طراحی محصول با استفاده از رویکرد تلفیقی AHP-QFD
محورهای موضوعی :
مدیریت صنعتی
Ali Atashsooz
1
,
Esmaeol Mazroui Nasrabadi
2
,
Mandana Bordbar
3
1 - Member of Faculty Staff, Department of Management, Mahabad Branch Islamic Azad University, Mahabad, Iran
2 - Lecturer at Department of Management, Mahabad Branch Islamic Azad University, Mahabad, Iran
3 - Lecturer at Department of Management, Mahabad Branch Islamic Azad University, Mahabad, Iran
تاریخ دریافت : 1393/09/15
تاریخ پذیرش : 1394/01/22
تاریخ انتشار : 1394/01/27
کلید واژه:
QFD,
AHP,
فرآیند تحلیل سلسله مراتبی,
گسترش کیفی عملکرد,
خواسته‌های مشتریان,
مشخصه های محصول,
Customer Needs,
Product Characteristics,
چکیده مقاله :
صنعت فرش یکی از صنایع قدیمی ایران می‌باشد و مانند سایر صنایع توجه به خواسته های مشتریان برای آن دارای اهمیت زیادی می‌باشد. از این رو همواره راهکارهای مختلفی برای شنیدن صدای مشتریان ارائه شده است و محققان مختلفی سعی در بهبود آن را داشته‌اند. یکی از روش‌های شنیدن صدای مشتری، روش گسترش کیفی عملکرد می‌باشد. تعدادی از محققان برای بهبود روش گسترش کیفی عملکرد تلاش کرده‌اند که یکی از آن‌ها تلفیق این روش با رویکرد تحلیل سلسله مراتبی می‌باشد. با وجود اصلاح صورت گرفته در این روش، هنوز این روش دارای اشکال می‌باشد در نتیجه در این تحقیق از روش اصلاح شده گسترش کیفی عملکرد و رویکرد تحلیل سلسله مراتبی برای شنیدن خواسته های مشتریان فرش استفاده شده است. این تحقیق در شرکت فرش شایسته کاشان صورت می‌گیرد. هدف این تحقیق طراحی محصول می باشد. اطلاعات لازم از تیم گسترش کیفی عملکرد و مشتریان به وسیله مصاحبه و پرسشنامه گرفته شده است. در این پژوهش از 2 ماتریس اول رویکرد 4 ماتریسی گسترش کیفی عملکرد استفاده شده است. نتایج بیانگر این است که خواسته‌هایی مثل خواسته های طول عمر فرش و حفظ کیفیت در اثر شستشو دارای اهمیت بسیار بالایی هستند و در ماتریس طراحی محصول ملاحظه شد که ارتفاع نخ خاب، طرح بافت و نخ پود دارای اهمیت بیشتری هستند.
چکیده انگلیسی:
The carpet industry is one the oldest industries in Iran and like every other industry, paying attention to consumers' needs is a vital factor. Therefore, always many courses of action have been used for understanding the voice of customers. Many researchers have studied to improve these solutions. Quality function deployment (QFD) is one of the famous ways to understand the voice of customer (VOC). Some of the researchers have investigated to boost the QFD technique and the integrated model of QFD with analytical hierarchy process (AHP) is one of their findings. Beside many modifications in this model, there are some deficiencies. So, in this research, we use the modified model of QFD and AHP to know the desires of carpet customers. This research is done in Shayesteh Carpet Company located in Kashan city. The research aim is to study the product design and development. The necessary data has been gathered via some interviews and questionnaires from QFD team as well as the customers. Moreover, the first two matrixes of four matrixes QFD have been applied. The findings demonstrate some desires important to customers such as carpet lifetime and fixed quality in washing. Also, the product development matrix showed that the high of pile and weft have high significance.
منابع و مأخذ:
Chen, S.C., Yang, C.C., Lin, W.T., Yeh, T.M. & Lin, Y.S. (2007). Construction of key model for knowledge management system using AHP-QFD for semiconductor industry in Taiwan. Journal of Manufacturing Technology Management, 18 (5), 576 – 597.
Dawson, D. & Askin, R.G. (1999). Optimal new product design using quality function deployment with empirical value functions. Quality and Reliability Engineering International, 15 (1), 17- 32.
Ezzati, M. (2007). Research in the humanities. Tehran: Tarbiat Modarres University.
Gül, B,. & Özge, O. (2008). Integrating the Kano model, AHP and planning matrix: QFD application in library services. Library Management. 29 (4/5).
Han, C.H., Kim, J.K., & Choi, S.H. (2004). Prioritizing Engineering Characteristics in Quality Function Deployment with Incomplete Information: A Linear Partial Ordering Approach, International Journal of Production Research, 91 (3), 235-49.
Ho, W., He, T., Ka Man Lee, C. & Emrouznejad, A. (2012). Strategic logistics outsourcing: An integrated QFD and fuzzy AHP approach. Expert Systems with Applications, 39, 10841–10850.
Hunt, R. A., & Xavier, F. B. (2003). The leading edge in strategic QFD. International Journal of Quality & Reliability Management, 20(1), 56-73.
Institute of Standards and Industrial Research of Iran. (1979). Rectangular textile floor convering determination of dimensions (2nd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 1982. Specification of acrylic yarns for machine made carpet. (3rd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 1987. Specifications and test methods for sizing used in machine – made carpets. (2nd ed). Retrieved fromwww.isiri.org/
Institute of Standards and Industrial Research of Iran. 1990. Carpets-determination of tuft withdrawal force. (3rd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 1992. Textile floor coverings – Machine made carpet – Label information and technical characteristics. (2rd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2004. Textile- Polypropylene bulked continuous filament (B.C.F) yarn used in machinery floor coverings-Specifications and test methods. Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2005. Textiles- Colour fastness to rubbing (3rd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2005. Textiles- Warp yarns made wholly or partly from polyester fibers mixed with cotton used in machine- made carpets- Specifications .Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2006. Textiles - Colour fastness of textile floor coverings to shampooing. Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2007. Textile floor covering -Methods for determination of mass. Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2007. Textiles - Colour fastness to washing with soap or soap and soda. Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2008. Textile floor-covering - Machine-made carpet –Specifications. Retrieved from www.isiri.org/
Khademi-Zare, H., Zarei, M., Sadeghieh, A. & Saleh Owlia, M. (2010). Ranking the strategic actions of Iran mobile cellular telecommunication using two models of fuzzy QFD. Telecommunications Policy, 34, 747–759.
Khademi-Zare, Hassan., Zarei, M. Avlia, M. & Sadeghie, A. (2008). Customer-oriented research in the first mobile phone using AHP-QFD and fuzzy variables. International conference of industrial engineering.
Khatami, S. M. A., & Mazroui, E. (2010). Product design and process of using QFD. Journal of Industrial Management Perspective, Shahid Beheshti University, 1, 54-65.
Lee, K. T. & Chuah, K. B. (2001). A SUPER methodology for business process improvement - An industrial case study in Hong Kong/China. International Journal of Operations and Production Management. 21 (5/6), 687-706.
Lin , Y., Cheng, H-P. Tseng, M-L., & Tsai, J. C.C. (2010). Using QFD and ANP to analyze the environmental production requirements in linguistic preferences. Expert Systems with Applications, 37 (3), 2186-2196.
Mayyas, A., Shen, Q., Mayyas, A., Abdelhamid, M., Shan, D. & Omar, M. (2011). Using Quality Function Deployment and Analytical Hierarchy Process for material selection of Body-In-White. Materials and Design, 32, 2771–2782.
Ming-Li Shiu, Jui-Chin Jiang, Mao-Hsiung Tu. (2007). Reconstruct QFD for integrated product and process development management. The TQM Magazine. 19 (5).
Partovi, F.Y. (2006). An analytic model for location facilities strategically. Omega, 34 (1), 41-55.
Saaty, T.L. (1994). Fundamentals of decision making and priority theory with the analytical hierarchy process. Pittsburgh, USA: RWS Publications.
Shipley, M. F., de Korvin A., & Yoon J.M. (2004). Fuzzy quality function deployment: Determining the distributions of effort dedicated to technical change. International Transactions in Operational Research. 11 (3).
Tsai, C.Y., Lo, C. C., & Chang, A. C. (2003). Using fuzzy QFD to enhance manufacturing strategic planning. Journal of the Chinese Institute of Industrial Engineers, 18 (3), 33-41.
Zillur Rahman, M.N. Qureshi. (2008). Developing new services using fuzzy QFD: a LIFENET case study. International Journal of Health Care Quality Assurance. 21 (7).
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Chen, S.C., Yang, C.C., Lin, W.T., Yeh, T.M. & Lin, Y.S. (2007). Construction of key model for knowledge management system using AHP-QFD for semiconductor industry in Taiwan. Journal of Manufacturing Technology Management, 18 (5), 576 – 597.
Dawson, D. & Askin, R.G. (1999). Optimal new product design using quality function deployment with empirical value functions. Quality and Reliability Engineering International, 15 (1), 17- 32.
Ezzati, M. (2007). Research in the humanities. Tehran: Tarbiat Modarres University.
Gül, B,. & Özge, O. (2008). Integrating the Kano model, AHP and planning matrix: QFD application in library services. Library Management. 29 (4/5).
Han, C.H., Kim, J.K., & Choi, S.H. (2004). Prioritizing Engineering Characteristics in Quality Function Deployment with Incomplete Information: A Linear Partial Ordering Approach, International Journal of Production Research, 91 (3), 235-49.
Ho, W., He, T., Ka Man Lee, C. & Emrouznejad, A. (2012). Strategic logistics outsourcing: An integrated QFD and fuzzy AHP approach. Expert Systems with Applications, 39, 10841–10850.
Hunt, R. A., & Xavier, F. B. (2003). The leading edge in strategic QFD. International Journal of Quality & Reliability Management, 20(1), 56-73.
Institute of Standards and Industrial Research of Iran. (1979). Rectangular textile floor convering determination of dimensions (2nd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 1982. Specification of acrylic yarns for machine made carpet. (3rd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 1987. Specifications and test methods for sizing used in machine – made carpets. (2nd ed). Retrieved fromwww.isiri.org/
Institute of Standards and Industrial Research of Iran. 1990. Carpets-determination of tuft withdrawal force. (3rd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 1992. Textile floor coverings – Machine made carpet – Label information and technical characteristics. (2rd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2004. Textile- Polypropylene bulked continuous filament (B.C.F) yarn used in machinery floor coverings-Specifications and test methods. Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2005. Textiles- Colour fastness to rubbing (3rd ed). Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2005. Textiles- Warp yarns made wholly or partly from polyester fibers mixed with cotton used in machine- made carpets- Specifications .Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2006. Textiles - Colour fastness of textile floor coverings to shampooing. Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2007. Textile floor covering -Methods for determination of mass. Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2007. Textiles - Colour fastness to washing with soap or soap and soda. Retrieved from www.isiri.org/
Institute of Standards and Industrial Research of Iran. 2008. Textile floor-covering - Machine-made carpet –Specifications. Retrieved from www.isiri.org/
Khademi-Zare, H., Zarei, M., Sadeghieh, A. & Saleh Owlia, M. (2010). Ranking the strategic actions of Iran mobile cellular telecommunication using two models of fuzzy QFD. Telecommunications Policy, 34, 747–759.
Khademi-Zare, Hassan., Zarei, M. Avlia, M. & Sadeghie, A. (2008). Customer-oriented research in the first mobile phone using AHP-QFD and fuzzy variables. International conference of industrial engineering.
Khatami, S. M. A., & Mazroui, E. (2010). Product design and process of using QFD. Journal of Industrial Management Perspective, Shahid Beheshti University, 1, 54-65.
Lee, K. T. & Chuah, K. B. (2001). A SUPER methodology for business process improvement - An industrial case study in Hong Kong/China. International Journal of Operations and Production Management. 21 (5/6), 687-706.
Lin , Y., Cheng, H-P. Tseng, M-L., & Tsai, J. C.C. (2010). Using QFD and ANP to analyze the environmental production requirements in linguistic preferences. Expert Systems with Applications, 37 (3), 2186-2196.
Mayyas, A., Shen, Q., Mayyas, A., Abdelhamid, M., Shan, D. & Omar, M. (2011). Using Quality Function Deployment and Analytical Hierarchy Process for material selection of Body-In-White. Materials and Design, 32, 2771–2782.
Ming-Li Shiu, Jui-Chin Jiang, Mao-Hsiung Tu. (2007). Reconstruct QFD for integrated product and process development management. The TQM Magazine. 19 (5).
Partovi, F.Y. (2006). An analytic model for location facilities strategically. Omega, 34 (1), 41-55.
Saaty, T.L. (1994). Fundamentals of decision making and priority theory with the analytical hierarchy process. Pittsburgh, USA: RWS Publications.
Shipley, M. F., de Korvin A., & Yoon J.M. (2004). Fuzzy quality function deployment: Determining the distributions of effort dedicated to technical change. International Transactions in Operational Research. 11 (3).
Tsai, C.Y., Lo, C. C., & Chang, A. C. (2003). Using fuzzy QFD to enhance manufacturing strategic planning. Journal of the Chinese Institute of Industrial Engineers, 18 (3), 33-41.
Zillur Rahman, M.N. Qureshi. (2008). Developing new services using fuzzy QFD: a LIFENET case study. International Journal of Health Care Quality Assurance. 21 (7).
