18 relevant papers published in the period from 2002 to 2021. In doing so, this review market sensing capability is developed to explain how size and type of industry. The dimensions of market sensing capability proposed based on the results of a review of 18 articles are: 1) understanding, analyzing, listening, scanning, encouraging, identifying, anticipating, predicting, establishing, integrating, learning, discovering, acquiring, using, predicting, and creating (i.e., customer, competitor, company). This paper suggests different ways to apply dimension of market-sensing capability in SMEs.

چکیده انگلیسی:

Market-sensing capability is effective in influencing SMEs performance. This theme has recently attracted the attention of marketing strategic academics. Hence, this paper aims to provide a theoretically based review of dimensions or market sensing capability. The systematic quantitative literature review method is applied to select and analyze 18 relevant papers published in the period from 2002 to 2021. In doing so, this review market sensing capability is developed to explain how size and type of industry. The dimensions of market sensing capability proposed based on the results of a review of 18 articles are: 1) understanding, analyzing, listening, scanning, encouraging, identifying, anticipating, predicting, establishing, integrating, learning, discovering, acquiring, using, predicting, and creating (i.e., customer, competitor, company). This paper suggests different ways to apply dimension of market-sensing capability in SMEs.

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