An Innovation Measurement Model Based on THIO Classification: An Automotive Case Study
محورهای موضوعی : Journal of Physical & Theoretical ChemistrySeyed M.J. Mirzapour Al-e-Hashema 1 , Hamed Soleimani 2 , Zeinab Sazvar 3
1 - ESC Rennes School of Business, 2 Rue Robert d'Arbrissel, Rennes, France
2 - Department of Industrial Engineering, Faculty of Industrial and Mechanical Engineering, Qazvin Branch, Islamic Azad University, Qazvin, Iran
3 - Industrial Engineering Department, College of Engineering, University of Tehran, Tehran, Iran
کلید واژه: Automobile industry, New product development, Research and Development, THIO Model, Innovation measurement,
چکیده مقاله :
Many criteria have been presented so far for innovation measurement. Presenting the relation between input and output of innovation, completing other criteria and achieving more comprehensive criteria has also been raised. What is of vital importance is the right utilization of these criteria towards measuring innovation. This paper seeks to present a model to measure innovation that, in addition to the simplicity of its perception and measurement method, has an adequate comprehensiveness. The analyses are undertaken through two real case studies in automotive industry in Iran. The results show that Saipa automotive company should concentrate on Info-ware, Orga-ware and Human-ware while Iran-khodro automotive company needs to focus on Info-ware, Orga-ware and Techno-ware aspects to balance the innovation processes.
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